Social Media and ROI

Simon BradleyVisitBritain USA

So what is ROI for VisitBritain?

• FINANCIAL– Equivalent Marketing Value – Incremental Spend in the UK

• NON-FINANCIAL– Reach– Customer engagement– Partnership development– Marketing in-kind

Equivalent Marketing Value

• 3rd highest referrer to VisitBritain.com• Facebook exposure worth est. $10,000 per day• Next step – booking widget!!

Reduced marketing costs

95% of all photos are from Flickr

Extending our reach – PR+++

Customer Engagement – a normal day on Twitter

Customer Engagement – a TNI day on Twitter!

Partnerships – Yahoo UK and beyond

1 million views per month