Video Killed the Reference Desk Nyssa Walsh Oregon College of Oriental Medicine.
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Transcript of Video Killed the Reference Desk Nyssa Walsh Oregon College of Oriental Medicine.
Video Killed the Reference Desk
Nyssa WalshOregon College of Oriental Medicine
Libraries in viral videos
Libraries in viral videos
Libraries in viral videos
Viral marketing
According to the New York Times in 2007:
“Mentos sales in the United States climbed nearly 20 percent last year, their highest such increase ever. ‘It is safe to say the whole EepyBird Mentos geyser craze was a big part of the increase,’ said Pete Healy, the company’s vice president for marketing.”
• What happens when your patrons search for you?
• YouTube and Vimeo as social networking, link videos to your library’s Twitter feeds, Facebook page, RSS feed, LinkedIn…
Academic libraries: use your videos to provide a resource to students
Title: Database Search TutorialAuthor: Portland Public Library020-(viral video)040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ 245-Database search tutorial.260-Portland, OR :|Portland Public Library :| cc2009300-1 minutes, 30 seconds 605-Libraries -- Search Techniques -- Database searching -- Research guide -- Library training
Title: Librarians Sing the BluesAuthor: Portland Public Library
020-(viral video)040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ 245-Librarians sing the blues.260-Portland, OR :|Portland Public Library :| cc2010300-3 minutes, 30 seconds 605-Libraries -- Entertainment – Library Entertainment -- Blues -- Education -- Outreach
Public libraries: include your videos in your OPAC as part of your collection
Videos for reference
Videos to address all kinds of users
Videos as outreach
Be creative!
Use the talents of your library Recruit your patrons
Will video kill the reference desk?
…no.
• http://ceoworld.biz/ceo/2009/04/28/can-social-networking-sites-increase-search-engine-rankings
• http://venturebeat.com/2010/09/17/the-ipad-effect-on-laptops-negative-sales-growth-best-buy-ceo-claims-notebook-sales-halved/
• http://sidk.info/2007/11/13/string-theory-lectures-at-tifr-by-shiraz-minwalla/
• http://www.goodhousekeeping.com/home/organizing/clean-out-clutter
• http://www.wmaker.net/mapizeportal/Data-Visualization_a92.html
• http://units.sla.org/chapter/clis/newsprofile.html
