Chinese New Year Preview Event - VisitBritain · •Celebrating Chinese New Year in Britain – Jo...

Chinese New Year Preview Event 11 January 2017

Today’s briefing

• Welcome – Simon Thomas, CEO, The Hippodrome Casino

• Chinese tourism prospects for 2017 – Richard Nicholls, Head of Research & Forecasting, VisitBritain

• Celebrating Chinese New Year in Britain – Jo Leslie, China UK Business Development Manager, VisitBritain

– Joseph Wu, Deputy Festival Director, London Chinatown Chinese Association

– Tim Manley, Marketing Manager, Marketing Manchester

– Ada Zhou, Assistant Marketing Manager for Emerging Markets, VisitScotland

• New tourism products for 2017

• Q & A

Welcome

Simon Thomas, CEO

Prospects for Chinese tourism in 2017

Richard Nicholls, Head of Research & Forecasting

5

Long term view: upward trend since 2009, with

strong growth in 2015

Source: International Passenger Survey, 2015

£0

£100

£200

£300

£400

£500

£600

£700

0

50

100

150

200

250

300

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Visits (000s) - left hand axis Spending (£m) - right hand axis

6

Long term view: China’s importance to UK inbound

market has grown sharply


0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Visits Spending

7

47%

11% 5%

1%

4%

5%

2%

1%

4%

0.3%

16%

2%

Regional spread of

Chinese holiday nights.

Colour coding indexes

against average of all UK

inbound tourists.

High regional dispersal around the UK


• Chinese holiday visitors

to the UK stay for an

average of 9.1 nights,

compared to a global

average of 6.2 nights

• Chinese holiday visitors

stay in 1.8 regions on

average compared to a

global average of 1.2

8

VFR trips are significant in Q1

Source: International Passenger Survey

33%

26%

30%

6% 6%

46%

19% 20%

9%

6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Holiday Business VFR Study Misc.

Q1 All visits

Distribution of Chinese trips to the UK, by journey purpose

9

Bookings for upcoming months and same month in 2016 (bookings made to end of December):

Flight bookings data is positive

Source: Forward Keys. Includes flights booked through travel agents.

• Flight bookings for

arrival in the UK in

January up 78%

• February down 17%

but Q1 overall up 42%

• Chinese New Year was

in February last year!

10

A boom time but UK doing even better than

most

• Flight bookings to Europe from China during Chinese New Year period up

69% year on year

• By volume, North East Asia and South East Asia see the most trips although

are not growing as fast this year

• Bookings to UK up 88% (only Spain seeing faster growth among China’s top

25 destinations with 89%)

• UK has second most bookings for Chinese travellers to Europe during

Chinese New Year period (after Spain)

Source: Forward Keys

11

What the flight bookings data tells us

1. Timing of Chinese New Year has an effect

and is a window for visitors to the UK

2. Overall, early 2017 is showing positive

underlying growth

3. An increase in Chinese outbound travel

generally but UK seeing especially good

growth

4. This is a late booking market!

Source: Forward Keys

12

UK offering good value for money

Source: Bank of England

8.00

9.00

10.00

11.00

12.00

13.00

14.00

15.00

16.00

17.00

18.00

Jan-1

1

Jul-11

Jan-1

2

Jul-12

Jan-1

3

Jul-13

Jan-1

4

Jul-14

Jan-1

5

Jul-15

Jan-1

6

Jul-16

Jan-1

7

£ € $For a Chinese traveller:

• £ is 11% cheaper year on year

• € is 3% more expensive

• $ is 6% more expensive

¥100 buys:

13

What do Chinese visitors do in the UK?

Source: International Passenger Survey

14

Impact of exchange rate on likelihood to travel

83% of Chinese respondents have at least some idea of the exchange rate against the

pound. 57% (rising to 82% of past visitors) say it makes them more likely to visit.

