www.vauxhallone.co.uk

A PROPOSAL FOR A BUSINESS IMPROVEMENT DISTRICT

MAKING A BETTER VAUXHALL

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VAUXHALL ONE IS FOR BUSINESSES WHO WANT TO MAKE VAUXHALL SAFER, SMARTER AND CLEANER.

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Vauxhall One — Together We Can Make Vauxhall Better

Vauxhall One is for businesses who want to make Vauxhall

a better place: safer, smarter, cleaner. This will bring more

people, and more business to Vauxhall.

Vauxhall is full of potential. It is central. It is fantastically

well connected – both for transport and digital communications.

It is one of London’s premier nightlife destinations. And yet it

has lagged behind the wider success story that is London’s

South Bank.

Why is this? Over the last year local businesses have given

us their views on Vauxhall. They think it is often frightening. They

think it suffers from an ‘image problem’. They think

it is blighted by the huge traffic junction and a very

poor quality environment for pedestrians and cyclists.

They think it suffers from an ‘us and them’ mentality

between employers and residents.

Please read on about how Vauxhall One aims

to solve these issues, using four themes – Vauxhall

Safe, Vauxhall Change, Vauxhall Day & Night and

Vauxhall Together – and also our eight pledges.

We have already started with two pilot projects.

Together we can make a difference. We need your

support in our February 2012 ballot to establish

Vauxhall One as a Business Improvement District.

Please help us turn the Vauxhall One vision into

reality. Vauxhall One is a voice for business.

Richard Tice

Chair – Vauxhall One

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With a ‘yes’ vote in the February 2012 ballot we will give business a voice in Vauxhall and deliver lasting change. We will honour our commitment to these pledges in the services we provide over the next five years.

OUR 8 PLEDGES TO YOU

01 We will employ wardens to work

with the police and others to improve

safety and security, and to welcome

customers, clients and visitors to

the area.

02 We will transform the area’s railway

arches and bridges – introducing

CCTV, better lighting, attractive

art and creative installations.

03 We will fight for the interests

of local employers in the future

development of the area, insisting

on top-quality public realm and

substantially improved amenities.

04 We will promote Vauxhall’s

world-class clubs, hotels, restaurants

and visitor attractions to London

and the UK, joining us up to

the rest of the South Bank.

05 We will create an area-

wide incentive scheme, offering

discounts to employees in local

clubs, bars, restaurants and shops.

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06 We will help businesses to get

to know the local community, by

supporting education, employment

and environmental initiatives.

07 We will use our members’

investment to attract further funding

from other sources, with an aim of 1:1

matched funding within fi ve years.

08 We will seek better value

from services paid for through

your business rates.

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WE'VE BEEN HERE FOR 14 YEARS. VAUXHALL IS VERY BUSY, VERY LOUD AND CONGESTED AND OFTEN IMPERSONAL. THE BID COULD REALLY HELP ALL THE DIFFERENT ELEMENTS COME TOGETHER, MAKING VAUXHALL A NICER ENVIRONMENT TO WORK AND LIVE.

Sarah Bradley, Bellamys

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WE WANT TO ADDRESS INTIMIDATING ENVIRONMENTS AND ANTI-SOCIAL BEHAVIOUR.

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1. Vauxhall Safe — Making The Area Feel More Secure

Crime in Vauxhall is not signifi cantly worse than in any other part of central south London. Our concern is more to address a sometimes intimidating environment, as well as the anti-social behaviour of a few people. We also want to achieve ‘Purple Flag’ status for the area’s nighttime economy.Our safety programme will include the following:

— A uniformed team of street wardens patrolling during the

morning commute, the evening commute and the busiest

times for Vauxhall’s clubs, pubs and restaurants. The wardens

will welcome visitors, confront anti-social behaviour and call

in a response to environmental problems like graffi ti, rubbish

and the dumping of waste.

– A complete ‘makeover’ for the rail arches in the centre of

Vauxhall. We propose a competition for the best solution,

and expect it to include the creative use of lighting and other

media. We will also install CCTV cameras in the rail arches.

– A taxi marshall scheme. The marshalls will staff a designated

nighttime taxi rank where customers only use licensed black

cabs and minicabs. The marshalls will also offer information

about public transport.

– Clubwatch/Pubwatch. Regular meetings will allow licensees

and club owners to share essential information on threats and

opportunities, and help address the problem of street drinking.

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WE WILL WORK TO ENSURE THAT WITH NEW DEVELOPMENTS IN VAUXHALL COMES MUCH BETTER PUBLIC REALM FOR ALL.

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2. Vauxhall Change — Transforming The Look And Feel Of The Area’s Public Spaces

New developments have the potential to improve Vauxhall considerably over the next ten years. We want to fight to ensure that all the new investment gives Vauxhall the significantly improved public realm we need and deserve. Our focus will be on places that make people afraid or uncertain, key walking and cycling routes and places of gathering, recreation and al fresco eating.

