an introducation to

all day

all night

Welcome

Story of the BID

Branding

Contact

work

play live

Vauxhall BID

The Vauxhall BID (business improvement district) is an initiative set up by local business and Lambeth Council. The idea is that businesses in the BID’s boundaries will be charged a small levy in return for better services than those already covered by the police and the council.

With several developments planned, Vauxhall is set to improve a great deal over the next few years. The BID offers a way for the community to capitalise on the enormous potential in the area.

Building on the great things already happening in the area, the BID will make Vauxhall more attractive to visitors and encourage people who are already here to stay a bit longer.

Branding.

Vauxhall is a great place. It is tolerant, vibrant and diverse. Trouble is a lot of people don’t know that.

One of the issues we identified is that Vauxhall has three distinct groups, which generally don’t mix. There is the night time club and bar scene, the day time work crowd and residential communities. Our brand had to find a way to unite the three sectors that are all key to the area. We set to work on something that celebrated Vauxhall’s varied communities while being something that they could all relate to.

All is the key word.

After researching every detail of the story of Vauxhall, the pirates, pineapples and pleasure gardens; we spotted it. Right there. Under. Our. Noses.

Vauxhalls branding needs to represent what is important to Vauxhall, the people.

Our logo unifies the area, the circle represents the coming together of the diverse group of people.

Supporting Vauxhalls local business.