Unlocking The Power Of Organic Social Media
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Transcript of Unlocking The Power Of Organic Social Media
THE WORLD OF SOCIAL MEDIA IN A
LANGUAGE FOR THE REST OF US
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ORGANIC SOCIAL MEDIA
“Unlocking Your Power”
AVITAL EIDENBOM
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PRESENTER:
@avidavital
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What kind of results do you want?
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What kind of results do you want?Quality
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What kind of results do you want?Qualityor Quick
BIGGEST PROBLEM?
OSMNUMBERS DISEASE
WE SUFFER FROM..
BIGGEST PROBLEM?
OSMNUMBERS DISEASE
WE SUFFER FROM..
BIGGEST PROBLEM?
OSMNUMBERS DISEASE
WE SUFFER FROM..
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Diet World
Overwhelmed
Too Many “Programs”
Too Busy
Lack “Trainer’
Lack Support
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Diet World
Overwhelmed
Too Many “Programs”
Too Busy
Lack “Trainer’
Lack Support
Social Media World
Overwhelmed
Too Many “Programs”
Too Busy
Lack “Trainer’
Lack Support
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Diet World
Overwhelmed
Too Many “Programs”
Too Busy
Lack “Trainer’
Lack Support
Social Media World
Overwhelmed
Too Many “Programs”
Too Busy
Lack “Trainer’
Lack Support
SAME PROBLEM!!!
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CREATION OF ORGANIC SOCIAL MEDIA
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
๏ (10 Girls 1 Boy)
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
๏ (10 Girls 1 Boy)
๏ Striking Parallels Between Diet and Social
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
๏ (10 Girls 1 Boy)
๏ Striking Parallels Between Diet and Social
๏ Help People Understand Social Media
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
๏ (10 Girls 1 Boy)
๏ Striking Parallels Between Diet and Social
๏ Help People Understand Social Media
๏ Became Consultant | Partner | Educator
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
๏ (10 Girls 1 Boy)
๏ Striking Parallels Between Diet and Social
๏ Help People Understand Social Media
๏ Became Consultant | Partner | Educator
๏ Accredited Solution Provider | 2012 All Star
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CREATION OF ORGANIC SOCIAL MEDIA
๏ Grew Up in A Family of Eleven Kids
๏ (10 Girls 1 Boy)
๏ Striking Parallels Between Diet and Social
๏ Help People Understand Social Media
๏ Became Consultant | Partner | Educator
๏ Accredited Solution Provider | 2012 All Star
๏ S
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Think About Your Social Media Presence?
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ORGANIC SOCIAL MEDIA:
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ORGANIC SOCIAL MEDIA:
IS SOCIAL MEDIA MARKETING THE RIGHT WAY
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WHAT IS ORGANIC SOCIAL MEDIA?
BEFORE WE CAN UNDERSTAND WHAT ORGANIC
SOCIAL MEDIA IS, FIRST WE NEED TO UNDERSTA
ND
WHAT ORGANIC SOCIAL MEDIA IS NOT.
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WHAT IT IS NOT
BEFORE WE CAN UNDERSTAND WHAT ORGANIC
SOCIAL MEDIA IS, FIRST WE NEED TO UNDERSTA
ND
WHAT ORGANIC SOCIAL MEDIA IS NOT.
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WHAT IT IS NOT
BEFORE WE CAN UNDERSTAND WHAT ORGANIC
SOCIAL MEDIA IS, FIRST WE NEED TO UNDERSTA
ND
WHAT ORGANIC SOCIAL MEDIA IS NOT.
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WHAT IT IS NOT
ORGANIC SOCIAL MEDIA IS NOT (Falling for Fads or Gimmicks) !
·•BUYING LIKES ·•BUYING LISTS ·•CHEATING on GOOGLE ·•IPad Contests (Plastic Surgery)
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FIRST THINGS FIRST
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FIRST THINGS FIRST๏ GET A HEALTHY BODY
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FIRST THINGS FIRST๏ GET A HEALTHY BODY
๏ UNDERSTAND POSITIVE ATTRIBUTES
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FIRST THINGS FIRST๏ GET A HEALTHY BODY
๏ UNDERSTAND POSITIVE ATTRIBUTES
๏ IDENTIFY “PROBLEM AREAS”
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FIRST THINGS FIRST๏ GET A HEALTHY BODY
๏ UNDERSTAND POSITIVE ATTRIBUTES
๏ IDENTIFY “PROBLEM AREAS”
๏ SET REALISTIC GOALS FOR SUCCESS
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FIRST THINGS FIRST๏ GET A HEALTHY BODY
๏ UNDERSTAND POSITIVE ATTRIBUTES
๏ IDENTIFY “PROBLEM AREAS”
๏ SET REALISTIC GOALS FOR SUCCESS
๏ TAKE ACTION NOW to Achieve and Maintain HEALTHY & ACTIVE SOCIAL MEDIA LIFESTYLE!
