Uplifting earth

7/29/2019 Uplifting earth

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1The eThical Perormance o luxury Jewellery Brands|Uplifting the earth


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www.lieworth.com/consult

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http://www.airjewelry.org/


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5 lisT o acronyms

6 oreword

7 execuTiVe summary

10 inTroducTion

13 conTexT

18 The research

22 leadinG PracTice

26 analysis

28 unVeilinG eThical excellence

36 conclusion

37 aPPendix: The Brand BenchmarKinG

49 Glossary o Terms and iniTiaTiVes

Cs


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ls acs


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6 Uplifting the earth|The eThical Perormance o luxury Jewellery Brands

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MARA EUGENIA GIRN Carrera y Carrera ceo t Inside

Luxury (lid et, 2010)

f


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Luur jeweller brands have alwassought to set new standards. Consumerconcerns over the ethical sourcing ogemstones and precious metals havepushed luur jeweller brands toredene business ecellence. Corporateresponsibilit, thereore, needs to be

integrated as a core business unction tonot onl address these concerns, but alsoencourage more responsible aspirationsacross the sector and within societ.

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The jewellery industry has

excelled in transforming theearths minerals into objects

of exquisite character


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Gemstone clarity:

a metaphor

for corporate

transparency


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Brand

Boucheron

Buccellati

Bulgari

Cartier

Chanel

Chopard

Graff

Harry Winston

Piaget

Van Cleef

Burmese ruBies in ColleCtion?

Pre-embargo Burmese rubies

Unclear

Unclear


No

Yes

Yes


Yes

No

assessment

Active

Inactive

Partially active

Significantly active

Partially active

Partially active

Inactive

Partially active

Partially active

Partially active

SUmmary of the ethiCal performanCeof lUxUry Jewellery BrandS


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Adornments made o precious metalsand set with gemstones have been aeature o most societies or thousands oears. The buing and giting o bracelets,rings, necklaces and watches to markspecial occasions continues to growworldwide. The social and environmentalimpact o these items is important dueto the meanings the embod or thosethe adorn, but also because millionso people depend on the industr or aliving. Around 100 million o the worldspoor depend on the inormal artisanaland small-scale mining (ASM) sector,which supplies 10% to 15% o globalgold and diamond production. Thejeweller industr can thereore be animportant vector to improve the qualito lie in poor communities and thelives o all involved in jeweller romground to git. Responsible jeweller is

made o components that are sourced,traded, processed and assembled, thenpromoted and sold, in air, environmentallappropriate and sociall benecialwas. Luur jeweller brands have aparticular role to pla, as the have theconsumer mandate and product marginsto demonstrate ecellence to others. Assuch, the are the ocus o this report.

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Nuggets of gold


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Today, taking our time is a rare pleasure,

and so seems something o a luxury. Taking

the time to create a product o exceptionalquality is thereore a hallmark o luxury. So is

taking the time to make the right decisions

rom a companys oce... Luxury needs to

take the time to demonstrate transparency

and humanity.1

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Uplifting the Earth

co-author Jem Bendell

discusses responsible

jewellery inVogue


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Kangaba-Mali

access hole to

the underground

shafts

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Deeper Luxury: Quality and Style When the World

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C

The luur industr is going throughturbulent times. While growth orecastspredict a return to business-as-usualollowing the nancial crisis, there arenumerous unprecedented eternal actorsthat are impacting the industr.4Globalcommunication has, or one, enabledconsumers to be more aware o socialand environmental issues. The eplosion

o social media is changing the role oadvertising and branding. The shit romthe West to the rest has likewise maturedsucientl so that emerging culturalideas and icons rom around the worldare complimenting the well-establishedcultural assumptions that have guided theluur industr until now.

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The Ritz Hotel,

Paris, an emblem

of luxury for over

a century


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the awareness o the provenance and

production process o a luxury item has

become as important to the consumer as

the actual product itsel. Buying no longerjust demonstrates nancial or stylistic inde-

pendence. Knowing its oundation signies

a social conscience, a duty o care and a

deeper knowledge o cratsmanship, skill

and quality. In response, luxury companies

providing greater and more transparent

product inormation during the consumer

journey, can elevate a buyer rom simple ac-

quirer to inormed enquirer, an upward leap

o status in our post-recession society.8

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Contrasts, Place

Vendme, Paris,

January 2011


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historically, the green consumer has

not been the tipping point in driving green

innovation. Instead, choice-editing or

quality and sustainability by government

and business has been the critical driver in

the majority o cases ... Choice-editing or

sustainability is about shi ting the eld o

choice or mainstream consumers: cut-ting out unnecessarily damaging products

and getting real sustainable choices on the

shelves.10

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Place Vendme,

the heart of the

luxury industry


16/58


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Legal goldmine in French

Guiana

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At Zimbabwes insistence, the agree-

ments violence clause has been altered

and now requires that three rather than

two KPCS member nations support a call

or monitoring, in eect making it more di-

cult [to] seek a ormal KPCS investigation

into alleged human rights abuses in the

Marange diamond elds.12

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There is a memorandum o understanding

between China and Zimbabwe Beijing

supplies weapons to us, and we allow them

to mine diamondsYou can write 1,000

stories, and print them 1,000 times, but it

wont make any dierenceWe have all

the diamonds, so we have all the weapons

and we will kill anyone who tries to take

anything rom us.16

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g b t k t bgg qt

k t t pp .


17/58


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t b t b t iseal a,

t gb t vt

t, t t t iseal t t b

pt t pt, t-tk-

ttv.22rftg v t k pt t g, t cv st ct

tt ptptg t t tt

p t t ppt sptb 2009.23

T b v t t t, t b t t t t.

hv, rJc gt t KPcs

tt t ttv t t pt vt

Zbb, t v tt

t t pg p t

gt t k. i t t rJc

ppt KPcs t mg ,

et J op s m v

g rJc ptt.24

cb t t g t t

g g ,

t t vpt ggt tt gtpt pbt g t p .

B pg pt, t t

pt t t, t g tt

p tk f tt pt

v pt tvt pv ppt-

t t tk b . it t

tt tt t pt b t

btt t j b

b t vvg t b -

pt pb t. rk gt

t pt, bt t pt

t gt pt pbt

p gt qt, p p-p t b k t pp-

tt t t t tbt t t-

b vpt, t p tt t

b j b t tt t v

pb .

