Library web statistics MnCn, Oct 9, 2007 Library Web statistics – true or false Morten...
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Transcript of Library web statistics MnCn, Oct 9, 2007 Library Web statistics – true or false Morten...
Library web statistics MnCn, Oct 9, 2007
Library Web statistics– true or false
Morten ChristoffersenNovo Nordisk Library
Library web statistics Slide no 2MnCn, Oct 9, 2007
Agenda
• Why use web statistics?• Our set-up and interpretation of data• Findings; what we can extract from web statistics
Library web statistics Slide no 3MnCn, Oct 9, 2007
Should you care?
• Is there anybody out there?• or are you wasting money?
• What are they doing?• using the expected services,
following the expected paths?
• When is it used?• 24/7 service needed?
• What is not used?• pages that should be
deleted/promoted?
Library web statistics Slide no 4MnCn, Oct 9, 2007
Knowing is first step in improvement
• Statistical data are useful when preparing and maintaining a web site.
• Goal: Happy users!
Thanks to Despair.com
Library web statistics Slide no 5MnCn, Oct 9, 2007
Users – usage – usability
• Complementary• Hints, NOT facts
Daily contactmail, phone, etc.
Usability testsobservation
Web statisticsanalyse
Library web statistics Slide no 6MnCn, Oct 9, 2007
Purpose
• Monitor page usage• Who is using us• What is used• When it is used
• Monitor navigational trends• From where do users enter the site• How do users navigate our site
Measure impact of new pages/initiatives
Monitor search engines (mis-)use of website
Track popular pages
Library web statistics Slide no 7MnCn, Oct 9, 2007
Our set-up
• Page examples• Home made “statistics package”
• SQL tables, asp-code
• Web interface• usage, users, click patterns• over time
• Focus is mostly on set-up, not actual results
Library web statistics Slide no 8MnCn, Oct 9, 2007
How do we relate numbers to users, usage, and usability?
• Users• named users, not IP• exclude search robots and system users
• Usage• “real” clicks, not sessions, files or Mb• reported by user/department and/or day/month• trends and changes are important, not actual numbers!
• Usability• promote most used services• remove unused click patterns• remove unused services
Library web statistics Slide no 9MnCn, Oct 9, 2007
Novo Nordisk Library
• Serving the Novo group of companies
• Novo Nordisk, Novozymes, NNIT, NNE Pharmaplan, etc.
• All users are named and linked to internal phonebook• 29.000 potential users, 79 potential contries
• The Library Web is the most used Intranet site
Library web statistics Slide no 14MnCn, Oct 9, 2007
Navigation table
From where To current page Who SumWhen
Library web statistics Slide no 15MnCn, Oct 9, 2007
Saving user clicks
• Search engines• they tend to be VERY active thus corrupting user trends
• Search pages create more clicks than browse pages• be careful comparing number of clicks on different type
of pages/services
• Back button-navigation is not counted• 42% of all navigation
• Be careful when benchmarking web pages and websites• and even more if they use different statistical software• “most used”=?, “user”=?
Library web statistics Slide no 16MnCn, Oct 9, 2007
Saving user data
• Be sure that you are allowed to store and utilise personal data!
• Be careful not to present personal data
• Limit access to raw data to a few system users, let Library staff see anonymous data only
• Do not use data to tell users how to behave, users have the right to click as they wish
Library web statistics Slide no 17MnCn, Oct 9, 2007
Expected findings
• Entry• users enters via the front page
• Most used• search the Library catalogue
• Most active users• scientists
• Usage• most active users visit once or twice a week
• Navigational paths• Intranet portal Library Web Catalogue etc.
Library web statistics Slide no 20MnCn, Oct 9, 2007
Actual findings – who is using us?
• 14921 different users (52%) since January 1st
• 10% most active users counts for 72% of all views
• 58 different countries (79 possible)
Views by search engines
0%10%20%30%40%50%60%70%80%90%
100%
Jan Feb Mar Apr May Jun Jul Aug Sept
• Search engine very active• 90%, now 30% of all views• Internal SiteSearch, Google,
SPS, amo.• (excluded from data in this
presentation)
Library web statistics Slide no 21MnCn, Oct 9, 2007
Actual findings – How, where, when?
• Entry• not only the front page
• Most used• search the Internet
• Most active users• scientists, but also production... everybody
• Usage• most active users visit every day, even weekends
• Navigational paths• bookmarks: Directly to services
Library web statistics Slide no 23MnCn, Oct 9, 2007
Wisdom of the crowd
• Our users• are “everyone”, using different services• use the specific service that helps them doing their tasks• are very precise when navigating • don’t browse the web site
Library web statistics Slide no 24MnCn, Oct 9, 2007
Conclusion
• Web statistics• know how to interpret your data• part of the truth, if you focus on trends and changes• false, if you focus on separate numbers
• Remember to use it actively• and change you web site accordingly
Library web statistics Slide no 25MnCn, Oct 9, 2007
Questions?
• Morten ChristoffersenSystem Developer, PhD, Novo Nordisk Library