Your sub-title here

Smartphone SurveyPhoto, Alarm and messaging are from smartphones

mainly

Survey information

• 539 people in Vietnam who has smart phones

• Conducted on Nov 2014

Executive Summary

• 2/3 of smartphone users have feature phone as well

• 46% use internet more than 3 hours / day, while no more

than 28% access same hours from smart phone

• For brands, Samsung tops with 33% share followed by

Nokia and apple

• Brand (53%), Pricing (52%) and Design (51%) are the

main consideration factors

• 50-100K are the most common spending for the monthly

phone usage

• Less than 18% of smart phone users have paid for app

Do you have only smartphones or both feature

phone and smartphones?

Feature phone and smart

phone, 67%

Smartphone only, 33%

2/3 of smartphone users have feature phone as well

How long do you use internet per day?(overall, from smartphones)

25%

14%

15%

16%

16%

10%

4%

1%

0% 10% 20% 30%

More than 6 hours

4-6 hours

3-4 hours

2-3 hours

1-2 hours

30-60 minutes

Up to 30 minutes

I rarely use internet

9%

9%

10%

15%

23%

21%

13%

1%

0% 5% 10% 15% 20% 25%

more than 6 hours

4-6 hours

3-4 hours

2-3 hours

1-2 hours

30-60 minutes

Up to 30 minutes

I rarely use internet

46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone

Internet Smart phone

What smartphones do you have?

33%

23%

22%

8%

8%

7%

7%

5%

3%

3%

4%

Samsung

Nokia

Apple

ASUS

HTC

Others

LG

Sony

OPPO

Lenovo

Others

0% 5% 10% 15% 20% 25% 30% 35% 40%

Samsung tops with 33% share followed by Nokia and apple

Why did you choose the brand?

53%

52%

51%

46%

28%

16%

12%

12%

6%

0% 10% 20% 30% 40% 50% 60%

Brand

Pricing

Design

OS

Hardware feature

Promotion

Friends recommendation

Reputation on review site

Shop staff recommendation

Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors

Why did you choose the brand? (by make)

0%

10%

20%

30%

40%

50%

60%

70%

80%

Apple

Samsung

Nokia

Nokia is for the price while apple is for brand

How much do you pay for mobile phone usage?

9%

15%

30%

17%

10%

8%

5%

2%

1%

1%

1%

2%

Up to 20,000 VND

20,000 - 50,000 VND

50,000 - 100,000 VND

100,000 - 150,000 VND

150,000 - 200,000 VND

200,000 - 250,000 VND

250,000 - 300,000 VND

300,000 VND - 350,000 VND

350,000 VND - 400,000 VND

400,000 VND - 450,000 VND

450,000 VND - 500,000 VND

From 500,000 VND

0% 5% 10% 15% 20% 25% 30% 35%

50-100K are the most common spending zone

What kind of activities do you do with smart phone?

36%

32%

31%

29%

25%

24%

19%

19%

19%

16%

14%

14%

13%

13%

10%

8%

50%

55%

51%

43%

35%

38%

57%

40%

28%

28%

19%

21%

30%

25%

11%

9%

7%

7%

9%

16%

17%

24%

9%

23%

19%

21%

16%

26%

19%

19%

18%

13%

1%

2%

4%

3%

7%

6%

3%

6%

8%

11%

7%

11%

9%

8%

10%

9%

0% 20% 40% 60% 80% 100%

Messaging

Telephone

Web browsing

Listening to music

Game

taking photo

Alarm

Watch video

Email

Read book

Check the blog

Check map

Check weather

Schedule management

Net shopping

Reserve restaurant

Several times / day Daily Several times / week Once / week

What activities do you use smartphones mainly?

41%

40%

35%

34%

29%

28%

26%

24%

22%

22%

21%

18%

17%

15%

12%

11%

37%

35%

31%

40%

32%

29%

25%

25%

28%

25%

25%

22%

19%

14%

16%

12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Telephone

taking photo

Alarm

Messaging

Listening to music

Game

Watch video

Web browsing

Check map

Check weather

Read book

Schedule management

Email

Net shopping

Check the blog

Reserve restaurant

Only use smartphone Smart phone is the main tool

What activities do you use smartphones mainly?(by make, the ratio of “only use smartphone”)

0%

10%

20%

30%

40%

50%

60%

Apple Samsung Nokia

Apple users tend to do things with smartphone only

Do you download paid applications?

Free app only, 80.10%

Download both free and paid, 17.30%

Do not download app,

2.60%

Less than 18% of smart phone users have paid for app

What are the paid apps you have bought before?

31%

19%

19%

19%

11%

0% 5% 10% 15% 20% 25% 30% 35%

Game

Social networking

Music / Entertainment

Business related

Photo

Game is the top with 31%

How do you get the information about apps?

69%

31%

25%

25%

24%

15%

15%

14%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Google Play / App Store

Web search

Facebook ads

Facebook info (other than ads)

Recommended by friends / family

Mail magazine

Newspaper / Magazine

TV

Website banner

App stores are the most used information source

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