Quimbelete PitsPeru, used for

amalgamating

gold to mercury.

h tv t rJc t-t pp tgt

b t j

b. wt tt

v t b . i 2009

tv t Gg V, ceo rJc, m. m

r tt tt rJc t t tp

g b g tg

t pp .18T b p-p t t t, t t -

bt b t g tt t

b t pv pp pt.

T bt t t tv b pt t t tt rJc b t b

t b t 2011. i t t

t rJc b g p agG

at t t t G evt

Ptt att (ePa), g t p

p vt ,

t t t tv bg t b

g t t g.19s, rJc b J a (Ja),

t t t t j, p-

p gt tt pv gt tp

, t t pp-

t tt t b k pg. i t Ja, t tt t d k at,

bg us t p t t

t st eg c (sec) t

g t t -

tg p.20


18/58


The Research

To benchmark the brands, data wascollected in our was: a review o publicinormation, direct contact with brands,a surve o eperts knowledgeable othe issues relating to ethical sourcing,and research on the shop foor o thecompanies. In addition, insights romeleven eperts on the leading responsiblepractices in the sector were used to helpidenti uture agenda.

Public Inormation Review

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bt tp. T, j pt t

k t t vb t t

pb. T :

u t pb b t p

t vb t bt,

u v tbt ttv vt t t

j t tt gt t t -

p bg . ep , bt t t t, rJc, n dt G (ndG)

t a rpb mg (arm),

u vt nGo bt J

at etk tt gt t t

p bg ,

u csr tb, gt t t

vt p b,

u t t tg cv-

eiris (ept rpb ivt-

t st)

u t t pv 24 t.25

T t gt t pb-

t v tg

ptg t v-

t p b: gv

gt, vt, kp, -

t t.

i t t t b-p , pb

t gt g t j-

t t t g pt.

ep Bt et, cred J

Tp sa.

Contact with Companies

T pt t t tt

b t t t pb t

t g t t p, t p t

t tg pp t v-

t p t

j t. T t, v g

t t, vt

k t t j t t.

avb pb t t ppt

t p b ttg t b

t k t t t pt t v.

e b tt v tp t

p t pp t t k

t t k t ptpt. w

t t pb t pk t t tt

t, g t -p

v t p t v qt.

a b v p t v q-

t b . B p

t tg pt tt t

g t ptpt. sv b

-ptpt t g t

t p t . it t p-

t gv b.

Alluvial diamond

diggers, Sierra

Leone, Kono District


19/58


expert

Greg Valerio

Marc Choyt

Veerle Van

Wauwe

Patrick Schein

Luc Zandvliet

Cristina

Echavarria

Saleem Ali

Sonya Maldar

Ian Smillie

Jennifer

Horning

Estelle Levin

affiliation

Founder of CRED Jewellery,

co-founder of the Alliance for

Responsible Mining (ARM)

and co-founder of Fair Jewelry

Action

President of Reflective Images

and co-founder of Fair Jewelry

Action

Founder of Transparence SA

and member of RJC standardscommittee

Founder of S&P Trading and

board member of ARM

Director at Triple R Alliance

Executive Director ARM

and member of RJC mining

supplement consultative panel

Associate Professor of

Environmental Studies at

the University of Vermonts

Rubenstein School of

Environment and NaturalResources

Steering Committee member

of Initiative for Responsible

Mining Assurance (IRMA)

Chair, Diamond Development

Initiative and a founder of the

Kimberley Process. Member

of RJC standards and mining

supplement consultative panel

Gold Programme Manager,

Solidaridad and organiser of

the 2007 Ethical Jewellery

Summit. Member of RJC

standards consultative panel

Director of Estelle Levin Ltd.

Member of RJC Chain of

Custody Standard and Mining

Supplement Consultative

Panels

madison

dialoguepartiCipant

aCademia

private

seCtor

Civil

soCiety

partiCipating expertS and their Stakeholder Spread


20/58


Contact with Non-brand Eperts

T t p t tg t tt

pt t p tg pp tvt p t

j t. T t, bg v

t: t pt t t qt

tv b tp. i t

tv, p t t t

vt pt t t.

ept tt v t t

2010. ag t, t p pt-

pt vv t m dg gt.

T m dg -t ttv

tb t pt t -

t g g p, v t gp t kg t g bt pt,

tb vpt, v

pb g, t

. ev ptpt, ptpt

t m dg. T t gt

pt tv t v

tg ptg t

vt p b: gv

gt, vt, kp, -

t t. T tb bv

t tk p t ptpt.

Research in Brands Boutiques

T t t p-f ,

t t t pt vt t b t

l Gv t t pt

p ft -t. i ttpt t btt

t t g p t

t t btq t t v, t

qt t g p t b

t t B b. T

l t b25 t 26, 2010, t Pgt, Gv

J 22, 2010, t l

btq t t t.

T t l btq t-

tg k pg pp b

, t p g

p t gt p.

P qt ptg t t t

g t t, t pt -

p B b t b

t g t t t j.

T p tg t tv tt kg t p-

b g v.

T t Gv btq t t

pp. T btq tt k

v qt bt t g t b

t tt tg bk

tb .

Limitations

lk tg, t tt,

t -ptpt b t t .atg -ptpt b t

p pp t t , t b

p tt t k b bt

ptpt. T t j tt t

t tg pb b pt

b tt pt pt p.26

assessment Categories

Inactive

Partially active

Active


Very active

explanation

No evidence of policies or programmes on environmental, social,and ethical issues within the organisation or value chain

Some evidence of either policies or programmes on either

environmental, social, or ethical issues within the organisation or

value chain

Evidence of policies and programmes on some environmental,

social, and ethical issues within the organisation and value chain

Evidence of substantial policies and programmes on many

environmental, social, and ethical issues within the organisation,

value chain and sector

Evidence of leading-edge policies and programmes on a

comprehensive set of environmental, social, and ethical issues

within the organisation, value chain, sector and society

ethiCal performanCe evalUation Criteria


21/58


The Benchmarking Results

T t t bv-t t

b t bk t b, g t

v-t t t tb bv.

T t t b t v

v ggt vt

. o t t j b

t t, t t b g pt

pbt B,

tv, ct gt tv. T t

t b t pt tv

tv, tg tt t gt

tt v t t tgt pt -

pbt pv . T tb b

t g.

i t t t bkg, t pt t-

v t t gg t

t bt pt. w t t

t gt.

Brand

Boucheron

Buccellati

Bulgari

Cartier

Chanel

Chopard

Graff

Harry Winston

Piaget

Van Cleef

Burmese ruBies in ColleCtion?


