ADVANCE DIPLOMA IN DIGITAL MARKETING & LEADERSHIP

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ALOK ACADEMY OF DIGITALMARKETING EDUCATION (AADME)

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"TEACHERS OPEN THE DOORS , BUT YOU MUST ENTER BY YOURSELF"

WELCOME TO 365 DAYS DIGITAL MARKETING LEARNING CYCLE

NOW BE THE LEADER IN DIGITAL MARKETING WITH OUR

6 Leadership Pillars

Digital

Fundamental

Business

Leadership

Search

Engine

Optimization

Leadership

Social

Media

Marketing

Leadership

Advertisement

& Marketing

Automation

Leadership

Financial

Freedom

Leadership

Business

Growth

Hacking

Leadership

Module 1: Introducing Digital Marketing What is Digital MarketingHow Digital Marketing Can help you?Traditional Marketing VS Digital MarketingFunctions of MarketingDigital Marketing FunnelUnderstanding Digital Marketing CampaignsUnderstanding Competitive Analysis ToolsWhat is Niche Marketing?Micro Niche VS Macro NicheInbound Marketing VS Outbound Marketing Module 2: Website Planning & Designing Understanding Domain & HostingChoosing the right domain & hostingUnderstanding content management systemIntroducing WordPressUnderstanding creating categories, tags, pages, and posts

Digital Fundamental Business Leadership

Selecting themes, Plugins, widgetsWord press site set upHow to choose inbuilt and 3rd party themesCreating pages, widgetsWorking with pluginsPublishing BlogsCreating usersWebsite Backup Module 3: Web Content DevelopmentBuilding blocks of an About Us PageCrafting a Blog Step-by-stepProduct & Service page FrameworkWriting Case-studiesAssignmentsModule 4: Graphics DesigningCreating LogosDesigning Business CardseBook Cover DesignSocial Media Creatives Advertisement CreativesWebsite Banner DesignsAnd Much More..

Module 5: Video Development FundamentalsStory BoardingYouTube Intro Videos2D Explainer Videos3D Explainer VideosModule 6: Finding Niche & Key Search PhrasesWhat are Search PhrasesIntroducing KeywordsTools to find business search termsGoogle Auto suggestGoogle OperatorsModule 7: Web Analytics FundamentalsSetting up Google AnalyticsGoogle Analytics DashboardsAcquisition OverviewAudience OverviewBehavior OverviewReportingModule 8: Advance Google AnalyticsDimensions & MetricUnderstanding the reportsUnderstanding Affinity & In Marketing AudienceBehaviour FlowProperty ManagementUser ManagementCreating Goals & ActionsRestricting Traffic, Conversion & Admin Panel

Module 9: Advanced Content MarketingWhy Content Marketing?Understanding Buyers PersonaUnderstand Buyers JourneyMarketing FunnelMapping Content to the FunnelDifferent Types of ContentContent PromotionHow to find content ideasTools for content ideationWhat is Copy writing, Proofreading & editingContent Marketing Certification

Project Submission

Assignment Review

Module 1: SEO FUNDAMENTALSWhat is a search engine?Types of Search enginesHow a search engine worksIntroducing crawlersOn page optimizationIntroduction to keywordsLong tail KeywordsLatent semantic indexing keywordsKeyword research toolsGoogle Keyword Planner Other Keyword toolsThe keyword research strategy for start-ups

SEARCH ENGINE OPTIMIZATION LEADERSHIP

Module 2: On-page SEOSelecting the right keywordsHTML OptimizationUsing Yoast SEO pluginOn-page Optimizing your webpageCopy writing tricks for tagsURL OptimizationKeywords distribution & densityImplementing LSIOptimizing tagsImage and Video SEOUnderstanding UI & UX Module 3: Off-page SEOIntroducing Off-page optimizationIntroducing Links and Link syntaxInternal & External Links Introducing BacklinksDetermining Domain Authority, Page Authority with toolsDo-follow and No-follow linksImplementing no-follow tagsTypes of links

Module 4: Link Building strategiesForum postingBlog commentingDirectory submissionsArticle submissionsBlog submissionsPDF submissionsPR submissionSky Scrapper Module 5: Advanced Search Engine OptimizationFinding keyword CompetitionStrategizing link building campaignsGoogle operatorsCompetition analysisCreating SEO RoadmapThink Link opportunityLink Outreach techniquesGuest PostingBroken link-buildingSEO tools AhrefsSEMrush

Module 6: Technical SEO Rank Brain & sky scrapperSEO AuditGoogle Search ConsoleXML SitemapsRobots.txtAccelerated Mobile PagesSite speed auditMobile friendliness & responsivenessEssential pluginsSSL CertificationCanonical tags Module 7: Local SEO for businessScouting local link buildingLocal citationsSEO local page optimizationNAP ConfigurationLocal SEO- Case Studies

Module 8: Google My Business (GMB)Listing your on GoogleVerifying GMB page on GooglePublishing on GMBGMB Ranking factorsRunning GMB AdvertisementsGMB User management Module 9: Voice Search AlgorithmFuture of VoiceVoice Search IndustryVirtual AssistantsVoice Search Algorithms

Assignment Review

Project Work

Examination

Module 1: YouTube MarketingChannel CreationYouTube PluginsVideo creation accessoriesYouTube SEOYouTube thumbnails Thumb ruleLive AssignmentsOptimizing Videos for YouTube SEO Module 2: YouTube Video EditingTypes of YouTube editing appsAdding text overlay toolsMusic & background animationMerging videosExporting techniques Module 3: Social Media MarketingSocial media channels and their differencesHow to choose the right social media platformImportance of Social Media MarketingImportance of link-shortenersArt of creating attractive postsSMO VS SMMSocial Media Management toolSocial Media Calendar

