VisitBritain Social Media Strategy

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VisitBritain & Social Media Justin Reid – Head of Digital and Social Media Paul Harrison – Managing Partner Carve Consulting

description

Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.

Transcript of VisitBritain Social Media Strategy

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VisitBritain & Social Media

Justin Reid – Head of Digital and Social MediaPaul Harrison – Managing Partner Carve Consulting

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Programme Overview

• Digital & Social Media - Justin Reid, Head of Digital and Social Media at VisitBritain, and Paul Harrison Managing Partner of Carve Consulting will discuss VisitBritain's forays into social media over the past 9 months with case studies and reports. A look at what has worked and what hasn't and how everyone can get involved.

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Programme Overview

• Digital & Social Media - Justin Reid, Head of Digital and Social Media at VisitBritain, and Paul Harrison Managing Partner of Carve Consulting will discuss VisitBritain's forays into social media over the past 9 months with case studies and reports. A look at what has worked and what hasn't and how everyone can get involved.

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5 Things We’re Doing Next

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VisitBritain & Social Media

Questions

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Give your attraction a social lifeHelp us help you. Engage the world by participating in VisitBritain’s social media story. Here’s 5 simple ways you and your guests can get involved.

Like Facebook.com/LoveUK, get your guests to share their experiences with everyone there!

Link your attraction with VisitBritain’s website, social networks and blogs, and you become part of a global community of people who Love the UK.

Posting a blog, tweeting, uploading a video or photo? Tag everything #LoveUK and everyone, everywhere can join in by searching their favourite social network for that meme.

Share your content with VisitBritain - and the world. For videos head to YouTube.com/VisitBritain. For photos, go to Flickr.com/group/LoveUK

On Twitter? We are Twitter.com/VisitBritain. You can share and track clicks with our link shortener: create.awe.sm login: visitbritain password: 1Palace