Unclear

Unclear


No

Yes

Yes


Yes

No

assessment

Active

Inactive

Partially active


Partially active

Partially active

Inactive

Partially active

Partially active

Partially active

SUmmary of the ethiCal performanCeof lUxUry Jewellery BrandS

Responsible gold

mining, Americos

mine, Choc,

Colombia


22/58


l pcc

Overall, the eleven industr epertshad heard little, and had limited directeperience o, responsible businessactivities b the ten brands beingbenchmarked. O the ten brandssurveed, Cartier was mentioned b oureperts as taking the lead on social andenvironmental issues due to its oundingrole in RJC and its partnership with

Goldlakes Eurocantera mine in Honduras.Two brands, Cartier and, although notpart o this stud, Tian & Co, werecomplimented or having taken steps totrace and control their suppl chains andrequiring suppliers to do the same.

w ct vtk t p t t,

t pt g pt bg

ft tg b Jel, cred

J, Bj, o, B t et, rftv

ig, mg c hpt, l B, cb

G h, t t tt, r & ct. cred

J, t, pt t cp o

V cb g t g pt.

o V pb tg t t

t g g pg, g t

tbt, bt g g t

t p t. s, t bJel pt t o V g.

i g t gt, cred J-

gt t g t t

o, b ptg t p at,

Fairtrade Fairmined

Ecological gold

from OroVerde in

its raw alluvial state

pre refining


23/58


c, st a, Bz, Tz K.

a t pg t t b vp

gt, cred J

rftv ig t t p g -

t tt v.

a , t pt t k t

tt pt t b g pt t

t j t pv t b

t pt uvg et e. T

t v b gp g t t tg-

: gv gt, vt,kp, t t.

Governance and Management

T t v t gv -

gt t t tt g pt:

u tbt

u t g

u t t t pppt

ptt v p

Traceabilit

Tbt, b t kt, t

t bt t t pt g t pp

bk t t . it t t tp-

, vv t t t

t pb. t, tpt t

pb t bt tb pt

bt t b t t jt t pt t

t g. Tbt k b t b

b t f pt t pp p-

v b gt. Tp

tt tbt t b p-

g t kt bt t gt

t tt. o t v pt, gt

p tbt g pt.

i gt rJc p t t t b t -

-t tt pt t rJc t-

t t d k at, tbt t

t t ptt t g

gv gt. T d k at

bg us t p t t t st

eg c (sec) t g

t t tg p. 27

Ethical Sourcing

et g pg p t-

p t tt t t

gt gt, , vt -

t t tg t pp . ept g

tt gt p t t b t-

, t j t t

t p t t t btg

t, , t g, pg, g

g gt p t,

tg. et g - t t g gv-

gt pt.

o pt p tt bt pt q

kg t pp t g t -

g, t t p pg v t

g tvt pp.

Control Mechanisms

s pt ggt t pt p-

tg t t gt t

t g gt. T bg

b t t tt p vg

p vg t t.

pt t t tg k

gv gt pt. o pt

t ct t t dB

T & c t v pt p

t. T z t t t p

t t t, t

j bt t v

g g pt.

Worst Practice

rp v t t tpt. hv, t t pt.

t, pt g t b tt

gt t . ig t t

tg t pt. it t

g:

u g tt t g t pb

t k g t t

ttt,

u g t t ,

u g b ttv t kg tt

g t b t.


24/58


T t t t t

tt vt p.

it p gv gt

t t v ) p t pt t t -g b) t t t g

p.

w t t pt, pt

g t p tt tk vtg

t k ttt tt

t gt pt pt gvt

tt t bt t t .

G b k t p k t

p t gt t t p

t tv g t. ep pj-

t t g tg bgpt t b Vt o, i,

g pt i ptt .

Environment

T t pvt p t pt t v-

t bt pt tt p

t p t gt p-

b vt pt tgt t pp

. s pt p, tg

pb tt pb ,

t t t p pb

vt pt. s pt -pt t g:

u ttg pgv tgt t pt t

vt ;

u g tt t v t b

ptt g v-

t v;

u g t pppt t tt t

b t -

t g p;

u g pb t gt

;

u g t pb , pb, t

v t tgt.

o pt t tt g p-

t vt gt pt pt

t ggt g g

. hv,

t pt t t t, at ct, s

VP Gb eggt t PacT, tt -

g g t b t g -

g, t g bg t

t pt pb g. PacT

tt nGo tt tgt pt t, gg tv gv t,

tg kt t vp-

t.28a t kt v

g v, t tb t

g, b p b t.

atg g btt t t g,

t k t f t g g pt gg pp, t ttt

gt t .29

rp t pt t t pt

tt. T t pv, , t p-

b g t g p

tv tg p t

kg, g, g vg t

vt t t t

. o pt ggt tt asm, pt t

, b vt g.

Workplace

wkp bt pt t t tg

tt gt k -

pt t t. T itt lb

ogt (ilo) vt t un u-

v dt h rgt

t bt pt.

opt t t p

t t pppt g. Bt t

q g gt g tg,

pppt vtt pttv qp-

t. o pt tt bt tk p kp, t t

btt, kg t

t t t t wt v.

Kouroussa,

Guinea-Conakry,

woman washing

gold ore


25/58


T t t

, , t tg -

t pt t -

g, t vpt

k, pt .

Gg V pt ct t t

tg t tg t t

tt rJc t t tv t t -

ptv vpt.

w t t t pt, t pt

pt. T vg t t pt

v b g pt.

Communit

pt ggt tt p b gt

vpt. T pt t t t t -b tp t tt

t t t-b t. wtt

tt t t ptp, t b pb t

b t t tbt .

sv k t t b

tp tt t g p tt

pt jt t t:

u g tt g bg

tt bt bg pt t t

, p, t -

t,u pt g pp gt,

u vpt tt t t t -

t,

u g tbt v g

pt,

u g t vpt pt

g t v tt tt v t b t

t t.

o pt t tt t tgb t

pt pt tg pp

t gg t pt

b lo.

a pt t pt g t

t gg t t g

pt. w t t pt

t, t tg t t t t

t. T pt tt t pk bt t gt tt t-

t ft.

Customer

T p pt tt tp-

k t bt pt g t t.

sv gv t:

u t,

u t t t t t t pt p-

tt b t g,

u t pt t pt tt v p t t t pt t t

pv v,

u tt , t pb t -

t t k t bg pb.

