Unlock value from data visualizations

How to Unlock Value in Data Using

Data Visualizations[#VIZ]

Chaitanya Sagar “CS”[email protected]

http://www.perceptive-analytics.com/data-visualization-designer/

http://www.perceptive-analytics.com/about/


https://www.linkedin.com/profile/view?id=3475136&authType=NAME_SEARCH&authToken=Tc9O&locale=en_US&trk=tyah2&trkInfo=tarId:1402569398398,tas:chaitanya sagar,idx:1-1-1

Data Analytics Spreadsheet Solutions|

2

New York HyderabadSan Bruno Boston


http://www.perceptive-analytics.com/online-marketing-analytics-web-marketing/

http://www.p2w2.com/chaitanya_sagar/

http://www.perceptive-analytics.com/spreadsheet-modeling/



AnalyticsSpreadsheet

Solutions

Data Visualizations Marketing

Marketing Mix Modeling Price Promotion Analysis Catalogue OptimizationSegmentation Web Analytics Churn Analysis

Risk ManagementCredit Risk Management Liquidity Risk Management Capital Allocation AnalysisCollateral Management Fraud Detection

Supply ChainInventory Optimization Demand Analytics Distribution Network OptimizationSourcing Analytics Freight Lane Analytics

VerticalsConsumer Packaged GoodsRetailHealthcare

Our Services

3


http://www.perceptive-analytics.com/marketing-analytics-companies/









http://www.perceptive-analytics.com/online-marketing-analytics-web-marketing/


AnalyticsSpreadsheet

Solutions

Our Services

4

Spreadsheet ApplicationsContract NegotiationLitigation ModelingDecision Support Tools

DashboardsReportingSimulationsFinancial Modeling







http://www.p2w2.com/excel-vba-programmer/




http://www.p2w2.com/excel-dashboard-reporting.php

http://www.p2w2.com/expert-in-microsoft-excel-consultants-consulting/index.php

http://www.p2w2.com/expert-in-microsoft-excel-consultants-consulting/index.php

http://www.p2w2.com/financial-modeling-consulting/

Location Strategy to Improve Effectiveness of a Branch Network

perceptive-analytics.com/tag/case-study/

http://www.perceptive-analytics.com/location-strategy-improve-effectiveness-branch-network/

http://www.perceptive-analytics.com/location-strategy-improve-effectiveness-branch-network/

Reinventing Coupons: Strategies for Successful Coupon Campaign

perceptive-analytics.com/tag/case-study/

http://www.perceptive-analytics.com/reinventing-coupons-strategies-successful-coupon-campaign/

http://www.perceptive-analytics.com/reinventing-coupons-strategies-successful-coupon-campaign/

Questions?

Use ask-a-question feature in GoToWebinar

[email protected] 646.583.0001 #VIZ 8

Which industry do you work in?• Retail and Consumer Packaged

Goods

• Health Care

• Banking, Financial Services and Insurance

• Information Technology / Consulting/Others


Which Function Do You Work In?

• Analytics

• BI

• Sales and Marketing

• IT

• Finance/Operations / Human Resources


Overview

Pic

y H

ori

aV

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The need for visualizations

How visualizations help unlock value

How to build visualizations

-Purpose

-Design

Tools

Q&A

The Need for Visualizations

[email protected] 646.583.0001 #VIZ

Our Needs Outgrew Charts

More data!high dimensional

ˠ


Humans are Visual

Brain can absorb large amounts of information and find patterns (and deviations!) P

ic b

yD

an F

oy


X X X X X X X X X

X X X X X X X X X

X X X X X X X X X

X X X X X X X X X

X X X X X X X X X

X X X X X X X X X

X X X X X X X X X

“Mind is a Pattern-Matching Machine”

Edward De BonoMechanism of the Mind (1969)


x y x y x y x y

10 8.04 10 9.14 10 7.46 8 6.58

8 6.95 8 8.14 8 6.77 8 5.76

13 7.58 13 8.74 13 12.74 8 7.71

9 8.81 9 8.77 9 7.11 8 8.84

11 8.33 11 9.26 11 7.81 8 8.47

14 9.96 14 8.1 14 8.84 8 7.04

6 7.24 6 6.13 6 6.08 8 5.25

4 4.26 4 3.1 4 5.39 19 12.5

12 10.84 12 9.13 12 8.15 8 5.56

7 4.82 7 7.26 7 6.42 8 7.91

5 5.68 5 4.74 5 5.73 8 6.89

Mean 9 7.5 9 7.5 9 7.5 9 7.5

Variance 11 4.122 11 4.122 11 4.122 11 4.122

Correlation

Linear Regression y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x

Anscombe's Quartet

I II III IV

0.816 0.816 0.816 0.816

Anscombe’s Quartet

How are the Data Sets Different?