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ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
๏ HEALTHY ACTIVITY
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
๏ HEALTHY ACTIVITY
๏ QUALITY CONTENT
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ HEALTHY WEBSITE:
๏ BLOG
๏ CONTACT
๏ RESPONSIVE
๏ SOCIAL LINKS
๏ CALL TO ACTION
ORGANIC SOCIAL MEDIA BODY
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๏ HEALTHY WEBSITE:
๏ BLOG
๏ CONTACT
๏ RESPONSIVE
๏ SOCIAL LINKS
๏ CALL TO ACTION
3 Seconds
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ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ “COMA-STATE” WEBSITE:
๏ NO RECENT BLOG ACTIVITY
๏ HARD TO FIND CONTACT
๏ WEB PAGE “TOO BUSY”
๏ LACK SOCIAL LINKS
๏ LACK CALL TO ACTION
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ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
๏ HEALTHY ACTIVITY
๏ QUALITY CONTENT
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SOCIAL MEDIA SIX-PACK:
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๏ GOOGLE+
๏ YOUTUBE
SOCIAL MEDIA SIX-PACK:
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WITH EACH PLATFORM:
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๏ DOES ONE EXIST?
๏ OPTIMIZED?
๏ INTEGRATED?
๏ CALL TO ACTION?
๏ “ELEVATOR PITCH”
๏ LINK TO SITE?
WITH EACH PLATFORM:
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ HEALTHY FACEBOOK HEART:
๏ COVER PHOTO
๏ CALL TO ACTION
๏ LINKS TO PROFILES
๏ BRANDING IMAGE | LOGO
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ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ SOCIAL MEDIA HEART ATTACK:
๏ NO LINKS BACK TO SITE
๏ NO LINKS TO OTHER PLATFORMS
๏ NO OPTIN OR CALL TO ACTION
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ASK YOURSELF?
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ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
๏ HEALTHY ACTIVITY
๏ QUALITY CONTENT
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ACTIVITY & CONTENT
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๏ BLOG
๏ NEWSLETTER
๏ SOCIAL POSTS
๏ 1 POST WEEK
๏ MONTHLY NEWSLETTER
๏ DAILY/WEEKLY
ACTIVITY & CONTENT
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Are You Building Your List?
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SOCIAL MEDIA LEADERS
Melanie Duncan Pat Flynn Derek Halpern
Amy Porterfield
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SOCIAL MEDIA LEADERS
Melanie Duncan Pat Flynn Derek Halpern
Amy Porterfield
Build Your List!!!
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How Do Feed Your List Healthy Content?
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ THREE MEALS A DAY...
๏ EDUCATE
๏ EMPOWER
๏ ENTERTAIN
ORGANIC SOCIAL MEDIA BODY
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Right Way Wrong Way
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ HEALTHY PORTIONS:
๏ RELEVANCE
๏ VALUE
๏ CALL TO ACTION
๏ ATTENTION GRABBING
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ EASIER SAID THAN DONE READERS OF TODAY:
๏ MOBILE
๏ TOO MUCH NOISE
๏ INSTANT (REAL TIME)
๏ HAVE SHORTER ATTENTION
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LESSONS FROM GLAM
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LESSONS FROM GLAM
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LESSONS FROM GLAM
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ HERE IS WHAT YOU CAN DO:
๏ CLEAR COVER IMAGE
๏ NAME OF COMPANY
๏ LOGO
๏ CAPTIVATING HEADLINE
๏ BUBBLES OF CTA
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2-2-2 Rule
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Call-To-Action
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Call-To-Action
Traffic
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Call-To-Action
Traffic
Activity Reports
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Too Long
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Too Long
No Hyperlink
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Too Long
No CTA
No Hyperlink
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ WHAT TO AVOID
๏ LOADED CONTENT
๏ BORING SUBJECT LINE
๏ NO CTA
๏ NEWSLETTER TITLE AS DATE
๏ TOO MANY IMAGES
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ LESSONS FROM GLAM:
๏ CLEAR COVER IMAGE
๏ MAG TITLE
๏ HEADLINES
๏ TIME STAMP
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ EXAMPLES OF ENGAGEMENT:
๏ Q&A
๏ SOLUTIONS
๏ VIDEO TUTORIAL
๏ HUMAN SIDE
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20X
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ TIPS FOR SUCCESS:
๏ BE ENGAGING
๏ SAY THANK YOU
๏ SHOW APPRECIATION
๏ BEING “HUMAN”
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ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
๏ HEALTHY ACTIVITY
๏ QUALITY CONTENT
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ WHAT ARE YOUR GOALS AND CURRENT HEALTH
๏ LOSE A FEW POUNDS
๏ BUILD MORE MUSCLE
๏ TRAIN FOR OLYMPICS
๏ AT RISK OF SOCIAL MEDIA HEART ATTACK?