T pt ggt tt tp t

b p t t ktg , p-

t t pt t t ttg.

w t t pt t t , bt

pt b t t t p-

tt. Bt pt tg

t t p t qt bt pb

g t j t.

ig g t p t t

t t pt. ept t t

t kg t t qt bt t

g gt t t pt t

pt. o pt tt t g b

g ttt t t k t

ptb. egg pb

pt b pg t pv v

t v t t b , t

kgg tbtg t v gt

tgt t v , pt-

b. T ggt t g t tpk b bt t ptg b tg

tt pvg t t v pt

t .. t .

Responsible

artisanal

gold mine,

Cuatro Horas,

Arequipa, Peru


26/58


B ct t t tv t t

b tg t pp . B

p tg t ppt irma,

ct vtv ptp t Gk t

g tt b, t k ptv

pt bg pp pt. ept

t t t tt bt b kg

gg t pp , t ct, pt,

gg b-b g t t t.

ittg, t t b t, b

bgg t g pt p, , B-, ct, Pgt V c & ap,

gt ndG. T p tt b gp

pb t p t b t

vt nGo ( ww), t -

gg t b. T tt t

v p pt pbt

pt p gt t

. hv, t -k b

kg t t , tg tt z

p tt t t t.

General lack o transparenc

T b t t pv t

t tt g k tp.

T qt bg k t t p

t t. i p gg

t tt, t v p-p-

p t t q . T

t pg t b pb -

pv ptg t pt pbt.

B bt p -

t, t t tt t b

p pt t, v-

t t. B tpt bt

t ppt KPcs t rJc bp,

bt p b t pt uvg et-

e, bt ttv q tgtg

t jt k tp.

Not sstematicall managed

T p f vt bt t p

v pb t pt tt

vt t t -

pv tgt t t b.

T p-f tt b p t pbt t t p-

t t p f.

ass

To assess the ethical perormance o theten luur jeweller brands, brand data wascompared with the leading practice datarom eperts to determine the challengesand opportunities or the sector.

T t t :

u vg v pt pbt

ggt v

u g k tp

u t tt g

u p tbt

u p vpt

u kg t t pptt

u t ttt t tp

Varing levels o engagement and drivers

a gt t t b b rJc, t

jt t j b t t

pt pbt v

tt t k t. hv, tt t tt vt p-

p t pb b t j

t. t b Bt G d,

2010 t b bt t t

t t vt -

, t , t t tg tt

tt pb. s t t t t t

b v tt t pb

b pt. T b c cp

vt ,

p tg t rJc bp, bt ,

bt t t t t -

ttg t ptg rJc t.

s t h wt Bg

b . Bt p ft

vt b bt b t

pp t p t ptt g-

t pp t k .

Pgt V c & ap v t -

t bt t pp t pt pbt,

tg pt t rt Gp, p t

gp v vb pb. wtt btt t-

p, t t t g p tg

t t b tgt p. Jhg, v, t t kg ptv

vt .


27/58


i gt t qt t -

pt tt b -2011 t

t bp t rJc, tt ttv bg btt

gt vt ,

t t t. w p p-

b , t t

tt b b tg ptv pt

t g. T tt b

t pt uvg et e.

No ocus on traceabilit

n t b t tv tt-

t tbt, t t t

t b t pt.

i k ttt g t

t t gt bt t

t , t pp

g b b tb? i

t t gt, t pp-

tt t gg vt

t g t b pb.

hv, tg ttv t tb-

t, g KPcs rJc.

T g p gg

t t t gt

t t, k t,

b B. i t, tt

vp g b t g-

gp g b , t t-

bt b ptt t b ptv pt

g j t .

No ocus on social development

itv t t pt g

t b t tt ptv pt

vpt t k pp-tt. G ttt t bt

pt t t g, bt p

ttv ptg vpt tg

g . o ct, tg t ptp

t et, bt ptv tbt t

vpt. n t b t tt t pt t pb pt

pbt p, t t

vpt tvt t pb t.

m ct vt gtv

, t t b t pt

t j t t bt t t

t t, t g-

g t t t bt t t t

t t. i v, t t

g t t. ct

g t t tg t

. it, t pt, t pt - t g t, pt

t ft , t b bt. a

, tvt k g t

tt tgt tp p

tt bt t t

g t, t t.

Seeking saet not opportunit

m b pg rJc t pv

k t t ppt t ,

t vt tt pt

pbt. T rJc pt g

t g pt g t -

gg k t t tg pptt. ng

t pvt b g t

tbt t tbt t b tt

t ft g pt, t jt t

g p. a Ptk s t,

rJc t p

pt pp. m ptt, t pv

btt v p tbt t

p p tt, t t pp-

tt t b tbtg t vpt.

Limited attention to relationships

a b ptptg ttv rJc

ndG, t pp tt t kg t

k tgt t g. hv, tt

p. nt rJc t Kb

P tt q p t k

t p g t gt. T t

ttv t ppt t bg tp,

vt t pv t pt g

, tgt t v . T pt

p t tbt t b -

tp t v , t -vtv pp t g t,

b vt tb t.

Women washing

gold ore,

Kangaba, Mali


28/58


For brands that take the lead on socialand environmental issues, the can adopta new mindset that inspires corporateand business strateg. Rather than a riskmanagement approach, which interpretscorporate responsibilit as a restrictivebusiness activit, b considering thebroader interests o societ, brandscan challenge eisting perceptionsabout their businesses, opening upprospects and business approaches thatpreviousl did not eist. The changingperceptions o what responsibleenterprise entails also mean that withouta ocus on opportunities, brands thatdo not take the lead on social and

environmental issues could be perceivedas irresponsible, potentiall acting tothe detriment o commercial interest.The recommendations below will oersome guidance in acilitating a transitionrom a risk management to opportunitiesapproach or luur jeweller brands.

General Corporate Responsibilit Issues

Better Implementation o

Corporate ResponsibilitT tt t t b pt

pbt t t j t

pt, t t pv tgt.

T pp vt

pv tgt , b t

v tg t tv tp csr

t t bt. T t B 1.

Better Transparenc

Tp k t .

ct t tp b tkg,

tp t b gg.Tk t, nk, pb t

t pp t.30Tp tt

tt tp tg t pt-

t. it v g tt ptt,

b t bt t t t

g t b. w tt

t bg tt, t gv-

tt ft t tt t g,t g-t pt qtb. a ,

tp tt p pt

t t tt t v b-

t t tk .