8% 10% 9% 11% 18%

12% 9%

29%

14%

4% 11% 9% 7%

11% 6% 9%

15% 15%

16% 16% 18%

22%

39%

18% 18%

33%

26%

18%

16% 16%

10%

11% 21% 21%

16%

26%

31%

52%

27%

43%

31%

48% 53%

20%

43%

36% 33%

47%

42%

20%

43%

58%

30%

44% 20%

9%

22%

9%

5%

4% 6%

11% 10%

8%

20%

8%

13%

17%

10%

4%

12%

6% 18%

7%

16% 7%

1%

6%

8%

4% 3%

6%

16%

7% 19% 40%

6%

1%

12%

2%

7% 5% 9% 8% 6% 13%

7% 3% 4%

28%

4% 14% 10%

1% 15%

7% 16%

7%

Argentina Australia Brazil Canada China France Germany India Italy Japan Mexico Poland Russia South Africa South Korea Sweden Turkey USA

Much more likely tovisit

A little more likely tovisit

No more or less likelyto visit

A little less likely tovisit

Much less likely tovisit

Don't know

“Does the current exchange rate make you any more/less likely to visit Britain?”

Source: GfK/VisitBritain, July 2016

Celebrating Chinese New Year in Britain

Jo Leslie, China UK Business Development Manager


BIRMINGHAM Sunday 29 January

Twice as big as 2016, with two stages, street food, stalls and children’s workshops


BRIGHTON 21 January

Chinese festival with food stalls, lion dance, singing, traditional instruments and dancing


BRISTOL Sunday 29 January

Chinese New Year celebration banquet organised by the Bristol and West of England China Bureau.


CUMBRIA January & February

The Emporer and The Nightingale and an Ullswater Steamers promotion


DURHAM 11 February

See the Durham University Oriental Museum lit by lanterns, enjoy traditional craft, and listen to stories.


ISLE OF WIGHT 27-29 January & some dates in February

Experience a spectacle of themed light, sound and entertainment at Robin Hill's ‘Spirit of the Orient'


LEEDS 29 January

Chinese New Year Festival at Leeds Town Hall


LIVERPOOL 27 – 29 January

Chinese lumiere presentations of Jingwei and the Ocean Reality trail of Chinese cultural history in Liverpool and beyond Street performances, family workshops, art installations, parades and Chinese market


NEWCASTLE 29 January

Chinese New Year party 11am – 4pm


PORTSMOUTH 4 & 5 February

New Year celebrations at The Portsmouth Guildhall Lighting up the Emirates Spinnaker Tower Chinese Red Letter Day at Gunwharf Quays


YORK 3 February

Gala at the York Barbican


MANCHESTER 27 – 29 January

Spectacular Dragon Parade with 6,000+ lanterns, a 50’ dragon, street foods, and fireworks In addition, the Lanterns of the Terracotta Warriors will light up Exchange Square


SCOTLAND: EDINBURGH

• Chinese New Year concert on Burns Night (25 Jan) in the prestigious Usher Hall

• Chinese Burns Supper on 26 Jan at Waldorf Astoria hosted by China Britain Business Council and Confucius Institute

• New Year Party for Chinese students at the University of Edinburgh on 26 Jan

• Red envelope promotions and lighting over two week period across city centre premium retail outlets


SCOTLAND: GLASGOW

• Glasgow Museum Resource Center celebrates Chinese New Year on 1 February .The celebrations include games, dragon building, lantern making and fortune telling sticks.

• People’s Palace is hosting classes to make Willow pattern inspired Chinese hand drums on 28 and 29

January


LONDON

LONDON

• London will host the biggest Chinese New Year Celebrations in Europe, and the largest outside of Asia, attracting over 70,000 visitors and over one hundred local and international media.

• It will include high quality performances from visiting international Chinese Art troupe as well as up-and-coming British Chinese Performers

• The events will be FREE and are family and children friendly

• Many major attractions & institutions will join in the celebrations, eg

• Coca Cola London Eye CNY weekend 27-29/01

• National Gallery Family Day & Cantonese Opera Show on 28/01

• China Exchange – Video Workshops

• Museum of the Docklands – family fun on 29/01

• Many London retailers are staging special promotions, eg Vivienne Westwood, Selfridges & Co, Turnbull &

Assor, La Perla, Larsson & Jennings, Gieves & Hawkes, Belstaff, Mappin & Webb

LONDON – KEY COMPONENTS

• Main stage event at Trafalgar Square with cultural performances from China as well as the best of British Chinese.

