What level of SEO understanding do -...
Transcript of What level of SEO understanding do -...
WhatlevelofSEOunderstandingdowehaveintheroom?
@KoriAshton@WebTegrity
60,000+searchqueries
everysecond
3.5BILLIONsearchesperday
1.2TRILLION/yearworldwidehPp://www.internetlivestats.com/google-search-staSsScs/
@KoriAshton@WebTegrity
HowdoesGooglereadyourwebsite?
@KoriAshton@WebTegrity
Googlewillloveyouif…
…itunderstandsyou.
…usersloveyou.
@KoriAshton@WebTegrity
#1.GoogleHastoUnderstandYou
• OpSmizeyourcontentandtagsusingthecorrectsearchphrasesandkeywords
@KoriAshton@WebTegrity
• Understandwhoyouraudienceis• Understandhowtheysearch• Understandwhattheysearchfor
#1.GoogleHastoUnderstandYou
@KoriAshton@WebTegrity
Whatkeywordsdotheyuse?
#1.GoogleHastoUnderstandYou
GoogleKeywordPlannerMoz
GoogleTrendsYoast
SEMRush@KoriAshton@WebTegrity
AreyoulocaSondriven?
#1.GoogleHastoUnderstandYou
LocalSEOisKey
@KoriAshton@WebTegrity
• Domainname/Permalinks• Words (bullets&bolding)• PageTitles&DescripSons• HeaderTitles• AnchorText–internal&external• Imagesw/alttags• Linksw/Stletags
#1.GoogleHastoUnderstandYou
@KoriAshton@WebTegrity
LocalSEO
• AddyourlocaSoninPageTitles• MenSonyourlocaSonintext• AddInteracSvelinkormap• GetontheGoogleMap• ClaimyourlisSngs(MozLocal)
AdvancedSEO
Let’sGetAdvanced…• MarkupSchema• Robots.txtfile• Accessibility• Sitemap• Backlinks• Reviews/ReputaSon
#1.GoogleHastoUnderstandYou
@KoriAshton@WebTegrity
@KoriAshton@WebTegrity
#2.UsersHavetoLoveYou
• Work/NavigateEasilyonanyDevice• LoadsQuickly/OpSmizaSon/AMP• Fresh/OriginalContent• ClearCalltoAcSon• WaystoShare/EngageSocially• NoBrokenLinks/BrokenPages• FeelsSecure/Trustworthy
MonitoringTools• GoogleWebmasterTools• GoogleAnalyScs• Moz• BrokenLinkCheckerPlugin• GTMetrix• ThinkLikeGoogle• HotJar/SessionCams
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