Btt tp b v .

aptg pppt ptg k

t Gb rptg ittv g ttg

pt. T iso 26000 t

t t p b g

pt pbt t Gri st

sppt mg mt pv g-

p .31

B pv tp, t t vt

. B g v t v t -

t bt t pt. s itt -

t vtb, wkk tt, b

g Pr tt g v vt

k bg p t g g.

U

ececc

u ut v & gt

vu a t pt

u d v ggt

u c k tk

u Pt

u at pbt

u st tgt & pvt

u ct vt vt

u et g ()tv

u T p t t k pb

tt

u mt, pt

u evt, v, pt

s B d (), Healing

Capitalism, G Pbg, tg 2012

BOx 1. TWELVE STEPS TO INTEGRATECSR IN ORGANISATIONS


29/58


a, t t t, t pt t

t b t g g

t, bt t tv, g t p

t pt gt b-bk tt bg vp t pt. T

ptt tp b

b k t t pp bt t

tt t ttt g t

tp tt t b t t pp .

s p Ptg v

vp vtv tp t. P-

tg vp t tpt c,

p t pt t pt tgt

t pp .32s tp pv t t t t bk

b tt.

Specic Areas o Risk Management

a pt g tt t pb g

gt p t k t -

ttg pb b pt. T g

t t tt b

tk t tt t tt t vg

pt pbt t t, t pt-

pb g.

Seek Traceabilit o Gemstonesand Precious Metals to Mines

B tt t k t t t-

t t pb. wtt k-

g t g, t b t t

t t . B

t b kg t t tbt g-

t p t. T ggt t

pt t pt t-tk

ttv tbt. B p

b kg t ptpt t vpt

ttv.

atg rJc t vpg vt

c ct tt, bb t k pt-t bt t-

bt, t t gv

tt t t pt t pt t-

tk ttv. a b T

rpb J c, b -

g rJc t pg t .

hv, t ttv tt t t t

t. o p t Jt

t, t pt

qt b tt gt pp t-

p, vt bt pt

t, ppt t j-t ttv. T b b g t

t bt g g,

t t t gt g ttg t

pt v . t,

tg t tb, t t

t t v gt tt -tbt t t pt, tg k

t t g t t.33a t J-t t k t ppt ttv

vpg t, b t t

t bt t pt vp-

t pjt. T t pptt

, J ct, p t

t pt t-pt ttv.34

B ppt gt tt

t d k at, bg us t -

p t t t st eg

c (sec) t g tt tg p.

Contetualise the Statementwe support the Kimberle Process

B tptg tt t ppt t Kb

P t g . T q

b t p t t

ptptg t Kb P. B ttg

ppt t Kb P, b

t ttg tt t b t . B t

tt tt ttt t pv gt

tp. T t g t t-

ppt t.

Encourage the Strengtheningo the Kimberle Process

B tt gt tt t t

t g b tgtg t

p tt KPcs. T t, b

k tt t t c KPcs t

t g t t p

tg g:

u pg t t ft t

gt b;u g pt tt KPcs;

u g tb -

pt t-pt tg;

u tbg jt t t vt-

g t KPcs;

u pvg tp, pt g t

ptptg t pt;

u pvg t ttt pbt ptpt-

g t t b ptg;

u tg KPcs t t p

g; t vp-

t ttt t t tt

b t;u g t t t vt

t t KPcs.35


30/58


Go Beond KPCS

w KPcs q t, t tt

pt t pt t, t vt Zb-

b k g t ttv

t t. T t tt b t

t ppt p

tt tt t g pt.

T t-t t b t k t

pp tt tbt t t-

. T tt g, v, b t vp

b pt t-pt -

tbt bv.

Third-part Assurance orthe Sstem o Warranties

a t rJc c ct tt t b

vt t b, t st wt

g t t ft tg

t pp t b tgt. a t

p-f , t t t g

k ft p

t tt t t -gt

t t t t .

B p t b tg t

wdc t t pt

sw.

The Responsible Jeweller CouncilB g t pg t

rJc tt t c Pt g b -

t g p. B p

gg rJc t pt t g t

c Pt gg:

u ptg tttv tt

t vt t t

bt ;

u tbg t t

t g pt;

u pbtg vt ttt

t;u tbg t g ft

z;

u g vg tg pt

p;

u pbtg b tg p g

p b;

u ptg t ut nt dt

ig rgt pp. w

t t pp t t bt

g pp t tt, t

tt p t pt g

gt b b vg tt;36

u ptg t pt tbt.

B p b gg rJc t:

u tbt pt bp t.

u pt gt tt tt t-bt qt t vt t-tt .

i rJc g t tt tt t b

b p tt t p-

t gv t-tk t, t

b p t t pp tt t

q t t b t t b pb-

t t b t pt.

u ppt t d k at.

u b t t gv tt t

p tp ptt

v t gp, gt tt

pt - , rJc

b t vt t p-ttv. T bt t ttv p

gv tt tt pt -

t tt t g, t jt t t.

u p t t t t t c P-

t. a tt t, rJc

KPcs g Zbb

t t pp , pp t t b

t t t gt t.37

u pbt t g tt -

b. rJc ttv tg t tb

pb b pt t j-

t t ttv g .

i rJc b tt bgg pp t bb t rJc t b t t,

t pbt b

bt b kt tv -

pb t t, t tt t

t b . egg b

g t t ptt, bt -

ttv t b t jt b-t-

b t tt tv t-tt .

a , b tt k t

tt pt pb b t-

t p p t

tt p t pt

rJc bp. T t pvtrJc qg t b, bt t

t t tt,

t v t bv.

Participate in the Initiative orResponsible Mining Assurance

w irma t t p vpg t t-

, t t pt t-pt t-tk-

ttv ppt b v t tt

vt, gt t

g pt. B t ttv tgt p

g pt pp t p t

rJc tt, t ttv -


31/58


tv t t -t-g pt.

ut t tt t tt pt, irma

pt btt t v-

t p p p tt pt t j pp . T tg

p t t tv,

v, t t v agG at

tv vt G.

Become a Signator o theNo Dirt Gold Campaign

B bg ndG gt, b -

g pb g g pt tt

pt gt t vt. B

pptg t pg, b ttg

t g gt, t, pvg t

ptt g. a t ndG pg k-g t irma tg t pt t pt

tt t g t, b

g ndG G r pt t t-

t t, vg gt tbt t t

g t. a rJc tt pt

v t G r, b tt

p b gg b t t .

