B R A N D I N G P R O C E S S L O G O D E S I G N

C O N T E N T S

Branding Process

Product Logos

Brand Status

B R A N D I N G P R O C E S SB R A N D I N G P R O C E S S

CREATIVE

BRIEF

Logo

Sketches

What is the

branding goal?

Absorb

research and

inspiration

Feedback

Logo ConceptsSketches to

digital art

Logo type

treatments

Logo

TreatmentsFeedback

Color

Variations

Explore color

palettesFeedback

Final Logo

Artwork

Branding Style

Guide

C R E A T I V E B R I E FB R A N D I N G P R O C E S S

Branding Q&A

Industry research

Trend analysis

Mind Mapping

Mood Boards

L O G O S K E T C H E SB R A N D I N G P R O C E S S

Logo mark

L O G O C O N C E P T SB R A N D I N G P R O C E S S

L O G O C O N C E P T SB R A N D I N G P R O C E S S

L O G O C O N C E P T SB R A N D I N G P R O C E S S

L O G O C O N C E P T SB R A N D I N G P R O C E S S

Selected Logo Concept

L O G O T R E A T M E N T SB R A N D I N G P R O C E S S

L O G O T R E A T M E N T SB R A N D I N G P R O C E S S

L O G O T R E A T M E N T SB R A N D I N G P R O C E S S

Selected Logo

Treatment

C O L O R V A R I A T I O N SB R A N D I N G P R O C E S S

C O L O R V A R I A T I O N SB R A N D I N G P R O C E S S

Geometry and proportion Vector path edits

F I N A L L O G O A R T W O R KB R A N D I N G P R O C E S S

LOGO

.EPS

LOGO

.JPG

LOGO

.PDF

LOGO

.PNG

Convert different logo filesFinal logo in RGB and CMYK

P R O D U C T L O G O S

P R O D U C T L O G O D E S I G NB R A N D I N G P R O C E S S

Added power symbol

P R O D U C T L O G O S C O L O R SB R A N D I N G P R O C E S S

P R O D U C T L O G O S V E R S I O N SB R A N D I N G P R O C E S S

P R O D U C T L O G O S F I N A L A R TB R A N D I N G P R O C E S S

S T Y L E G U I D EB R A N D I N G P R O C E S S

Style Guide

.PDF

Color specs Black and white usage

Standard logo spacing Correct usage examples

S T Y L E G U I D EB R A N D I N G P R O C E S S

Style Guide

.PDF

Creative usage examples 3D Logo

Logo animation Promotional examples

C A R D S & L E T T E R H E A DB R A N D E X T E N S I O N

BACK

E M A I L S I G N A T U R E &

N E W S L E T T E R

B R A N D E X T E N S I O N

W E B S I T E & S O C I A LB R A N D E X T E N S I O N

P R O D U C T B R A N D I N GB R A N D E X T E N S I O N

T H A N K Y O U@tonypjessup

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