Using Social Media to Promote Academic Department’s Missions Michael J. Zickar Bowling Green State...
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Transcript of Using Social Media to Promote Academic Department’s Missions Michael J. Zickar Bowling Green State...
Using Social Media to Promote Academic Department’s Missions
Michael J. ZickarBowling Green State University
Social Media and Psychology Departments• Facebook
• Others: Instagram, SnapChat, YikYak, Tumblr
WHAT ARE YOUR GOALS FOR USING SOCIAL MEDIA?
• Another avenue to connect with existing students
• Marketing tool for future students
• Reconnect with alumni
• Internal marketing
FACEBOOK BASICS
• Create a Page (not a Group)
• Track metrics through Insights
• Post content on a regular basis• Schedule posts is a great tool
• Photos are your friend
FACEBOOK METRICS
WHO ARE YOUR FANS?
WHAT ARE OTHER DEPARTMENTS DOING?
WAYS TO INCREASE YOUR LIKES
• Facebook advertising• Flyers throughout building • Email signatures• First-year student orientation• Tagging people in photos• Post content on a regular basis
CONTENT IDEAS FOR FACEBOOK
• News items
• Photos
• Announcements
• Data collections
CELEBRATIONS
PHOTOS
ALUMNI UPDATES
NEWS
FACULTY UPDATES
WAYS TO GET CONTENT
• Google News is your friend– Saved Google News Searches
– Referrals– Student Groups– Check up on your alumni– Virtual networking with other groups– Invest in a good digital camera
CAUTIONS
• What to do with negative comments
• Narcissists
• Delegation/Coordination
• Time Management
• Create an alumni group
• Use to find out where your alumni are
• Much more useful for nonacademics
CONCLUSIONS
• Social media is a fun way to connect to various important constituencies
• Tracking metrics can be addicting
• Cross-fertilization is important
• Only do it if you can put effort into it
THANKS!