Seek and Create Opportunities toUse Materials to Sociall Innovate

T j Pt c bg, t t j t, v

tt j v pt t t

gt bt. Bb, bg

t t 1893 t t h -

bg t:

The sole aim o this production was to pro-

vide work or hundreds o apprentices.38

i v gg gb qt t

gt pt v, vpt

t t bt tt b

-pppt Bb ttpb b .

Support the Diamond Development Initiative

T i s bt tt v-

pt ptt.

Eorts at ethical sourcing are very impor-

tant, but they can be counterproductive. For

example some jewellers opt or Canadian

diamonds because these are demonstrably

confict-ree. This is a short-term answer to

a long-term problem and is not a solution. Itbasically demonizes Arican diamonds and

makes it harder or those at the bottom end

o the pipeline to make a living. Aricas 1.3

million artisanal diamond diggers produce

about 15% o the worlds gem diamonds andearn, on average, about a dollar a day. The

RJC standards are a step in the right direc-

tion, but they dont deal with producers at

this level. The Diamond Development Initia-

tive (DDI) is working at this level, and is get-

ting industry support, but meaningul change

will take time. DDI needs more support.39

Bu Fairtrade Fairmined Gold

t g

b 2011. t g -

t gt p tt t k

t vpt g g -g. sk t b g t t

g pt b pp t

t g. dt t t

t t t g t k tk-

, g t, vt, , bt

. d t t ptt q-

t bt t ptg g g

t t t t, bt

t ttg k t-

g k nGo jt.

Responsibleartisanal goldmine, SantaFilomena,Ayacucho, Peru


32/58


Look or Partnerships to AddressHuman Rights Abuses

Ptp t gt b

tt b tt t b

tt t pbt. o p

G. Ggt w rtt

tt tt G b v v p

t qt t hg h b pt

B. a G t gt t gt

gt , pp b

G t t t t p-

ppt pt . hv, agt 16,

2006, G B m Pt

(BmP) g t tt g pp

g t pt b, g

pt gt g p, T nt

G (TnG), t v gt t pt tgt v.40 s pt t

vtgt b t G gvt

t g t g, tv G

bg pv t pt t t vg.41

B kg t g-g b G-

p t BmP t gv bk t gt

tv G, ttg b

t t g b g

g gt. s, t G

tt g t vb t t g, tb gvt g ,

t vb tt v bt

t ppt b .

Look or Beneciation Opportunities

Bt b t ppt v

v t ptt, t

t t, t bt t.

a p t t t nb

b d cpt, d

Tg cp (dTc) gt , t

90% t nb t g-t t .42

s pptt t gt

t g v pt t -

kt. a t gb ttv -

g gt, t 75% t 90% gt g t

g vpg t, t t

p b t gg, pt t pt

t bt.

o pjt rb , b

t t vg Tz p

d s, t Tz pt. at

p t Tz w m a-

t k Tawoma. it t v

pjt t t t g g-

t gt, tt, pp, g

t t. it v tpt t t vt, t t g

gt. wt v 350 b, t g t -

t pvt. it kg ppt t vp

p t, v

t t pt, ktg

t, t t pt.43Bkg t t t kg t p pjt

Tawoma pv vpt p-

ptt t.

Organisational Qualities

Promote a Progressive Corporate CultureT Zbb ptpt KPcs

v k t t j

t. i t vt tt KPcs t vv,

t b t t. s t

pt vt KPcs tt b

t b ptb t q bt

t btt t pt.

wt t v ftg

vt , b t

t g t g t t -

gt. B kg t t t v pt t v t t, vt

g, b tt tt t

pgv tg p tt ft t

. T t t t, b

k t g p qt

t g:

atv: pg t b gt t-

b vpt tt vv b.

ct: g bt t ptv gtv

pt t p b tvt,

pt t, bgtpt bt t .

Greenland ruby


33/58


s-: kg p pbt tt b

t pb.

Ttv: kg tp pptt ttpt bt t pg.

ctv: g t t tt pt

tv t-k vt pp

iqg: kg g pptt b vt-

g t t t pt v t t

vpt , pt

t, bg t

-vt.46

s t t p tv b-

.

Improve Sales Sta Integrit

T l ittt v t t tt

t t tt 32% f-

t t us t t t

ttt t .

apt t t t b t tg

tg t pv v, t g

ttt t t t t

vt k t t pt

gt. a b v -

bt tp, pp

t btt t t pt bbg b t t t t pt. T p

t l ittt v tt

61% t us tk tt bg

g g pb pg, 47%

g v t b pt-

t t v jt t pt tt

g g t pt.45 i gt

t gg v, b t -

t vb vt pg

pt ptv ttt t t b.

a t, pp t gt

t pt t gg t -kt b b t t t t v

- t gg t v.

Embod Jeweller Smbolismin Business Practice

T j t b

t v t b b. a

j t t t pt b

v, t v t j t

t b pt v pt b

pt. i m 2010 BBc r tv, G

h, Vtg P sttg it-t mgt t l B s

t g tk b

ttg, ggt tt t j g

t k t tg, t b

t tt gt gt. w ggt tt p

pv ppt vpg t tv p-

t t t, t pt t-

t, tt tt t v t

b t t t kp.46a , b k tv, t vg

p t pt ? o p

tt t pt B-b j J

h. T t ttt v t

v pp.47

Promote a Compassionate Business

CultureLook or Reparation OpportunitiesT tt t t pp

t s l g t g

tt g. T v t pp

v b v g g t

ut nt rg ag (unhcr), t

k t k t t vt.48

iptv t t t t vt,

b tt t g t

pp tt t pt q

t , tb k t

t t.49 B ptg t gt tt ppt t vt, b tt t p tg p-

t. o gt t Gb at

t (Ga) b t-b

t tt pt t t ttg

pg p pt

t K dtt.50

Use More Responsible Practices toInspire New Approaches to Business

Rethink Authenticit

Gt qt ttt k

g- j, t j b

v t t k t k bt tbt

ttt. nt tbt gt

b tgt bt t gt gt

q, t, tintegrity o the

jewellery piece itsel.

Rethink Design and Meaning

rpb j t ptt t p

j g. r t gtv

ggt tt bg t p

t t.51

a b vt ,


34/58


t t pptt b t g j

p tt t pb g pt

t t bt g.

i b t t t t pb

pt t pt t t g, g p

pv t b b t g

k g. a b t

t b ppt t . i t

ct, p b tp t tt

pt t gvt tg g

t g t et h.