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ BE REALISTIC
๏ OLYMPIC ATHLETES HAVE COACHES
๏ DO YOU HAVE SUPPORT?
๏ CAN YOU HANDLE SOLO?
๏ DO YOU NEED A PERSONAL TRAINER TO MEET GOALS?
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BASIC OSM WORKOUT
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BASIC OSM WORKOUT
TYPE
WARM UP
CARDIO
MUSCLE
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BASIC OSM WORKOUT
TYPE
WARM UP
CARDIO
MUSCLE
3X Week (Maintenance)
15 min
20-30 min (+ 1x Wk)
15- min
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BASIC OSM WORKOUT
TYPE
WARM UP
CARDIO
MUSCLE
3X Week (Maintenance)
15 min
20-30 min (+ 1x Wk)
15- min
4-5X Week Weight
30 min
1 hr
1-2 hrs
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BASIC OSM WORKOUT
TYPE
WARM UP
CARDIO
MUSCLE
3X Week (Maintenance)
15 min
20-30 min (+ 1x Wk)
15- min
4-5X Week Weight
30 min
1 hr
1-2 hrs
6X Week X-treme
1-2 hrs
2-3 hrs
5-6 hrs
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ Vital Signs
๏ Healthy Blood Pressure
๏ Cholesterol Check (SEO)
๏ Good Cholesterol (Google Analytics)
๏ Bad Cholesterol (Google Analytics)
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ Blood Pressure:
๏ 120/80 = Good
๏ 100% Effort
๏ 20% Promotional
๏ 80% Informational
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ Good Cholesterol (Google Analytics)
๏ Traffic
๏ Sources
๏ New Visitors
๏ Returning Visitors
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ Bad Cholesterol (Google Analytics)
๏ Bounce Rate
๏ Pages / Visit
๏ Visit Duration
๏ Returning Visitors
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ Questions to Ask
๏ What Pages are People Leaving the Most | Spending More Time On?
๏ Bounce Rate on HomePage?
๏ Patterns or Changes
๏ Source of New traffic?
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ Results Vary
๏ Just as two dieters won’t see exactly the same results, so to for your OSM
๏ Different Platforms Perform Better For Businesses | Customers
๏ Doing Everything Right, but Hit Plateau
๏ Healthy Body | Poor Vital Signs
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Covered A LOT of information!
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ORGANIC SOCIAL MEDIA BODY RE-CAP
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ORGANIC SOCIAL MEDIA BODY RE-CAP
๏ HEALTHY BRAIN (WEBSITE)
๏ HEALTHY HEART (SOCIAL PLATFORMS)
๏ HEALTHY BLOOD (ENGAGEMENT)
๏ HEALTHY ACTIVITY
๏ QUALITY CONTENT
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ORGANIC SOCIAL MEDIA NEXT STEPS:
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ORGANIC SOCIAL MEDIA NEXT STEPS:
๏ GET A HEALTHY BODY
๏ DETOX / BOOT CAMP
๏ STEP IT UP
๏ STICK WITH IT | STAY MOTIVATED
๏ GET SUPPORT
ORGANIC SOCIAL MEDIA BODY
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ORGANIC SOCIAL MEDIA BODY
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๏ If You’re a Do-it-Yoursefler
๏ Need a Guide to Optimize | Integrate
๏ Wants Simple Instructions
๏ Easy To Follow Tutorials
๏ Social Media Fitness Gym is right for you
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SOCIAL MEDIA FITNESS GYM
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SOCIAL MEDIA FITNESS GYM
Two Memberships: ·•Boot Camp ·•Social Media Optimization ·•Total Body Fitness ·•Social Media Integration
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SOCIAL MEDIA FITNESS GYM
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SOCIAL MEDIA FITNESS GYM
Boot Camp: ·•WordPress Basics ·•Social Media Six-Pack: ·•Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube
·•Constant Contact Basics ·•Bonuses (Social Media Recipes) ·•Resources ·•Private Facebook Group
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SOCIAL MEDIA FITNESS GYM
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SOCIAL MEDIA FITNESS GYM
Total Body Fitness: ·•Advanced WordPress ·•Advanced Social Media: ·•Facebook, Pinterest, Twitter,
·•Advanced Constant Contact ·•Personal Trainer (One-on-one) ·•Bonuses (Tweet Sheet Guide) ·•Resources ·•Private Facebook Group
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WHY CONSTANT CONTACT?
