Unlocking the power of your data - Taylorcocks
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Ian Cocks Managing Director Taylorcocks Chartered Accountants Data Presentation for B2B Marketing Summit
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Transcript of Unlocking the power of your data - Taylorcocks
![Page 1: Unlocking the power of your data - Taylorcocks](https://reader035.fdocuments.net/reader035/viewer/2022081604/58a736921a28ab84308b4f51/html5/thumbnails/1.jpg)
Ian CocksManaging Director
Taylorcocks Chartered AccountantsData Presentation for B2B Marketing Summit
![Page 2: Unlocking the power of your data - Taylorcocks](https://reader035.fdocuments.net/reader035/viewer/2022081604/58a736921a28ab84308b4f51/html5/thumbnails/2.jpg)
Who we areChartered Accountants & Chartered Tax Advisers 1500 Clients 100 Staff across 4 primary locations
Taylorcocks Chartered Accountants
This year...Marketing objectives: £906,000 new business 256 new clientsAchieved so far:£491,748 new business 156 new clients
Last year...£5.7m turnover in 2011 16.6% growth (organic)
![Page 3: Unlocking the power of your data - Taylorcocks](https://reader035.fdocuments.net/reader035/viewer/2022081604/58a736921a28ab84308b4f51/html5/thumbnails/3.jpg)
Taylorcocks CRM System:
Sage Saleslogix:
QGate
Data Source:
FameBVD
Email Marketing:
Communicator
Web Analytics:
WOW Analytics
Data Mining:QlikView
QGate
Outbound calls
PPC Campaigns:
RedWasp
Inbound Call
Handling:Escaux
RESULT = CIRCA 30 NEW CLIENTS PER MONTH