Uplifting Communities through Golf

Contents• Mzansi Golf vision and

mission• Background• Key People• Values and principles• Mzansi Golf dynamics• Partnerships• Proposal

VisionAccessible Golf (“Mzansi Golf”)• Mzansi Golf will focus on

family golf and development facilities in non-traditional and cross-over areas.

• By offering the youth an introduction to the game and providing them with a hitherto inaccessible pastime, there is less opportunity to indulge in

Our mission is to develop community golf aimed at mass participation and youth development.

Achieved in partnership with government (seeking an “inclusive economy” through mass participation -ASGISA) and business (corporate social investment aimed at youth development).

Mission

Background• Ralph Stoker Golf Course (Roosevelt Park) established

in 1972 as a golf course• Mark Vorster, who has been involved in the golf

industry for some 6 years, secured the tender in 2003 and renamed the facility “Creek 9 Golf Club”

• February 2005, Mark turned his attention to grass-roots golf development, and partnered with Johannesburg City Council and Philips on a municipal property in Westbury-Sophiatown which he called Khaya Golf

• Mark sought a reputable and experienced team to support the vision, and this team is working closely with the Johannesburg Local Authority to align their vision with ASGISA

Key People …• Nikita Cindi (Chairperson) - Director: AGS Frasers

International Removals. Distribution and Development Manager for South African Breweries from 1997 to 1999, a Specialist Producer for SABC between 1995 and 1996, and Regional Manager of Protec from 1993 to 1994. Represented South Africa as a science educator at the 1993 NASA Space Camp in Alabama, USA. Taught Mathematics and Science. BSc at KeeleUniversity in Staffordshire and a MSc in Applied Mathematics at the University of Wales.

• Alfred Mzizi - Consultant to the Chairperson of National Portfolio Committee (SASR) and a member of former SARU Rugby Academy at UPE. Head coach of SA U23. Previously with South African Defence Force and Marketing Manager: High Performance Centre at UP. Spent 6 months at IMG in the USA. BA Ed (Sports Management). Currently MSc in Sports P liti M k ti d C i ti 2002 P id ti l

… Key People• Dr Mandlalele Mhinga - GP practicing in Soweto and traveling

doctor. Marketing Director of Tech-med. Consultant for SAFA, MTN, several soccer clubs, and Lesedi Clinic. Shareholder of Leisure Holdings and AMG South Africa. Chairperson for Takalani School for disabled children in Soweto. Vice-Chairperson for Soweto Cancer Association. Studied pharmacy at University of the North, medicine at Medunsa, and currently completing a BSc (Hons) in Aerospace Medicine.

• Dr Dudley Jackson - Head: National Strategic Initiatives, National Productivity Institute. Previously a Director of SchachatCullum (national home building group of companies). Studied economics and mathematical statistics at Rhodes University, quantity surveying at the University of the Witwatersrand, Master’s degree and Doctor’s degree in Business Leadership from UNISA’s Graduate School of Business.

Values• Teach, support, inspire and empower• Trust and cooperation through win-win

attitudes• Participative decision-making involving

stakeholders• Ubuntu (needs of others to accomplish change

and diversity)• Win hands and hearts of communities,

families and youth• Good corporate governance and integrity

Principles• Mass participation (family friendly golf

courses)• Partner with national, provincial and local

authorities• Partner with businesses promoting social

responsibility• Youth development• Female participation• PWD participation• World-class facilities (engaging atmosphere)

Synopsis of Golf in SAStatistics:

544 golf courses, 432 golf clubs and 15 Unions in the country (Golf on SA Website)70% of SA golfers are white males aged between 26 and 58 (Independent Research)160 000 registered golfers in SA administered by NedbankNational Golf Network (NGN)

Costs:Between R10 and R50 million to build an 18 hole-golf course (Golfdata)Maintaining an 18-hole golf course costs between R250K and R750K p.m. (Golfdata)Joining a golf club costs between R1 000 and R20 000 p.a. (Independent Research);Non-members pay between R100 and R500 to play 18 holes

Mzansi Golf dynamics …Priority segments:

Target local schools, youth and families (communities).

