VisualDNA Data Jan 161

8/17/2019 VisualDNA Data Jan 161

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Our Data• The world’s largest database of psychographic profiles

• Targeting data for all key consumer marketing verticals

• Over 500m global cookies including

• UK 120m

•

USA 120m

• Germany 60m

• Nielsen OCR verified. IAB/EDAA compliant

• Major advertising agencies select VisualData for 80 of the top

100 UK digital advertisers campaigns

• Used by over 1,500 of the largest brands worldwide


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New - VisualDNA Mobile• VisualDNA data now available on mobile and in-

app!

•

22 million profiles in the UK

• Segmentation available:

• Demographics

•

Interest

•

Intent

• Brand

•

IAB/EDAA compliant• Available to purchase on:


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New – Germany 60m

• Tap in to the German Psychology with VisualDNA

• Country specific, German language psychological

profiling active. German brand data

• Large Reach - over 55m* German cookies.

• ‘DIIP’ Profiles:

• Demographic

•

Interest

• Intent

•

Personality

• IAB/EDAA compliant.

• Available in over 100 platforms.


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New - VisualDNA quality assured

VisualDNA benchmark of demographic data quality using NielsenOCR

+22% Average uplift v data providers across 8Demographic segments with social data

included in benchmark eg Facebook

Average uplift v data providers acDemographic segments with soci

included in benchmark eg context

data brokers etc

+7


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VisualDNA 500m Global Profiles


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Largest panel of responders


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VisualDNA understands consumersThe only provider of psychographic consumer profiles for adv


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VisualDNA have developed a patented

method to capture peoples profiles.

Converting scientific personality tests into

fun and fast quizzes which have spread

virally.

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We collect data through a unique visua

methodology

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Quiz gains deep consumer & personality


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Responders get personality type feed

Vi lDNA li t it’ 500


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VisualDNA applies survey responses to it’s 500data profiles using advanced algorithms


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We power high reach consumer advertising inDSP, DMP and CRM platforms


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VisualDNA Data Profile Applicatio

Psychographic Consumer ProfileDEFG H,6I(": J6"@+K8L M0688+,* B(,)K

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Contact Us31 Old Nichol Street, London E1 7HR

+44 (0) 20 7734 7033 | [email protected]

www.visualdna.com

Send campaign briefs to [email protected]

VisualDNA Data Jan 161

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