T v g t j t t pt-

t t b t t t kt t

t pptt b t ft t g

tp b t p t p.

t bt gt pbt, t

t ptt t t gt t

pv j b g. T

ft ww dp l rpt 2007.

50 years hence, what a luxury rm does to-

day will be part o its heritage, and another

company that is created today will also

have a heritage. A companys heritage rom

the 19th or 20th centuries will not stay the

same, but will be interpreted on the basis

o contemporary values and the companys

activities during the 21stcentury. Luxury

brands need to see heritage as an evolving

phenomenon, and work at contemporary

heritage creation, by shaping the uture

proactively.52

Rethink Cratsmanship

T t t bv pt tt tp

p. ig g p t qp-

t t g v

pk k t vk t pt t-

t . hv, t pt qt

g tpp tt t pt

t b t bjt k t. e-

gg g t pt g t

t g t t g p

t t g, bt p t -

pt g tpp, pt-t g t t vt tp.

Decommoditise Jeweller

a tt q t t

t t t gt qt tt t t

gt t t. w t qt -

pt gt ptt pt t v,

t tp g. p,

t f tg t t

t 19t t, bt tt t tt Q

Vt j v v.

a k tt t tt t

qttv tt, tg

t v t tt p t qt, t

vt. o t v -

t t pt g tp.

p, t kg f 3-t

t t g p t

t t t p t ttg

t ggt tt. s -

qt t t t g p,

t, g vt t. hv, t

bt t p tt b t g

tp, t t t gt t p t b g, t p

Future design inspiration?

Start Creating a New Heritage

B t t j

t t. cpt pbt t

jt bt pt bv. B ftg t

b k t j t t

gt, j g tt t

v b tt k t tgt pbpt pt vvg tg. B t


35/58


b tt b t t tv g,

g v v b t t

gt qt.

at t q t b t

t qt gt t t t

gg with t gt, tv ttg

t b t pt t t t p-

qt t.

Rethink Suppl Chains

wkg t pg

ptt t t t p-

b g. hv, t b v t

bg p t t t pg

k t pt t gg b

. b tt v t k bgp, t pptt t gg b

t g b tg t t g

pg t b tt t v t

bg p. s ttg b

t t p gt, tgt-

tp, btt t v

t pp .53

Set Long-term Objectives

st g-t bjtv tt g t p

t btt pt. dg p

t p pg tt tpb ptg pb t b gg bt

vg t g. lg-t bjtv

t bg t bt t p t

b pt. sg 100% t

g t 10 b

bjtv.

t, ttg g k pt g

b pbt gt pt -

t lt 2007 v, T Gb

stp cg.54T pbt t -pt pbt tgt v t t t

t pvt t t p- g, ftg t

t t t p,

t t pt t.

Align with New Initiatives

sppt ttv t t tt b

t pp t vp p-

p pt. arm t p

b b ppt asm -

t. at ttv t t-

g tg J at. B

p b pptg t pjt t pt

p, bg t tgt ttg p.55

Use More Responsible Practices to In-spire New Approaches or the Industr

Rethink ValueT t t vg gt b

t c: t, t, t. T v

gt b t pp tt t

t. i t , t pt

t rppt d rpt.

a p t t pt t

v kt, p k t t pt

pt t tgg t tt tt

gt v. T pp pt t

g v t v. a

tt q t t tt

t gt vt

b p, t v, t .

hv, t v t tt t

tt bt t,

gt qt , t t pg t-

t t pb pt t

t t. B g t c, ,

t t pg t, gt b

g vt .

a 5 t f vb t

1 t, t 5 g

b vb t 1 . T

t t t gt b

bt t b.

w t b t, t tt t

b tgt t t t pg

. T vtg t pp tt

t b g- g

pvg tt -tbt pptt.

B p b vpg

t t bt pg tt

tt b vt .

Visionar Re-distribution

T g ttg t v t -

tgb b t b pppt pp-

b bjt t kt . hv-

, t bjtv b v tt k t

bt t, t t t v t

vg t g b .

t, ptg t p

p q t b vt

t vpt pjt, g

tg KPcs, t t t v -

t t t t ptt bg vb.


36/58


Peter Karl Faberg, renown or the equi-site Faberg eggs, once said,

I have little interest in an expensiveobject i its price is only in the abun-dance o diamonds and pearls.56

His words have as much meaning toda asthe did when he was alive.

Tg t t t tp, t j-

t tg t t t bjt qt t. e-

, t, b tt tg

g tvt.

hv, t pp vvg -

gg: tt g b jt t

g t bjt ft p

. a pp b

t t b t j, t t t

t b v t ,

ft z pv t.

l j b pt t -f t j t t t p, p-

tg ptt. yt t t j

b t pt, t t pt

ct B, t pp tt t v

b t v ttg pb

b pt, pt g t p-

b g. a p tbt tt

b t tv pb t

t k t gt p t-

. it t p tt

t k t pt pbt,

tp, qt.

i t t t g pt pt

pbt tt q pvt, t tt

j b v v t v

t pt pbt . mt v gt

t tg k gt p

tt t vg pt pbt t

t pptt. wt pp pt

t - g tt pt t

j pp , t p b tk t vt.

it qtb t t t g-

tgt pt pbt pt

t ttg. cpt pbt jt tt, t

bt pt t p. t t

pv g t tt pt

b pp , b p

pg t t t p g

ttpt t bk t pvt .

T t , b t b t p-

t pbt t tt ppttb t v k gt pp-

tv t tt k t tbt tg t

. T pt tt gt p-

t pbt p gt qt,

p pp t b k

t pptt t t t tbt

t tb vpt. ag t t pt

tv t pt, j b

b t g t p

uptg t et.

Ccus


37/58


The results rom the research or eachbrand are detailed below in alphabeticalorder according to brand name.