SOCIAL MEDIA MARKETING LEADERSHIP

Module 4: Facebook Organic Marketing Introduction to Facebook MarketingOptimizing Facebook PageProfile VS Page VS GroupsHow to find groupsFacebook InsightsGetting leads from group engagementSelling in groupsFacebook Marketing PlaceCreating Facebook Posts to drive traffic Module 5: Linkedin Marketing Linkedin profile optimizationFinding leads on LinkedinHunting freelancing projectsBuilding professional network

Module 6: Twitter Marketing Understanding Twitter TerminologiesOptimizing Twitter ProfileUsing Twitter as Customer service Platform Module 7: Instagram Marketing Why choose Instagram?Building an Audience on InstagramInstagram for Industries IGTV for brandsHashtag toolsRunning Instagram Advertisements Module 8: Neuromarketing FundamentalsIntroducing Neuroscience + MarketingFMRI Technology in MarketingImplementing Neuromarketing Project Work

Assignment Review

Examination

Module 1: Lead GenerationWhat is lead?Understanding Lead GenerationCold, Warm & Hot LeadsWhat is Lead Magnet?Creating Lead MagnetsCreating Landing Pages Module 2: Facebook Paid MarketingFacebook Ad FundamentalsCreating custom AudienceLookalike AudienceLead generation campaignLink Shortening toolsCreating Audience FrameworkNarrowed Audience FundamentalsMessenger campaignFacebook remarketing through PixelsRemarketing email listFacebook Ad Copy WritingLocation-based Ads for Start-ups & Small Business

ADVERTISEMENT & MARKETING

AUTOMATION LEADERSHIP

Module 3: Google Advertisements Fundamental Where do Ads appear?Benefits of using AdsGoogle Ads InterfaceUnderstanding the Adwords StructureBid Strategies & Creating AD groupLanding PagesUnderstanding the Quality Score Module 4: Advanced Google AdvertisementsFundamental PPC Ads or Text AdsOnline Display AdvertisementsVideo AdvertisementsRemarketing & Conversion TrackingCalculating Budget

Module 5: Online Display Ads Online Display Ad placementsCreating Ad CopiesAd Resolution & sizeAudience TargetingPractical AssignmentsBudgeting Module 6: Video Ads Ad Copy & call to actionTrue view adsBumper AdsVideo Discovery AdsBid StrategiesLive Ad Creation Walk throughUnlisted & private videosStory telling through videos Module 7: Remarketing & Custom Audience Ads Creating audienceCustom AudienceBanners to remarketPsychology of remarketingAttribution model

Module 8: Email Marketing Email Marketing FundamentalsHow to ensure email land into the inboxCall to actionsBuilding email listsWriting great subject linesWriting emailsEmail marketing toolsEmail Automation & Analytics

Project Work

Assignment Review

Module 1: Strategising Business Funnels Importance of FunnelDifferent layers of FunnelsGoals of Creating FunnelsFunnel Automation Techniques Module 2: Affiliate Marketing Introduction Affiliate MarketingTop Affiliate Marketing ChannelsBecoming Amazon AffiliateFind your Affiliate Marketing NicheHow to Select Affiliate ProductsPromoting Affiliate Products Module 3: Google Adsense Introducing Google AdsenseUnderstanding eligibility of Google AdsenseFinancial Model of Adsense

FINANCIAL FREEDOM LEADERSHIP

Module 4: Freelancing & Building Digital MarketingAgency How to Get Your First Clients?Channels for hunting clientsUnderstanding client & their businessPreparing proposals & quotationsProspecting TechniquesClosing techniquesHow to Build a Digital Marketing TeamPillars of a Digital Marketing AgencyHow & when to Upsell & Cross Sell Module 5: Interview Preparation Mock interviewsResume PreparationAssignment Submission

Project Work

Assignment Review

Examination

BUSINESS GROWTH HACKING Module 1: Conversion Rate Optimization (CRO) What is CRO? Understanding Conversion RatioCRO FunnelImportance of CROHow CRO WorksTricks to Improve CROA/B Testing on emailsSplit Testing on Ads Module 2: Advance Marketing Automation Creating DRIP campaignUnderstanding Lead ScoringImportance Automation tools Module 3: Growth Hacking Who is a Growth Hacker?How does Growth Hacking work?Growth Hacking FunnelGrowth hacking for BusinessCase Studies

BONUS LEADERSHIP PROGRAM

Module 4: Online Reputation Management What is ORMImplementing ORMImportance ORMORM toolsSocial Listening tools

Module 5: Messenger bot Marketing Using Messenger bot ToolsAutomating your FB ProspectingGenerating leads on ChatsCreating workflow campaigns

Module 6: Mobile Marketing Understanding Mobile marketingLandscapeWhatsApp MarketingText/SMS Message MarketingApp Store Marketing

Please Note: Bonus Module will be self learning overthe LMS

SEO AssignmentSocial Media Management & reportingPaid Marketing Walk throughContent Marketing Activities

Get Handsome StipendEarn an Experience LetterWork with Industry Team

30 Days Internship

Salient Features of the Internship

GET ACCESS TO 365 DAYS DIGITAL

MARKETING LEARNING CYCLE

3-MONTHS INTENSIVEMENTORINGPROGRAM

"We Build Marketing Leaders, Not

Managers"- Alok Academy

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Email: alokdigitalacademy@gmail.comWebsite: www.alokbadatia.com

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