• All four data sets are identical

• Distribution is different

• Median and Mode could be different

• Not Sure


Statistics May Hide Something


Statistics and bikinis show a lot, but not everything.

- Toby HarrahAmerican baseball player


Where do Data Visualizations Fit in Data Analytics Process?


Acquire Data

Clean Data

Explore Data

Data

Modeling

Insights

Communicate

Where does Data Visualization Fit in Data Analytics Process?


How Visualizations Help Unlock Value


Make Sense of Vast Data Quickly


Elicit Questions You Did Not Ask Before


What should we do to make India a land of equal opportunity for all, free of prejudice and discrimination?

- Ratan Tata


http://www.perceptive-analytics.com/ratan-tata%E2%80%99s-survey-india-land-equal-opportunities/


Sample Responses• @RNTata2000 in all democracies there is a gap on what ple want and what

politicians r delivering,they r not doing the right thing, lobbying?

• @bangaarm @RNTata2000 Budget 2012: This year is Tax Holiday. No income tax on your earnings. This is to bring back all the black money to India

• @sri_v22 @RNTata2000 1. Kill corruption 2. Electoral reforms so that honest ple can get into politics 3. Media & activists should increase their role

• @joseaaa @RNTata2000 Can't be articulated with 140 characters. Quality education for the masses is magic potion that can address most of the problem.

• @dharmeshsharma8 @RNTata2000 Could we have your view on this topic?


Elicit Questions You Did Not Ask Before




Discover New Data Relationships


Show Others What You See


Show Others What You See

http://guns.periscopic.com

How to Create Visualizations


Data

Analyst

Tool

Insights


Data

Analyst

Tool

Domain /Situation

Imagination


Purpose Design


Purpose

Pic

by

Mer

vi E

skel

inen

TasksAudience Answers


Guidelines

• Understand your goals

• Determine the most important dimensions of your data

• Determine key data relationships

• Show data close to reality e.g. maps, time lines etc.

• Choose encoding wisely “Function first, suave next”

• What questions do you want answered?


Design


Pic

: Ec

otr

ust

Can

ada

48

Visual Encoding


What Do You Think About This Chart?


What’s Wrong with this Chart?

• Too Big

• Poor colors

• Nothing wrong, looks good

• It’s just wrong

• No comment


39.0%

19.5%

9.8%

7.4%

3.1%

21.2%

U.S. SmartPhone Marketshare

RIM

Apple

Palm

Motorola

Nokia

Other

Edward Tufte


$450

$650

$850

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly Revenue

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610 600

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usa

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sTh

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san

ds

Avoid Chart Junk

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Monthly Revenue

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usa

nd

s

400

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Month

Monthly Revenue

Avoid Chart JunkTh

ou

san

ds

Maximize Data Ink RatioData-ink/Total ink used

Maximize Data Density(# entries in data matrix)/(area of graphic)

Colors


Colors


Create Color Harmony

ColorBrewer2.org

Tools


Resources

Designing Data Visualizations (Noah Iliinsky, Julie Steele)

Visual Encoding

complexdiagrams.com/properties

richardbrath.wordpress.com

Edward Tufte

edwardtufte.com

D3JS.org

Processing.org

Principles of Visualization Design

D3 Visualizations


http://shop.oreilly.com/product/0636920022060.do

http://complexdiagrams.com/properties

http://richardbrath.wordpress.com/

edwardtufte.com

http://www.quadrigram.com/become-an-expert/tutorials/principles-of-visualization-design

http://visualizing.org/galleries/made-d3js

Q&A


Your Feedback on this Webinar

• Below Expectations

• Met Expectations

• Above Expectations


Thank you!

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[email protected]+1.646.583.0001



Unlock value from data visualizations

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