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WHY CONSTANT CONTACT?
๏ Accredited Solution Provider
๏ 2012 Constant Contact All Star Award Winner
๏ Great Experience as Constant Contact Customer
๏ Bad Experience With Other E-mail Services
๏ Found Constant Contact is the Best Choice
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BOOT CAMP MODULES:
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BOOT CAMP MODULES:
๏ The Basics of Constant Contact:
๏ Understanding and Using WordPress
๏ The Basics of All 6 Social Platforms
๏ Focus on Social Media Optimization
๏ Understanding Your Social Presence
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TOTAL BODY FITNESS MODULES
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TOTAL BODY FITNESS MODULES
๏ Advanced Social Media| WordPress
๏ Advanced Constant Contact
๏ Personal Trainer (Support)
๏ Bonuses (Tweet Sheet) | Guides
๏ Community (Private Facebook Group)
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TOTAL BODY FITNESS - WORDPRESS:
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TOTAL BODY FITNESS - WORDPRESS:
๏ Advanced WordPress Tutorials
๏ Adding Custom Optin Form to Home Page
๏ Customizing Sidebar Sign-Up Form
๏ Integrating and Customizing Basic HTML
๏ Optimizing Header with Boom Bar CTA
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TOTAL BODY FITNESS - FACEBOOK:
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TOTAL BODY FITNESS - FACEBOOK:
๏ Demo of Facebook Vernacular and Tools to Work to Your Advantage
๏ Constant Contact Integration
๏ In Depth Guide of Admin and Page settings to be Proactive BEFORE a Crisis
๏ FB Page Review: Justin Timberlake, Justin Beiber, Selena Gomez, and Demi Lovato
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TOTAL BODY FITNESS - TWITTER:
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TOTAL BODY FITNESS - TWITTER:
๏ TweeteMeme
๏ Click-To-Tweet
๏ Tweet-This
๏ Constant Contact Integration
๏ Tweet Sheet Access and Guide
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TBF- ORGANIC NUTRITION (ADVANCED CONSTANT CONTACT)
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TBF- ORGANIC NUTRITION (ADVANCED CONSTANT CONTACT)
๏ How to Create a color Palette from ANY IMAGE AND ANY WEBSITE to customize newsletter
๏ Recycling Content (Autopilot)
๏ Secret Tips to Enhance E-mail | Open Rates
๏ Utilizing Relationships wtih Autoresponders
๏ How to Conduct Split Testing AND MORE!!!
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TOTAL BODY FITNESS - PERSONAL TRAINER SOCIAL MEDIA LESSONS FROM:
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TOTAL BODY FITNESS - PERSONAL TRAINER SOCIAL MEDIA LESSONS FROM:
๏ Boy Bands (Music Industry)
๏ Hollywood
๏ Sports
๏ Newspapers and Magazines
๏ and MORE!!!
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BONUSES & RESOURCES
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BONUSES & RESOURCES
๏ Social Media “Tweet Sheet” Doc (TBF)
๏ Organic Social Media Recipe Newsletter (BC)
๏ Organic Social Media Newsletter Checklist
๏ Optimized Facebook Page Checklist
๏ Video Tutorials and Resources of How I Made My Site
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Need Help? Contact [email protected]
www.avitaleidenbom.com
@avidavital
facebook.com/AvidAdmin
linkedin.com/avitaleidenbom
AVITAL EIDENBOM
OSM
PRESENTER:
@avidavital
THANK YOU