Our transformation programme

will address the following

issues, among others:

– Vauxhall’s notorious road traffic

interchange. We will lobby

aggressively to end the dominance of

cars over pedestrians and cyclists, and

to give the area a proper ‘heart’.

– Spring Gardens. We will work with

others to make this substantial open

space more inviting for workers,

residents and visitors.

– Kennington Lane. We will strive to

reduce the traffic domination of this

key retail parade and major route to

the Kia Oval.

– Vauxhall’s Railway arches.

Many of Vauxhall’s rail arches can

seem intimidating for pedestrians.

We will develop a programme

of improvements to the arches,

using lighting and creative

installations. Before our February

2012 ballot we plan to install a

new light sculpture designed by

local architect Base Associates.

– Improved street furniture and

navigation from key entry points,

ideally using TfL’s Legible London

sign system.

– Additional street cleaning. Venues in

Vauxhall are getting together to fund

additional street cleaning services

at weekends. We will build on this

initiative to deliver a rapid-response

cleaning service that responds to the

needs of businesses.

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VAUXHALL HAS INCREDIBLE NIGHTLIFE. AN ESTIMATED 20,000 CLUBBERS VISIT THE AREA EVERY WEEKEND.

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3. Vauxhall Day And Night — Promoting The Area's Outstanding Attractions

Vauxhall has incredible nightlife – particularly as home to some of Europe’s leading gay nightclubs. An estimated 20,000 clubbers visit the area every weekend. And there’s so much more – from the world-famous cricket ground, the Kia Oval, to outstanding Portuguese restaurants, Vauxhall City Farm, the Museum of Garden History and leading fringe theatres.

We will promote these attractions to a

local employee and resident audience,

as well as to London and the UK, in

partnership with Vauxhall Gay Business

Forum and South Bank Employers Group.Our area promotion programme

will include:

— Local incentive programme.

Working with School of Communication

Arts 2.0, we will develop a card and

a cutting-edge mobile application to

provide discounts and special offers on

local goods and services.

— Connected Vauxhall. We will market

the area’s outstanding connectivity

and seek to increase and enhance its

capacity to support world-class digital

communications.

— Visitor information programme.

We will market the area’s assets via

a dedicated visitor website, an events

calendar, maps, a visitor app and

downloadable audio guides.

— Special Events. We will promote

‘one-off’ events aimed at visitors, such

as Vauxhall’s famous Gay Sports Day,

Milk in the Park 2 and a Portuguese

Food Festival. We will also run events

for local employees and residents,

including live music in selected pubs

and bars.

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VAUXHALL IS RICH IN HISTORY AND COMMUNITY SPIRIT.BUSINESS CAN BE A GOOD NEIGHBOUR.

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4. Vauxhall Together — Supporting Businesses And Residents To Create A Stronger Community

Vauxhall One wants there to be strong co-ordination between residents and businesses in the area. Core BID services should meet the needs of the whole community. We will run a range of initiatives aimed at increasing opportunities for local people.

Our engagement programme

may include:

– Employee volunteering. We will help

Vauxhall employees to support local

community groups, both through

‘team challenges’ and also through

the offer of skills such as marketing,

accounting and web design.

– Student mentoring. With three schools

in the area (one secondary, two

primary), we will recruit employees

to take part in reading schemes,

mentoring and other initiatives.

– Surrey CCC Community Projects.

We will support these worthwhile

initiatives.

– Vauxhall Club School. This or a similar

programme will focus on the area’s

thriving club scene, training up young

people in the delivery of the nighttime

economy.

– Gay Awareness programme. Working

with the Met Police, key personnel

from gay businesses in Vauxhall will

visit Lambeth schools to talk about the

gay scene in Vauxhall, and the need

for more tolerant attitudes.

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VAUXHALL’SENTERTAINMENT AND 24-HOUR PARTY VENUES WANT TO CO-OPERATE COMPLETELY WITH OUR COMMUNITY AND LOCAL AUTHORITIES. WE ARE BACKING THE BID!

Simon Kilner, Eagle London

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What is Vauxhall One?

Vauxhall One is an unincorporated

association with a management

committee of 12 people, mainly drawn

from local businesses. (You can see

their names and organisations on

the back cover.) It has been set up to

increase the attractiveness and appeal

of Vauxhall as a commercial destination

and also to promote a possible Business

Improvement District (BID).

Why is Vauxhall One running a ballot in

February 2012?

If we are to become a BID, we need to

run a ballot of eligible businesses. The

ballot will ask a simple question: ‘Are

you in favour of the proposals for the

Vauxhall One Business Improvement

District?’. In order for the BID to come

into existence, a simple majority of

those voting must vote in favour.

