Logo and Branding Pack 2022

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Logo and Branding Pack 2022FOR ADELAIDE FRINGE ARTISTS & VENUES

Logo and Branding Pack 2022FOR ADELAIDE FRINGE ARTISTS & VENUES

Social Media Cheat-Sheet PG 3

Digital Assets – Facebook Cover Images PG 4

Digital Assets – Social Media Tiles PG 5

Digital Assets – EDM Banners PG 6

Councils & Venues – FB & EDM Banners, Social Media Tiles PG 7

Adelaide Fringe 2022 Colours PG 8

Logos – Adelaide Fringe 2022 – Web Address PG 9

Logos – Adelaide Fringe 2022 – Dates & Web Address PG 10

Logos – Adelaide Fringe & FringeTIX Lockup PG 11

Logos – FringeTIX Logo PG 12

Logos – FringeTIX Logo Minimum Sizes & Clear Space PG 13

Logos – Incorrect Use Of Adelaide Fringe Logo PG 14

Extra Bits & Pieces PG 15

CONTENTS

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SoCIaL MeDIaCheAT-ShEet

FACEBOOKLIKE our Adelaide Fringe page from your business page

Tag us in your Facebook posts with @Adelaide Fringe

Upload one of the provided Facebook cover photos

SHARE Adelaide Fringe posts and videos

TWITTERFOLLOW @ADLfringe on Twitter

MENTION @ADLfringe in comments

USE #ADLfringe whenever you’re talking about anything Fringe

INSTAGRAMFOLLOW @ADLfringe on Instagram

TAG US in your photos with @ADLfringe and #ADLfringe

WEBSITESearch our website to find your official Fringe Event page at adelaidefringe.com.au/fringetix

Remember to link your Fringe Event to all communications on Social Media, EDMs and more!

IMPORTANT DATESMark these important marketing dates in your social media calendar to leverage existing Adelaide Fringe campaigns.

DEC 2021FRINGEMAS! What better gift than tickets to a Fringe show?

2 DEC 2021Program Launch (tickets on sale) (1 December is BankSA pre-sale)

12 JAN 2022Official Fringe Guide distributed

18 FEB – 20 MAR 2022Official Adelaide Fringe dates

#ADLfringe

@ADLfringe

@ADLfringe

@ADLfringe

/adelaidefringeinc

/adelaide-fringe

SHARE THE LOVE!Tag us in your social media posts and use our Adelaide Fringe hashtag!

http://facebook.com/adlfringe

http://twitter.com/ADLfringe

http://instagram.com/adlfringe

http://youtube.com/adelaidefringeinc

https://linkedin.com/company/adelaide-fringe

http://adelaidefringe.com.au/fringetix

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Buy TIX Now!

AF22_FacebookCover_BuyTIX PNG EPS

Download

Official Fringe Artist

AF22_FacebookCover_Artist PNG EPS

Download

Come See Me

AF22_FacebookCover_SeeMe PNG EPS

Download

Come See Us

AF22_FacebookCover_SeeUs PNG EPS

Download

A&V STYLE GUIDE 2022

DIGITAL ASSETS – FACEBOOK COVER IMAGES

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/0f809458-18ab-49da-b4ea-a90036b09751/AF22_FacebookCover_Artist.png?ts=1634252143

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/8350f5bb-4d2d-4f34-95e2-b40151b04fb1/AF22_FacebookCover_BuyTix.png?ts=1634252050

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/c12bd481-d6d7-442a-b829-8c99d4da77d9/AF22_FacebookCover_SeeMe.png?ts=1634252293

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/5171d7d9-a35a-4b92-b53e-c6552c09664a/AF22_FacebookCover_SeeUs.png?ts=1634252362

5A&V STYLE GUIDE 2022

DIGITAL ASSETS – SOCIAL MEDIA TILES

Buy TIX Now!

AF22_SocialTile_BuyTIX

Official Fringe Artist

AF22_SocialTile_Artist

Come See Me

AF22_SocialTile_SeeMe

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

Come See Us

AF22_SocialTile_SeeUs PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/5955b482-8757-4955-86cb-4ecc7179486d/AF22_SocialTile_BuyTix.png?ts=1634252598

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/22af5582-a95d-4600-a620-d1f1fee347b0/AF22_SocialTile_Artist.png?ts=1634252987

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/12b5713e-aa3b-4879-b5df-38a5854e9c4c/AF22_SocialTile_SeeMe.png?ts=1634253387

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/401b24b2-6408-4694-9f3c-71391756c64c/AF22_SocialTile_SeeUs.png?ts=1634253439

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Buy TIX Now!

AF22_EDM_BuyTIX

Come See Me

AF22_EDM_SeeMe

Come See Us

AF22_EDM_SeeUs


DIGITAL ASSETS – EDM BANNERS

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/00f3caf1-160c-4de0-b8ec-f57489243565/AF22_EDM_BuyTix.png?ts=1634254039

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/0fc65b0e-5d61-485a-a195-26f6f2070957/AF22_EDM_SeeMe.png?ts=1634254145

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/97fb0110-b3bc-46bc-9e05-67d2e7a24a45/AF22_EDM_SeeUs.png?ts=1634254607

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EDM Banner / Facebook CoverOfficial Fringe Venue!

