Understanding seo
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SEO 101
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tyson-higginbotham -
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Understanding Search Engine Optimization.
Transcript of Understanding seo
SEO 101
SEO is Constantly Changing
ChangingLandscape
Is SEO worth it?
How do users spend their time
How Search Works
How Search Works
Crawling the Web
Crawling the Web
Indexing the Web
Indexing the Web
Providing Results
Search Engine Results Layout
Adwords (pay per click ads)
Organic
Organic
Local/Organic
Maps
7 Key Factors for Effective SEO
7 Key Factors for Effective SEO
On-Page SEO Factors
@KevinGetch
On-Page SEO Factors
Title TagURL Structure
Headings (H1/H2)
Alt Tag
Body Text
<head><title>Sentinel | A Downtown Portland Hotel</title><meta name="description" content="Sentinel is a Portland luxury hotel is situated in two of Portland’s most historic buildings and houses Jake’s Grill and Jackknife Bar."></head>
Title Tag & Meta DescriptionTitle TagGoogle displays around 50-
60 characters
Meta Description
Optimal length for search engines is roughly 150-155
characters
No Meta Keywords.
What?
Wordpress SEO Plugin
URL Structure
http://www.argos.co.uk/static/Browse/ID72/33007352/c_1/1%7Ccategory_root%7CSports+and+leisure%7C33006346/c_2/2%7Ccat_33006346%7CSports+and+leisure+product+care%7C33007352.htm
http://www.argos.co.uk/sports-leisure
Meta Robots Tag
<meta name="robots" content="index, follow">
Quality Content
Quality Content
Endorsements (links, citations, press, reviews, mentions, etc. )
Endorsements (links, citations, press, reviews, mentions, etc. )
Citations
Design & User Experience
Design & User Experience
User Experience
Designed for Mobile
Optimized for Social
Sharing
Optimized for Social Sharing
WP Social SEO Booster Plugin
Measure (Google Analytics)
Measure
12 Takeaways for SEO
Don’t Panic
Why? Because Everything is Awesome Everything is Awesome!
