Using Social Media

to Tell your Farm

Story and Build Your

Business

Dennis Deery

dennis@irose.com

http://irose.com

Why stories?

The mission of the system is to develop human

resources to meet the state’s workforce needs, to

discover and disseminate knowledge, to extend

knowledge and its application beyond the

boundaries of its campuses and to serve and

stimulate society by developing in students

heightened intellectual, cultural, and humane

sensitivities, scientific, professional and

technological expertise, and a sense of purpose.

Inherent in this broad mission are methods of

instruction, research, extended training and public

service designed to educate people and improve

the human condition. Basic to every purpose

of the system is the search for truth.-- WI State Statutes, Chapter 36

If your story is good enough,

people will not just buy your

product, they’ll buy the story.

Pull vs.

Push Media

Are corporations people?

http://www.floretflowers.com/about-us/our-story/

http://www.crossroadscommunityfarm.com/

http://www.csacoalition.org/

What are you

trying to

accomplish?

“The care of the Earth is our most

ancient and most worthy, and

after all our most pleasing

responsibility. To cherish what

remains of it and to foster its

renewal is our only hope.”

― Wendell Berry

For sale:

baby shoes,

never worn

-- Ernest Hemingway?

• Photos receive 2x more likes than text posts on Facebook

• Videos are shared on Facebook 12x more than text posts

and links combinedhttp://blog.hootsuite.com/social-media-storytelling-4/

• Photos receive 2x more likes than text posts on Facebook

• Videos are shared on Facebook 12x more than text posts

and links combinedhttp://blog.hootsuite.com/social-media-storytelling-4/

Come watch a sunset with us!

http://www.sunsetfarms.com

Story is just one piece!

Questions?

irose.com/scex2015

Connect with me!