But their votes must also represent a

majority of the aggregate rateable

value of the rateable value of the

rateable properties that vote.

We have already written to invite you to

nominate who should vote on behalf

of your organisation.

VAUXHALL ONE: YOUR QUESTIONS ANSWERED

A detailed statement of our Business Improvement District arrangements is available at www.vauxhallone.co.uk/bidarrangements2012. Here are some of the key points:

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Which businesses are eligible to vote

in the BID ballot?

If your business premises falls within the

proposed BID area (see map on page

24) and has a current rateable value of

£20,000 or more, you are eligible

to vote in the BID ballot.

How will the BID be funded?

If the ballot is successful the BID will be

funded by an annual levy of 1.5% of

rateable value on all eligible businesses.

So if the rateable value on your business

premises is £20,000, you will pay

£300p/a, collected in two instalments.

The levy will be amended on an

annual basis in line with infl ation,

at a rate to be agreed by the Vauxhall

One board.

How can I be represented?

If our February 2012 ballot is successful

Vauxhall One will be reconstituted as

a new not-for-profi t company limited

by guarantee. The fi rst AGM will take

place soon after the BID starts its work

on 1st April 2012. All businesses that

were eligible to vote, and that pay the

levy, may become members of the

company. And any member can stand

for election to the board.

Vauxhall One’s Draft Memorandum &

Articles of Association can be found at

www.vauxhallone.co.uk/

bidarrangements2012.

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INVESTING IN VAUXHALL’S FUTURE

Vauxhall One will invest over £4

million between 2012 and 2017 on

its programme of improvements.

We will aim to draw in a minimum

Vauxhall Safe

Vauxhall Change

Vauxhall Day & Night

Vauxhall Together

Core Costs

Contingency

Total

Patrolling ranger service

Taxi marshalls

CCTV in rail arches and on key routes

Pubwatch

Capital Projects – arches, street

furniture, public spaces

Cleaning & Recycling

Green grants – planting on your premises

Information campaign

Events

VX loyalty card for employees

Wifi & connectivity

Maps & visitor info

Events for employees & visitors

Employee volunteering & mentoring

Small grants to community groups

Employment & training programme

for local residents

Collection

Corporate Communications

Management/BID staffing

36%

29%

8%

6%

17%

4%

100%

£291,000

£234,000

£65,000

£49,000

£137,000

£32,000

£808,000

20% extra funding from other sources

during the first two years, with an

ultimate ambition to reach 100%

matched funding in year 5.

2012–13BID Budget

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MAP LEGEND:

BID Boundary

Future Development Sites

Pilot Project Site

Green Spaces

RIVER THAMES

Vauxhall Bridge

The KIA Oval

Harleyford Road

Kennington Lane

South Lambeth Road

Vauxhall Cross

St George’s Wharf

Albert

Embankment

Goding Street

Lambeth Road

Spring Gardens

Wandsworth Road

VAUXHALL ONEAREA MAP

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MACMILLAN EMPLOYS OVER 500 PEOPLE HERE IN VAUXHALL. THE BID WILL HELP THE REGENERATION OF THE AREA AS WELL AS IMPROVING THE TRANSPORT INFRASTRUCTURE.

Dave Sharp, Macmillan

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Vauxhall One 2–10 Tinworth StreetLondon SE11 5EH E: info@vauxhallone.co.uk W: www.vauxhallone.co.uk

WHEN IS IT ALL HAPPENING?

NOVEMBER 2011 You will receive official notification

of the forthcoming ballot.

JANUARY 2012 You will receive your voting pack from

Electoral Reform Ballot Services.

FEBRUARY 23 2012Ballot closes.

APRIL 1 2012 If the ballot is successful, Vauxhall

One will become a Business

Improvement District (BID).

Further detail on Vauxhall One’s Business

Improvement District (BID) Proposal is

to be found in a second document

‘Vauxhall One Business Improvement

District: how it will be established, how it

will be managed’. This is available on

the Vauxhall One website.

OUR MANAGEMENT COMMITTEERichard Tice (CLS Holdings) – Chair

Phillipe Chiarella

(Orange Group) – Secretary

Faith Boardman (Vauxhall City Farm) – Treasurer

Ross Davies (The Vauxhall Society)Jason Dickie (Royal Vauxhall Tavern & Vice-Chair, Vauxhall Gay Business Forum)Helen Evans

(Covent Garden Market Authority)Stuart Kedward (Shield Guarding) Chris Law (St George)Mark Oakley

(Eagle London & Chair, Vauxhall Gay Business Forum)Cllr Sally Prentice (Lambeth Council)John Robson (Workspace Group)Aseem Sheikh (Base Associates)