Smartphone Trend in Vietnam

Smartphone survey

• Number of respondents: 200• Male / female who owns smartphone• Conducted on Sept 4-11, 2014

Executive Summary

• iPhone and Galaxy are the 2 most popular phones• 83% of the purchase are the new phone• Brand is the most important factor of purchase• Price is the most important factor, followed by the

warranty when shops are chosen• 3M-5M VND ($150-$250 USD) are the most popular

price zone • Half of smartphone owners download more than 20

apps. The main info source is SNS• More than 2/3 of smartphone owners pay for app

Which smartphone do you have?

Apple; 33.00%

Samsung; 33.00%Nokia; 17.50%HTC; 5.50%

LG; 5.50%

ASUS; 5.00%

Sony; 4.50%

Lenovo; 3.00%

Mobiistar; 3.00%

Other; 13.00%

Apple and Samsung are the top 2 brands.

Is it new or second-hand?

2nd hand accounts for 1/6 of the total smartphone users

New; 83.40%

2nd hand; 16.60%

What is the factors of purchase? (multi-choice)

Brand

Design

Screen size

Quality

Camera

Price

Hardware Spec

OS

Memory

Promotions

Other

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

59.4%

45.0%

33.7%

46.5%

25.2%

42.6%

29.2%

33.7%

18.3%

14.4%

3.0%

Where did you buy your mobile phone and why?

Price

Support

Warranty

Promotions

Location

Other

0.0% 20.0% 40.0% 60.0%

56.7%

37.8%

44.8%

24.4%

28.9%

7.0%

50.5%

7.5%2.0%

6.5%

4.0%

10.0%

19.5%

Mobile World FPT Cellphones

Hnammobile VienthongA Viettel

2nd hand shop Other

How much did you pay for your phone?

Under 1,000,000 VNĐ

1,000,0000 - 3,000,000 VNĐ

3,000,000 - 5,000,000 VNĐ

5,000,000 - 7,000,000 VNĐ

7,000,000 - 9,000,000 VNĐ

9,000,000 - 11,000,000 VNĐ

11,000,000 - 13,000,000 VNĐ

13,000,000 - 15,000,000 VNĐ

More than 15.000,000 VND

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

3.5%

18.9%

28.9%

20.9%

7.5%

4.5%

3.5%

5.5%

7.0%

How many application do you have in your phone?

More than 100

80-100

60-80

40-60

20-40

10-20

Under 10

No application

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

4.50%

5.50%

5.50%

11.00%

30.50%

27.50%

15.00%

0.50%

Do you pay for app?

Yes; 69%

No; 31%

How did you know about the app most?

Social Networking (Facebook, Twitter, ...)

Website

Online Advertising

Friends

3rd party applications

Blog

Other

0.0%10.0%

20.0%30.0%

40.0%50.0%

60.0%70.0%

60.8%

10.1%

8.0%

7.5%

5.0%

0.5%

8.0%

What do you use your smartphone for?

Call, SMS

Email

Music / Video

Web

News

Games

Photography

Social media

Other

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

74.1%

66.2%

62.2%

75.1%

60.7%

62.2%

44.3%

51.7%

6.5%

EOF