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ZIA UREHMAN

RIAZ UDDIN

ABIDULLAH

NIGAR

SAIF

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INTRODUCTIONBUSINESS NAME: V-SHOP

BUSINESS TYPE: RETAILERS

LOCATION: PHASE-3 CHOWK NEAR BOARD BAZAR.

PRODUCT LINE : VEGETABLES AND FRUITS.

START UP CAPITAL: Rs.20, 000, 00.

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MARKETTING PLAN

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SWOT ANALYSISSTRENGTHS:

Packaging.

Producing vegetables and fruits on our own fields.

Dripping water system for fruit and vegetables

Online service.

Home delivery.

Quality.

More than 20 years experience.

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WEAKNESSES:

New in market, less customers.

High services expenses.

Less profit margins.Car parking space.

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Opportunities a nd F uture pl a ns :

Expand of business to other cities and countries.

Introducing a vegetable-resort.(Local foods and local chefs)

Export to other countries .

Addition of poultry.

Opening a vegetable mart on some other proper location.

providing tin-packed vegetables and fruits.

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THREATS

Competitors.

New firms entering in market.

Environmental factors.

Existing firms with improved strategies.

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F OUR P SPROMOTION:

Print media.

Stalls at different arcades like Jan's, Avon, etc.

Bill boards.

Through SMS.Cost: 1,50,000.

Electronic media.

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PLACEMENT :

Jamraud road.

Hayatabad.

Defense area.

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P RICING:

The price will be charged according to the

market prices.

Packaging prices will be charged additional .

Home delivery charges ,will be imposed distance

wise.

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PRODUCTS

All fresh fruits and vegetab les.

PACKAGING:

P lastic, Chinese paper..and paper bags.

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OBJECTIVES.Q uite difficu lt to buy in rainy days.

Clean and fresh and packed goods.

Cooperative and civi lized staff

Reasonab le price.

Relax and safe buying environment.

Varieties of products regard less the season

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CONTINUED .The specific aim of our products in the market place

is to capture the entire market in such a way as

nestle products and wall-mart have captured through

providing healthy products at reasonable price and

that our mark become a symbol for credibility.

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Area(investment)

Amount(in Pak. Rs.)

Specification

Purchase of vehicle

(for transportation of goods)

8,00,000 And model Shahzore

Security 5,00,000 Operating center

Products ± purchase 50,000 Business Goods

Ac. Installation 3,00,000 Equipment costs

1st month salary 40,000 Hired labors

Advertisement expense 1,50,000 Promotional expense

Decoration + Furnishing expense 1,00,000 Entire operating center

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INCOME STATEMENT

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CASH FL OW

1) Sales-revenues Year. 1 Year . 2 Year . 3180,000 280,000 300,000

2) Cost of goods so ld 90,000 90,000 190,000

3) Gross profit 110,000 150,000 190,000

4) Marketing cost 50,000 35,000 27,000

Net profit 60,000 115,000 163,000

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MANAGERIA L HIRARCHYZia urehman± BBA (management) ± Expert in

convincing other.

Abid ullah± BBA (Marketing) ± Dealing expertise

Saif± BBA (Finance) ± Expert in accounting.

Riaz ± BBA (HR) ± Expert in analyzing.Nigar . BBA(finance and HR).

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Graphical representation of sales

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