Unlocking the Power of Digital Networks
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Transcript of Unlocking the Power of Digital Networks
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Brian Vellmureinnovantage
http://www.brianvellmure.com@BrianVellmure
Unlocking the Power of Digital Networks
Harnessing Passion, Deepening Relationships, and Amplifying Value Creation
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SO HOW DO WE DISCOVER, NURTURE, and AMPLIFY THIS PASSION?
http://www.brianvellmure.com@BrianVellmure
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Drivers of Human Motivation
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THE DESIRE FOR CONNECTION
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You aren't just providing information: You are providing access to stuff that people can't get anywhere else.
This is the key point
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@BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom
a world where everyone
has access to anything or anyone from anywhere.
What would you do to thrive?
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@BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom http://www.brianvellmure.com@BrianVellmure
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3D Printing - talk about Merrick’s reference of duplicate - minecraft. The midset is already there that we can create and dupiicate nearly everything in real time.
The crazy innovations in 3D printing
3D PRINTING
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RESOURCE SCARCITY IS FADING AWAY
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Something amazing has happened. Who recognizes this?
Speaking of scarcity --> this would fetch
The Gutenberg Bible - but the underlying theme was one of the printing press - which for the first time in the history of the world,,,
The printing press changed the world .
We’ve been on this trajectory ever since.
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lo
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
THE SHIFT TO DIGITAL NETWORKS
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As knowledge becomes networked, the smartest person in the room isn’t the person standing at the front lecturing us, and isn’t the collective wisdom of those in the room. The smartest person in the room is the room itself: the network that joins the people and ideas in the room, and connects to those outside of it.
It’s not that the network is becoming a conscious super-brain. Rather, knowledge is becoming inextricable from—literally unthinkable without—the network that enables it.
Our task is to learn how to build smart rooms—that is, how to build networks that make us smarter, especially since, when done badly, networks can make us distressingly stupider.
- David Weinbergerhttp://www.brianvellmure.com@BrianVellmure
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Founded 200955 Employees$19,000,000,000 Market Cap$345,454,545 value/employee
Founded 1902159,000 Employees$3,000,000,000 Market Cap$16,667 value/employee
WHAT IS SO VALUABLE?http://www.brianvellmure.com@BrianVellmure
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NETWORK + ATTENTIONhttp://www.brianvellmure.com@BrianVellmure
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Unlock
Think legos instead of finished toys.
Decouple what’s been bundled for a long long time. Couple ad-hoc offerings for new subscription offerings
Multi-threaded - multi-use - multi-function.
Highlight the smartphone.
Coke machine.
used to buy a can of coke -> Now coca coal freestyle
people used to work on an assembly line and do one thing.
Now, how many people have this LinkedIn profile? (find a funny one)
WE’RE ALL NODES IN A NETWORK
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UNDERSTANDING POWER LAWS
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@BrianVellmure http://www.brianvellmure.com
ASK BETTER QUESTIONS
FIND BETTER ANSWERS
MAKE BETTER DECISIONS FASTER
DISCOVER NEW PATTERNS
GENERATE NEW INSIGHTS
DIGITAL CREATES A WHOLE NEW ANALYTICS WORLD
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GREATER CAPABILITIES BEING BUNDLED
TOGETHER
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FROM THIS
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TO THIS
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Everything on this flyer is now just one function of
a smartphone
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IT’S BECOMING TRUE FOR MOST OF US
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WHILE DE-COUPLING CAPABILITIES LEADING TO MORE COMPLEX RELATIONSHIPS AND
MODELS
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We’re rapidly moving towards an era where access to
anything and anyone from anywhere is becoming a reality
for nearly everyone. It’s introducing unprecedented complexity and opportunity.
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Implications
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Every organization,
role, and individual is
at risk...
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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...AND simultaneously
has the greatest
capability it’s ever had to pioneer new
ground
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Most things are being re-imagined and re-invented.
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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SOURCE: IBM 2012 CEO Study
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Fundamental Questions
Craft these into slides with critical questions, and perhaps suggest some implications
How will you help your organizations answer these hard questions?
THIS IS WHERE WE DROP THE HAMMER!
ARE WE SCREWED?
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FUNDAMENTAL QUESTIONS
Always important
Increased Focus
- What are the biggest issues facing our industry / organization / mission ?- What are the different ways these effect the various stakeholders/roles?- What are various constituents trying to do? What should they be trying to do?- How do we/ can we leverage our capabilities to enable these people to achieve what they’re trying to?
- How do we reduce friction and accelerate speed for our customers?- How do we provide them with better/faster access to the right information, right people, products, and services?- How do we leverage technology to do so?
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AS BARRIERS OF ACCESS TO
INFORMATION AND PEOPLE
ERODES, HOW DO WE
PROVIDE ACCESS TO THINGS THAT
PEOPLE CAN’T GET ANYWHERE ELSE?
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THE NEW SCARCITIES
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attention
insight
data
intelligent recommendations
loyalty
privacy
micro relevancy
IN A WORLD OF INCREASED ACCESS
THE NEW SCARCITIES ARE:
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THINGS THAT
COMMAND A PREMIUM
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COMMAND A
PREMIUM
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COMMAND A
PREMIUM
EXPERIENCE
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COMMAND A
PREMIUM
CONTEXT
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Critical Mandates
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DEEPER FOCUS ON YOUR CUSTOMERS
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@BrianVellmure http://www.brianvellmure.com
Help me accomplish
what I’m trying to do
Help me feel good
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BE HIGHLY RELEVANT
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BE PRESENT ON THE CHANNELS
OF YOUR STAKEHOLDERS
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CONTINUE TO JOURNEY FURTHER OUT ON LONG TAIL
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Models to observe and learn from
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TED
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http://www.brianvellmure.com@BrianVellmure
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Uber
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CrowdCompanies
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TheCR
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MOOCs
A VERY INTERESTING EXPERIMENT
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Key Questions / Challenges
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TWO MENTAL ANCHORS
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Think networks not industrial / institutional silos
Develop and accelerate “sense and respond” capabilities
Discover, ignite, amplify passion
Think exponential reach and flows
Make access to people, information, and products, smarter and easier through new mediums and channels
HOW CAN WE BECOME “THE MOST VALUABLE NODE” IN OUR NETWORK?
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Evolve value exchange models to accommodate multiple levels of
engagement
Develop and nurture co-
creation opportunities
HOW CAN WE BE “THE PLATFORM”?
Build and Nurture your Community
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Thank you. Let’s Discuss.Brian Vellmureinnovantage
http://www.brianvellmure.com@BrianVellmure