Using library statistics
-
Upload
sacha-hampton -
Category
Documents
-
view
42 -
download
0
description
Transcript of Using library statistics
D. Becker H. Hartle
IATUL Conference, Singapore - June 2012
to inform, promote and advocate library services for new to inform, promote and advocate library services for new generation usersgeneration users
ContentsContents
IATUL Conference, Singapore - June 2012
IntroductionStatistics and marketing for
ManagementLibrary staffFacultyStudents
Conclusion
MarketingStatistics
Strategic plan
Marketing
Statistics
IATUL Conference, Singapore - June 2012
Market segmentationMarket segmentation
Market segmentation in line with University strategyAligning segment characteristics with productsFundamental needs of usersDesign marketing plan
IATUL Conference, Singapore - June 2012
ManagementLibrary staff
Faculty
Students
Presenting statisticsPresenting statistics
IATUL Conference, Singapore - June 2012
Offering statistics in context
Using graphical
representations
Ensuring the
statistics suit the
audience
Incorporate real-life
examplesFactual and well-balanced
Portraying statistics from the user’s point of view
Creating comparisons
Projecting future trends
Affects of inflation Putting the library
in context
IATUL Conference, Singapore - June 2012
Statistics and marketing for Statistics and marketing for managementmanagement
IATUL Conference, Singapore - June 2012
Involve CPUT management in library promotions and activities
Vice-Chancello
r
Deputy Vice Chancellor :
Research
Statistics and marketing for Statistics and marketing for library stafflibrary staff
Statistical databaseTrainingMarketing initiatives
IATUL Conference, Singapore - June 2012
Statistical databaseStatistical database
recording of annual statistics inputting of monthly statistics “official” library statistics access a variety of statistics in one place access to statistics via reports
IATUL Conference, Singapore - June 2012
TrainingTraining
Library staff as Library staff as key role key role
players in players in marketingmarketing
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
Circulation staff promoting FIFA world cup 2010
IATUL Conference, Singapore - June 2012Librarians celebrating Heritage
day
Statistics and marketing for Statistics and marketing for facultyfaculty
Faculty review reportsKnowledge sharingEngineering caucus
IATUL Conference, Singapore - June 2012
Faculty programme reviewsFaculty programme reviews
IATUL Conference, Singapore - June 2012
Faculty review statisticsFaculty review statistics
IATUL Conference, Singapore - June 2012
Faculty reviews - Faculty reviews - Library Library usageusage
IATUL Conference, Singapore - June 2012
Example of the number of items circulated per user type within the department
ProcessProcessReport includes: department budget allocation, ILL,
database usage, training statistics, etc.Librarians provide comment and insightTaken to University Quality Assurance Department
for inputApproved by Deans
IATUL Conference, Singapore - June 2012
Knowledge sharingKnowledge sharing
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
http://vimeo.com/164260120
Library staff involvementLibrary staff involvementFaculty meetingsSenate Teaching and Learning CommitteeWork group for evaluating Information Literacy
integration into course structuresRe-curriculationPlagiarism policy
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
Engineering caucus
IATUL Conference, Singapore - June 2012
Statistics and marketing for Statistics and marketing for studentsstudents
Student experiences Language ‘Graphic novel’ approach Academic literacy programme E-Resources fair
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
Student Experiences
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
LanguageLanguage
IATUL Conference, Singapore - June 2012
Visible barriers @ CPUT
Language speakers:
isiXhosa (35.7%)
English (32.8%)
Afrikaans (19.6%)
Impact on Marketing approachImpact on Marketing approach
IATUL Conference, Singapore - June 2012
Graphical representationsReducing of text
IATUL Conference, Singapore - June 2012
I am in the Library, but where should I start?
Impact on Marketing approachImpact on Marketing approach
IATUL Conference, Singapore - June 2012
Graphical representationsReducing of textWording simple and to the pointPromoting literacy and computer literacy
IATUL Conference, Singapore - June 2012
I can do all my research at the Learning Commons, type and print my assignment, with staff to help!
Academic literacy programme Academic literacy programme Academic literacy programme (Leesnet)
Initially for Afrikaans speaking education studentsTo be adapted for other language groups
GOALSDevelop reading comprehensionImprove reading speedDevelop tertiary level academic literacy
IATUL Conference, Singapore - June 2012
Marketing LeesnetMarketing Leesnet
IATUL Conference, Singapore - June 2012
Collaboration between Library Marketing Unit and Wellington library staffArrange colloquiumAwareness campaign Information kitPanel discussion with experts
Electronic Resources FairElectronic Resources Fair
IATUL Conference, Singapore - June 2012
IATUL Conference, Singapore - June 2012
Direct marketing to students
IATUL Conference, Singapore - June 2012
Librarians were available to guide students
IATUL Conference, Singapore - June 2012
Atmosphere change, electric, animated, INTERESTED students
IATUL Conference, Singapore - June 2012
This type of marketing strategy proved successful in creating awareness
In conclusion …In conclusion …
IATUL Conference, Singapore - June 2012
Future plans:focused market segment analysisfocus group sessions for online trialsusing analysis tools to gain a realistic view of an
accepted percentage of penetration within our overall university population
IATUL Conference, Singapore - June 2012
Thank you