Green Marketing by Body Shop Final
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Transcript of Green Marketing by Body Shop Final
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By
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Brief history of Body Shop
Anita Roddick, born in 1942, UK
A human right activist
In 1976, •first shop open in UK
In 1978, • Anita begins licensing franchises
In 1984, •the Body Shop goes public
In 1986, •It sponsored posters for Greenpeace
In 1990, •the demand of Body Shop increased
In 1990, • The Body Shop established a charity funds
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Onset of Green Marketing
In recent years the term green or eco marketing have come to prominence and reflect a growing concern at all levels of the impact of the increased consumption on physical environment.
The implications of the destruction of the forests , the appearance of ‘ holes ‘ in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment.
Therefore many consumers are in favour of eco-friendly products .This has created some impact on marketing .
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Introduction to Green marketing
Green marketing refers to the process of selling products or services based on their environmental benefits
Many manufactures have recognized environmental concerns as a source of competitive advantage and have developed products with a green image, for ex- Body shop
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Advantages of green marketing
Saving the environment by using renewable energy
Flaunting the use of natural ingredients
Green marketing can result in different types of customer reactions
Green marketing involves companies positioning their porducts as environmentally friendly
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Introduction to Body shop
The body shop International plc known as “The Body shop” is the second largest cosmetic franchisee in the world
It is a global manufacturer and retailer of naturally inspired,ethically produced beauty and cosmetic products
It has over 2400 stores in 61 countries with a range of over 1200 products
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Green Marketing Policies by Body Shop
The Body Shop follows green marketing approach in its business policies and practices.
The company’s fundamental values include concerns about environmental conditions.
Interests in and respect for human rights and resistance to experiments on animals for product development.
The company’s business and trading relationships are based on these core values.
All employees are trained for ten days to two weeks about company’s values and products.
The Body Shop seeks to generate profit together with discharging social and environmental responsibilities.
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Product line under body shop
Well being
Make up
Bath & body
Skin care
Home fragrance
Fragrance
Hair
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Well being
Product categories made for the well being of the
Individuals consists of:- Deep sleep Divine calm Massage oils & balms Total energy
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Well being(products display)
Divine calm
Total energy
Deep sleepMassage balm
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Make up
Product categories that fall under this category are:-
Nature’s Minerals make up Bronzing & illuminating For fabulous glow For fabulous eyes Baked powder
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Make up (products display)
All-in-one face base
Nature’s mineral make upBaked powder
Bronzing & illuminating
Brow n liner kit(brown/black)
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Bath & body
Product categories that fall under this category are:-
Body butter & scrubs Body cleansing Body focus Body moisturizing Hair removal
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Bath & body(products display)
Body butter& scrubs
Body moisturising
Body cleansing
Body focus
Hair removal
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Skin care
Product categories that fall under this category:-
Vitamin E Tea tree Seaweed Natrulift Exfoliators & masks Vitamin C
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Skin care(Contd)
Vitamin C Natrulift
Vitamin E
Tea treeExfoliators & Masks
Seaweed
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Home fragrance
Product categories that fall under this category:-
Burners & diffusers Candles Home fragrance oils
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Home fragrance(products display)
Home fragrance oil
Burners & DiffusersCandles
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Fragrance
White musk Aqua lilly Japanesse cherry blossom Moroccon rose
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Fragrance(products display)
White maskJapanese cherry blossom
Moroccon rose Aqua lilly
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Hair
Under this we have the following categories of
products:- Rainforest conditioner Hair styling Hair treatment Rainforest shampoo
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Hair(product display)
Hair styling Hair
treatment
Rainforest conditioner
Rainforest shampoo
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Presented by:Soumyadip ChatterjeeSurya BanerjeeAditya BasakSubhajit KarSubhomoy KhanAvishek BoseManish HalderJotirmoy karmakar
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THANK YOU