• Cultures of China, Festival of Spring Troupe presented by the Overseas Chinese Office, featuring Henan Performing art Troups & Shaolin Martial Arts Monks

• Guangdong Art Troupe presented by the Culture Department of China, featuring top Cantonese Opera Star Liang Yurong, and the Guangdong Puppet Theatre

• Hong Kong Drummer Ensemble

• UK Chinese Philharmonic Choir

• Beat Nations – featuring pop song by Will Li and Max Sleigh and dance by the Ruggieri Dance Academy

• Key Speeches from VIP on the main stage

• Gravity Defying Flying Lions on high poles at the opening ceremony

• Dragon Dance with Light show and Special firework effects at the Finale

• Hong Kong Stage to mark the return of Hong Kong to China featuring Hong Kong Drmming Emsemble, Hong Kong Scholar and up-and-coming British Chinese Talents at Charing Cross Road, produced by Spectrum Radio and local community groups.

LONDON – KEY COMPONENTS

• Family Stage with children performances, martial arts and cultural programme on Shaftesbury Avenue

• Chinese Zodiac and culture display on Charing Cross Road and Leicester Square with street performances and photo opportunities with Chinese animal mascots and 5 Meter High inflatables of the Rooster, Lucky Money God and the Panda.

• Parade with the largest Chinese Lions (30) and Dragons (30 meter) procession ever in Europe between 10:00 till 11:30 approx.

• Chinese Floats display on Shaftesbury Avenue after the Parade

• Lion dance (3 separate groups) in Chinatown throughout the day

• Festival market stalls (Newport Place / Wardour Street / Shaftesbury Avenue / Trafalgar Square / Charing Cross Road / Leicester Square )

• Mini - Chinese food Festival with street food in Trafalgar Square

• Street decoration with traditional red lanterns, festive banners and Chinese flags across the site

• Event brochure & leaflets with map

visitlondon.com/china

So, what else is new for 2017…?

36

Anniversaries

• 70th anniversary of the Edinburgh Festivals

• 25th anniversary of the Premier League

• 125th anniversary of Sherlock Holmes

• 200th anniversary of the death of Jane Austen

• 20th anniversary of the Harry Potter books

37

Attractions • Blue Whale at the National History

Museum

• Wonderlab at the Science Museum

• British Music Experience in Liverpool

• Hadrian’s Cavalry at Hadrian’s Wall

• National Horseracing Museum in

Newmarket

• New RHS Flower Show at

Chatsworth House

38

Hotels • Ibis Styles 3* at the Trocadero

• Scotland Yard 5*

• Martin’s Bank 5* in Liverpool

• Z Hotel in the centre of Bath

• Eden Project Hotel in Cornwall

• Woolsington Hall in Newcastle

• Legoland Castle hotel

39

Events

• UK City of Culture: Hull

• Scotland’s Year of History,

Heritage & Archeology

• Wales’ Year of Legends

40

Experiences

• New Mandarin language half-day and

two-day flower arranging and

etiquette courses from

Judith Blacklock Flower School

41

Experiences

• A range of VVIP bespoke experiences from SUPERTOURS UK

42

Experiences

• Downton Abbey-style tours

combined with duck

herding at Stonor Park

43

Experiences

• Engaging historical landscape

experiences for families in the

Cotswolds, set within the

context of both British and

Chinese history from the

Travelling History Company.

44

Experiences

• Manchester Water Taxi

tours to Manchester United,

intu Trafford Centre,

Museum of Science &

Industry and the Imperial

War Museum North via the

Bridgewater Canal.

Thursday, January 12,

2017

45

Experiences

• A new range of 1, 2 & 3 day tours from Only in Winter, Only in England

Any questions…?

Chinese New Year Preview Event - VisitBritain · •Celebrating Chinese New Year in Britain – Jo...

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