AF22_Venues_Banner_Venue

Social TileOfficial Fringe Venue!

AF22_Venues_SocialTile_Venue

EDM Banner / Facebook CoverFringe In Your ‘Hood

AF22_Venues_Banner_’Hood

Social TileFringe In Your ‘Hood

AF22_Venues_SocialTile_’Hood


COUNCILS & VENUES – FACEBOOK & EDM BANNERS, SOCIAL MEDIA TILES

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/8db45ef2-8083-4b17-a095-a289b0ff67af/AF22_Venues_Banner_Venue.png?ts=1634255144

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/43c36917-6e46-4eb0-b2ea-879ad37f0be4/AF22_Venues_Banner__Hood.png?ts=1634256240

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/4c686dcc-86a3-45eb-bbe6-44098a884477/AF22_Venues_SocialTile_Venue.png?ts=1634255602

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/093ed7d6-7b8b-48c0-9446-5c8a74c0569c/AF22_Venues_SocialTile__Hood.png?ts=1634256351

8A&V STYLE GUIDE 2022

ADELAIDE FRINGE 2022 COLOURS

Fringe Pink – PANTONE 212C

CMYK: 0, 84, 5, 0RGB: 239, 81, 150HEX: #EF5196

Fringe Claret – PANTONE 242C

CMYK: 48, 98, 35, 16RGB: 131, 35, 95HEX: #83235F

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Mono - White

AF22_Logo_Web_W

Colour

AF22_Logo_Web_C

Mono - Black

AF22_Logo_Web_B

When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.


ADELAIDE FRINGE 2022 LOGO – WEB ADDRESS

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/3b2ca576-11f0-4aee-8e00-bd5515102819/AF22_Logo_Web_C.png?ts=1634257542

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/1909bb2f-54c8-4bb4-89b2-016daae77d9a/AF22_Logo_Web_C-16.eps?ts=1634259222

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/0089d9d7-6810-4e74-82b6-ae2f730ee594/AF22_Logo_Web_B.png?ts=1634257648

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/181c19ba-8b67-4ce6-92a5-6c8afbdc6c4c/AF22_Logo_Web_B-17.eps?ts=1634259438

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/1cbefb09-3a12-4f79-8a39-4dea878143bc/AF22_Logo_Web_W.png?ts=1634257784

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/438a9bca-4754-4cd0-875b-d0cb5db81ca7/AF22_Logo_Web_W-18.eps?ts=1634259570

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Colour

AF22_Logo_Web_Dates_C

Mono - Black

AF22_Logo_Web_Dates_B

Mono - White

AF22_Logo_Web_Dates_W

When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.


ADELAIDE FRINGE 2022 LOGO – DATES & WEB ADDRESS

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/8a487a5f-acb3-40b0-85a7-67f4821820d3/AF22_Logo_Web_Dates_C.png?ts=1634257913

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/9ea384a5-e350-4571-9751-01488cab44a2/AF22_Logo_Web_Dates_C-19.eps?ts=1634259766

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/68aa23aa-4843-4e4e-8148-8cf8ffe95184/AF22_Logo_Web_Dates_B.png?ts=1634257943

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/34524698-544d-486d-a3ae-185885adfc9c/AF22_Logo_Web_Dates_B-20.eps?ts=1634260759

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/a6ca7ef4-0da2-447d-a929-6e3c12764f9b/AF22_Logo_Web_Dates_W.png?ts=1634258157

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/e7cf2e84-79c9-4047-951c-e3f257f6cf2f/AF22_Logo_Web_Dates_W-21.eps?ts=1634262765

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ADELAIDE FRINGE & FRINGETIX LOCKUP LOGO

ALL ADELAIDE FRINGE LOGOS(INC FRINGETIX) – CLEAR SPACE

2X

2X

2X

2X2X

adelaidefringe.com.au 1300 621 255

Combined - Print

40mm


ALL ADELAIDE FRINGE LOGOS(INC FRINGETIX) – MINIMUM SIZES

Combined - Screen

150 pixels


Mono - Black

AF22_FringeTIX_Lockup_B PNG EPS

Download

Mono - White

AF22_FringeTIX_Lockup_W PNG EPS

Download

When using the FringeTIX logos: The black logo should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones. When using the black logo, the ‘FringeTIX’ text should remain white (as it appears in the eps file).

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/da4f5662-b52e-40b8-96e3-225620051529/AF21_FringeTIX_Lockup_B.png?ts=1602830377

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/8edf0bc3-8aa2-4daa-9be7-b1267c169dea/AF21_FringeTIX_Lockup_B.eps?ts=1602830381

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/8fd2d88e-acae-4575-ba83-b37f7dfc3abc/AF21_FringeTIX_Lockup_W.png?ts=1602830385

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/9549e523-5517-4267-b7ec-7c92612fcba3/AF21_FringeTIX_Lockup_W.eps?ts=1602830389

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When using the FringeTIX logos: The black logo should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones. When using the black logo, the ‘FringeTIX’ text should remain white (as it appears in the eps file).