Boucheron

B b t t t

tt j t t j t b t t P V P.57

cbtg t 150t v 2008, B

pt t t ptg t

j t. it v 50 btq -

db 2010. B pt

t G Gp, b pb t

Pt-Ptp-rt (PPr).58 PPr, t,

jt- b t at Gp,

40% .59

cpt pbt t B tgt

t t b p t pt p. T

PPr bt :

T Gp- csr t t 2007

gt b g t cpt

s rpbt t, t t

PPr cpt t w dgt

rgt t, t t . T csr dt

pt t t t Gp c ceo

pt t etv ctt. it

tk t g t Gp pt

pbt p, tg t sb t

pt t k ttg pt, g -

p t t t g bgt, tptg

ppg t Gp t bgt tt

b t, ttg p Gp- pj-

t. T csr dptt k t Gp

h r p-t csr .

e t v sb h csr

stb dvpt pb pt-

g t Gp csr p t sb,

tgtg p t p -

tt t t pt , t

v k ttg pt. i 2009, 21 p

kg t csr t Gp

v sb, t t t gt pp

p t PPr Gp v. ct sb

v csr ctt p p-

ttv t p ptt

tt t t csr

stb dvpt

dptt. PPr t

sb v

t p t j t-

k gb tb-

t t t k

v-

t ptg.60

wt t gt

tt, tt

t m. Bk

ckk, G t

csr, t ptpt t t.

T PPr bt t pv eiris -

t tt t pt p p vg

t t t pb b

pt, t vg v qt. T -

t vt, bb p-

t, t, gt, pp t,tk ggt, q pptt, t

t, t t. hv,

t t pb t t t p-

t t t b v t

t t B bt.61

T bt t B p-

tp pjt: t ptp t cq s.

T t bt t t o dp

t, t pv pv

t t t kg t.62

ot , , t tt B kg vt . it

pp t jt ptp bt ttg. T

ft V v w t tt

b k t , bt t-

t tg t t, ppt

b v t t.

T pt B vv-

t g g . T t

gt t ndG G r. o pt

k tt B pp arm bt

t g. J hg p tt

tg B rJc bp t

t t, [t tk] tp t b

tg t t.

a: t B

Bc


38/58


cg t pt p n dt G

pt m 2010 ggt tt

B pt t pp

t pt t G r t tp gg.63

B ptpt t ittv

rpb mg a (irma) t p

t g b t j

2009 btg t ttv.64 n t b

ptpt, tg B p

pt. B tt t irma,

vpg pt t-tk

t pt tt pb g

pt, ggt ttg pp t

pb b.

T ft b -t g ttg

t t pt v b t

pt t t G Gp,

B b, q t gb

tbt t t kg-

t, sa 8000, b 2015.65

a b rJc, B b q

t t t rJc t tt,

p t B 2.66 a, b

bg gt ndG, B t

t t pb g g t

q pp t:

u bt t , p, t

(Pic) t t;

u t t t ;

T t l btq v tt

B b bg bt b tt

bgt p t t eu bg. Gt

b g p qt bt t

t t pt. i t t -

g, ft bt p

gt t t t. T tt

t ptt k -g , ttg tt B v

t t gt vv tt

a t t pb, t b

t t t ptt .

B pt tt p bt t

tt t t KPcs p .

T t tt B v-

tvt tv t t pt

pbt t t vvt b

ttv. it bp t irma ggt

p ft t pt t v-

t . hv, t ndG pt t t l btq v tt t

pp t btt tgt t p

ptt v. itt pp

t pb j t j b

t t G Gp, Bttg Vt

G J, t ndG gt, tt b btt ppt t

pt tt. at j bk t

k t t g B

t pt pptt tg

t vvt pt pbt ttv.

a t pt pbt t

t g gp v, B bt t b -

pt t tp b t.67 etg

t t t b v b

B t p.

Buccellati

Bt, t t b -

pt b m, t -

qt tp j v g,

t tv tt gvg t

t tb t t j t.68 B-

t pt t t ptg

j, btg tt tg bk v

200 .69 T v 16 btq t

v.70

T t b t t B-

t pp t pt pbt. a g t

t j pbt st,

BOx 2. ExAMPLES OF RJCCRITERIA FOR CERTIFICATION

u apt pb p tt

b gt ppt

vt t rJc c Pt;

u Pbt bb, pt

g;

u Pv p t t Kb P-

g t ft ;

u e pt tgt;u t ilo t k

gt, g b;

u rpt t un dt h

rgt;

u ipt vt gt

t;

u ep t pppt t

pt t z ;

u ep t pppt t -

pt t t g, g p-

t, t t gt;

u Pt pb b pt

g b pt, tt t bt t f


39/58


ggt Bt ptpt t stbt J t Jg tt

t gb vt gt, t w w

.71 T ft ptp pp t

pt pbt, bt t t pb -

t vb, t t pp t b t.

ept k tg bt t g pt

t b Bt t pt ttv t

btt t vt p. m.

s m, t tv tt t t ceo, m.

G Bt, tt Bt t

b t ptpt t t.

T tgt t Bt pt tpt t pt pbt t

t l btq. w k t

b t t B, t t

b t tt. T

t g tt, t

gt t tt t t t t

, bt i k . t q v

tt g t tt bt t t

t tt t gt g.

i t v t,

vt t t g, t

tt, t ft-g, t tbt t gtg .

w k t t pv,

t , t pp atp

k t ft- . T

tt t b -

t t t vt p .

a , t pp tt Bt tv

pt pbt .

Bulgari

Bg j t b g pt- g, b t vtv t

ttv g tt t t-

p. it t bt t 125t v

P, t t gt pt Bg j

v b. ag t l g mgz, B-g t t t ptt j k t

.72 it tbt tk v 268 t

tt73 t t t t tg tk t Bg t lVmh.74

T t Bg pp t pb

b pp ft tt t p v-

g t tgtg pt pbt

ttg pp. n t vb

t t t t t

vt . a t, t t p-

b t t pt pbt

g t t p. Bg tt pt pbt m. d dGg,

v, p tt cpt ogt &

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t t g v-

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In selecting a supplier, as in establish-

ing the terms and conditions or making

purchases o goods and services or the

Group, Recipients must endeavour to ob-

tain the greatest competitive advantage or

the Group itsel, selecting the supplier that

is capable o supplying goods and services

o the quality required under the most a-

vourable terms and conditions.81

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taken steps to trace and control their sup-

ply chains and requiring suppliers to do the

same. This includes eorts at ull traceability

to mines that have not been involved in

confict and/or employ best practice con-

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Though environmental protection and the

green attitude are not at the core o the

companys business, we have decided to

take action to reduce our impact on the

environment by ensuring that we use raw

materials that have been extracted and

processed according to the strictest stan-dards and by implementing strong company

ethics.125

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BOx 3. THE RICHEMONTAPPROACH TO CORPORATE

SOCIAL RESPONSIBILITy


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