Unit 2-Branding and Logos Ms. Roberts. What is Branding? Rebranding? The 4 Brand Categories The...
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Transcript of Unit 2-Branding and Logos Ms. Roberts. What is Branding? Rebranding? The 4 Brand Categories The...
What is Branding? Rebranding?
The 4 Brand Categories
The Signature (Logo and Slogan)
Research a Logo
Unit Outline
Branding: When a product or company is recognized by it’s symbol only.
How much did Nike payfor the “Swoosh’ DESIGN?
How many design changes have the Seahawks had?
Challenge question:
How much did Nike pay for their famous swoosh logo?
The logo was created by founder Philip Knight. Cost $0$35.00$79.00$1,500.00$128,000
Brand Name
Brand Mark
Trade Character (Brand Personality)
Trademark
Other terms to know:
Trade Name
Brand Equity
Brand Identity
Brand Categories:
Rollerblade Gatorade Los Angeles Lakers
Trade Name: The legal name of a
company such as Reebok.
Brand Name: Word or group of words that identifies a product, such as:
Brand Mark, Trade Character, and Trademark
With or without name Personified character representing Sesame Street
Brand Identity-A consistent feeling or image that consumers recognize.
Ex: Gatorade vs. store brand
Brand Equity-The value of a brand beyond its actual functional benefits.
Ex: Sale price of a sports team ie. Sonics to OKC
Brand Equity/Brand Identity