Mono - Black

AF22_FringeTIX_Stacked_B

Mono - White

AF22_FringeTIX_Stacked_W

Mono - Black

AF22_FringeTIX_Inline_B

Mono - White

AF22_FringeTIX_Inline_W


FRINGETIX LOGO

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/1d60d515-b428-4cc2-80a0-124c69b7c9a8/AF21_FringeTIX_Stacked_B.png?ts=1602830526

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/14234225-7873-4430-bdb0-57a414ac863b/AF21_FringeTIX_Stacked_B.eps?ts=1602830531

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/52fd7d72-e1a7-4091-b4d2-3cabc3069cad/AF21_FringeTIX_Stacked_W.png?ts=1602830537

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/29a5b2d5-f6a6-484a-852b-b641d6932366/AF21_FringeTIX_Stacked_W.eps?ts=1602830540

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/2bffde85-f87b-4757-8387-b8690bee6d5c/AF21_FringeTIX_Inline_B.png?ts=1602830546

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/dfabd2b6-c662-4d5d-881c-9df67ce44c49/AF21_FringeTIX_Inline_B.eps?ts=1602830550

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/85314a4f-f0c9-4e82-a28d-130601050895/AF21_FringeTIX_Inline_W.png?ts=1602830555

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/343f0cd5-22c4-436a-88ea-5c6e173d77e1/AF21_FringeTIX_Inline_W.eps?ts=1602830559

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When using any of the Adelaide Fringe logos, it is important to always keep a minimum clear space on all sides from typography, illustrations or any other graphic.

‘X’ clear space is equal to half the height of the ‘FringeTIX’ block.

FRINGETIX MINIMUM CLEAR SPACE

X

X

X

X

X

X

X

X

2X

2X

Stacked - Screen

70 pixels

Stacked - Print

20mm

Inline - Print Inline - Screen

200 pixels40mm


FRINGETIX LOGO MIINIMUM SIZES

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Adelaid e Fringe

Distort, stretch, recreate or alter the logo in any way

Change the orientation of the logo

Modify or omit any of the existing elements

Change the scale of the elements / modify or enhance any of the elements

Break the logo apart or cut pieces out

Style or apply different filters

Use a different font

Use an old Adelaide Fringe logo


INCORRECT USAGE OF ADELAIDE FRINGE LOGO

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Buy TIX Icon BLACK

AF22_Extras_BuyTIX_B

Buy TIX Icon WHITE

AF22_Extras_BuyTIX_W

Midweek Treat Icon BLACK

AF22_Extras_MidTreat_B

Midweek Treat Icon WHITE

AF22_Extras_MidTreat_W

Fringe Member Icon BLACK

AF22_Extras_FM_B

Fringe Member Icon WHITE

AF22_Extras_FM_W


EXTRA BITS & PIECES

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

PNG EPS

Download

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/09b8461e-7a87-4f3c-9c30-77122a94254e/AF21_Extras_BuyTIX_B.png?ts=1602830768

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/57812804-9f09-4426-be69-790fb4830db5/AF21_Extras_BuyTIX_B.eps?ts=1602830772

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/a2a128bf-6474-4b3b-95fd-2f4497a1c404/AF21_Extras_BuyTIX_W.png?ts=1602830776

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/d41f407d-d76a-4374-8d43-265bf5d7fd81/AF21_Extras_BuyTIX_W.eps?ts=1602830780

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/c0f36e8b-0798-4630-a1f8-2ea9ebfef62a/AF22_Extras_MidTreat_B.png?ts=1634258292

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/bcc2f589-6b75-412a-81fb-081e0f6cbd25/AF22_Extras_MidTreat_B-30.eps?ts=1634263631

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/d20d1e07-1346-4b0b-8a16-ed7eee6cbd90/AF22_Extras_MidTreat_W.png?ts=1634258315

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/30c71173-dc8d-485f-be06-d96ce3d89d6b/AF22_Extras_MidTreat_W-31.eps?ts=1634263756

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/18a9a529-5722-4645-887c-7b6d83e4609e/AF21_Extras_FM_B.png?ts=1602830801

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/81fbf4fb-5b1b-4931-9ac1-fd8ba26cba01/AF21_Extras_FM_B.eps?ts=1602830806

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/e28440fc-3fff-4d44-aa9b-cc0789274586/AF21_Extras_FM_W.png?ts=1602830810

https://d19r1twe1senfi.cloudfront.net/uploads/avr/attachment/attachment/8fdb3896-7cbc-48e8-90be-a29adfea13cb/AF21_Extras_FM_W.eps?ts=1602830814

Logo and Branding Pack 2022

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Transcript of Logo and Branding Pack 2022