Product and Services (mass participation and youth development):Community golf aimed at mass participation and youth development;Quality (pristine and professionally run) and quick rounds;Youth leagues and subsidised youth development (corporate sponsors);Corporate golf days (team building and fund raising);

… Mzansi Golf dynamics

Price:Affordable with subsidies for youth and other target groups.

Place:Expand first in Gauteng and then into different provinces.

Promotion:Concentrate on direct interaction with schools (leagues), corporate sponsors, and national, provincial and local government representatives.

Brand Leverage• 100% South African• Partnership with national, provincial and local

authorities• Partner with Corporate Social Investors• Mass participation• Youth development• Promote an “inclusive society”

Objectives for 2020 • Nationally recognised brand• 50 Mzansi Golf courses over 15 years (Gauteng 10, KwaZulu-

Natal 9, Eastern Cape 7, Western Cape 6, Mpumalanga 5, Free State 3, Limpopo 3, North West Province 5, Northern Cape 2)

• 44 financially self-sustainable Black Enterprise Franchisees• More than 10 million playing rounds (mass participation through

Mzansi Golf courses) over 15 years• 250 Schools participating in sponsored youth league in 2020 (develop potential world champions)

• Assist poverty alleviation through upliftment programmes, job creation, and crime reduction

• Establish a golf academy, wellness centres and international partnerships to produce world calibre golfers

• International tournaments

Roll-out Grow the concept nationally and provide opportunities for black enterprises to participate and manage pace of roll-out.

Year Year New MG Sites Total MG Sites (YE) Gauteng KwaZulu-

Natal Eastern Cape Western Cape Mpum. NWP Free State Limpopo Northern

Cape1 2006/07 1 1 12 2007/08 2 3 23 2008/09 2 5 1 14 2009/10 2 7 25 2010/11 3 10 1 1 16 2011/12 3 13 1 1 17 2012/13 3 16 1 1 18 2013/14 3 19 1 1 19 2014/15 4 23 1 1 1 1

10 2015/16 4 27 1 1 1 111 2016/17 4 31 1 1 1 112 2017/18 4 35 1 1 1 113 2018/19 5 40 1 1 1 1 114 2019/20 5 45 1 1 1 1 115 2020/21 5 50 1 1 1 1 1

50 10 9 7 6 5 5 3 3 2

Development sites (6)Franchised sites (44)

Mzansi Golf (MG) Sites

Some successes, many challenges Successes:

• Provided 2 communities with a new sporting code• Provided jobs for 19 people and accommodation for 9 staff

members• Distributed some 500 golf clubs, numerous golf bags and golf

shoes to local youth• Received support from Gauteng MEC for Sport and Ward

Councillors and GDS• Provided an estimated 90 000 rounds of competitive golf over

the past 3 years• Improved security of the 2 communities and upgraded

infrastructure

Challenges:• Capital funding for infrastructure • Tangible support from provincial and local government

Partnerships • Government - Supports ASGISA (“inclusive

economy” and “youth”) - PPP• National, provincial and local government - Service

delivery (mass participation and youth development)• Corporate Sponsors - Supports corporate social

responsibility (youth development) and marketing mileage (mass participation and media) - PPP• Communities, families and schools - mainly through mass participation and development of youth; also could reduce crime rate, minimise effect on flora and fauna, increase surrounding property value

• Academies and Wellness Centres - Mzansi Golf sites linked to an Academy

Conclusion The vast majority of golf courses and golf practice facilities exist and continue to be constructed in more affluent areas. Basic tuition and affordable golf equipment are seldom made available, adding to the barriers to entry. By constructing facilities that are geographically accessible, affordable and of a high standard, golf will have a far greater reach.

By offering the youth an introduction to the game and providing them with a previously inaccessible pastime, there is less of anopportunity to indulge in the prevalent social ills. For instance, at the Westbury golf range an average of 50 local youths participated in informal, yet effective tuition. They have been provided withequipment, and coached in golf techniques and etiquette.

Future “Tigers” are being afforded an opportunity.

Proposal We request the honourable committee to formally support and endorse this initiative to make golf accessible to all South Africans (focusing on development of facilities, youth and family golf - including school leagues, woman and people with disabilities).

We are seeking to partner with Government to roll-out this initiative as part of Government’s mass participation programme nationally, of which golf is one of the codes, and seek assistance with the sourcing of appropriate development facilities and funding.