Ulrich Weinberg: Impact Camp Presentation on Design Thinking.
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Transcript of Ulrich Weinberg: Impact Camp Presentation on Design Thinking.
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Design Thinking: Pushing the creative power of teams
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HPIHasso Plattner Institute
Private University
Founded in 1998
Cooperation with Potsdam University
Focus: Software Systems Engineering
10 departments
~500 students: BA, MA, PhD
PhD Program in Haifa, Cape Town, Nanjing
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d.schoolHasso Plattner Institute of Design Stanford
Founded 2005 at Stanford University,
CA
Driven by Mechanical Engineering-,
Computer Science-, Industrial Design-
and Business-Department
Different courses each quarter
Innovation driven
Open to all Stanford students
~600 students
Prof. David KelleyIndustrial Design
Prof. Larry LeiferMechanical Engineering
Prof.Terry WinogradComputer Science
George KembelDirector d.global
Prof. Hasso Plattner
Prof. Bernie RothAcademic Director d.school
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HPI School of Design Thinking
Founded in May 2007 at HPI, Potsdam
A one-year supplementary study
Innovation driven
Open to all disciplines/universities
Two semester course (Basic Track & Advanced Track)
Instruction language: English
120 students, 65 disciplines, 55 universities and 20
nationalities
35 professors and assistants from various disciplines
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HPI D-SchoolFaculty and staff
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HPI D-SchoolTeaching team Winter term 2014/2015
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Focus: human needs
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3 Core elements
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Multidisciplinaryteams
120 students, 65 disciplines, 55 universities and 20 nationalities
35 professors and assistants from various disciplines
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Iterative process
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2000 m², 5 floors with work-, share-, prototype-, lounge-spaces and
workshops
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Course structure Basic track: 80 students
Advanced track: 40 students
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Theprinciples
Stay focused on topic
Encourage wild ideas
One conversation at a time
Defer judgment
Be visual
Go for quantity
Build on the ideas of others
Fail early and often
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StudentprojectsBasic track
Winter term 2014
6-week-projects
EmployeeManagement
&Development
TV-SeriesOnline
Life GoalsSharing
Experience
FamilyFriendly
Food Buying
VolunteerTutoring
Men‘sHealth
Life SciencesConference
FosteringSocial
Innovations
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Winter term 2014
12-weeks-projectsStart-UpFunding
Experience
Household Book
Corporate Education
TeamsOnline
SocialTrading
Street Use Experience
Studentprojects
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STUDENTPROJECT/ HEALTHCARE
Prevention of infectious diseasesFamily vaccination-app
Challenge: “How might we enable parents
and physicians to prevent the spread of
infectious diseases in children?”
Vaccination schemes, member profiles,
remembering & push messages
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HeimathaubeEmergency beds for dementia patients
Challenge: “Improve the experience of and
the
interaction with elder and dementia patients
in the Charité emergency department.”
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STUDENTPROJECT/ HEALTHCARE
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STUDENTPROJECT/ LOGISTICS
bring.buddyA social delivery service
Challenge: “Improve the consumer goods
supply chain to the inner cities of the
future assuming that no cars are allowed
to drive.”
bring.buddy combines commuting-routes
information of participants with mobile
tracking technology.
DHL Sweden launched the delivery
concept under the name “myways” in
early 2012.
www.myways.com
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STUDENTPROJECT/ RETAIL
Refresh cleaningTurning dust and smell into bio-degradable
jelly
Challenge: “Redesign the vacuum
cleaning experience.“
Absorbing mini tab bounds dust, bad smell
and liquids into a jelly-brick within seconds.
The compact and hygienic brick can easily
be thrown into the garbage bin or even be
used as a water reservoir for a flowerpot.
www.crooser.de
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Airport security control
Challenge: “How might we assure the security
standards at passenger airports and increase
efficiency and convenience of passenger
handling during check-in at the same time?“
The „Flight Assistant Security Trolley“ (FAST)
creates a seemless process (replaces the
former boxes at the security check).
Enables flight passengers a much easier way
through the security check.
The FAST
STUDENTPROJECT/ MOBILITY
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Personal supply chain
Challenge: “Enhance personal supply
chains for retail customers, regarding
convenience,
cost effectiveness and sustainability.”
Virtual shopping environment that
simulates and enhances the shopping
experience in a supermarket.
Urban layout concept for pick-up stations.
Parts of the concept are realized in “real
Drive”.
real,- Drive
STUDENTPROJECT/ LOGISTICS
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Social innovation in rural health care
Challenge: "Improve the health care for
patients living in remote rural farming
areas in the Western Cape region.“
Helps nurses who work in mobile
clinics in rural South Africa to monitor
their patients better and more
conveniently.
Helps patients to never miss their
treatment and makes the routes of
the nurses more efficient.
www.summo.org
Summo
STUDENTPROJECT/ Healthcare
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Project Partners(Selection
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Professional trackImplementing Design Thinking in the
company culture and daily work:
Developed with executives from Blue Chip
companies, tailored to needs in main
organizational areas: collaboration culture,
innovation processes
and strategy implementation
Intensive 3-months-program for executives
from all industries facing complex strategic
tasks (individuals & groups)
Next track: February 2015
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In co-creation with Volkswagen, SAP, Ottogroup, Görtz etc.
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Professional track
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In co-creation with Volkswagen, SAP, Ottogroup, Görtz etc.
Program period
Over 3 months: 3 modules, each with
3 on-campus days per month,
supported by
in-between coaching in off-campus
times
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Professionaleducation
Methodological trainings (1-3 days)
Innovation workshops to solve
corporate
challenges (2-5 days)
Supporting innovation projects
(several months)
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Cooperations,projects &events
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BioThinking
Design Thinking in Biomedical Sciences.
BioThinking provides an open culture of
scientific collaboration which aims to inspire
and improve
the students’ interdisciplinary skills.
HPI D-School, Potsdam & BCRT/Charité, Berlin
September 2012-2014
25 Professors, 75 PhD Candidates
COOPERATIONPROJECT/ BIOMEDICALSCIENCES
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HPDTRPDesign Thinkingresearch program
Start 2008
HPI Potsdam/Stanford University
14 Research projects like: Impact by design,
Visual diagnostics for Design Thinking teams,
Creative spaces in innovation processes,
Teleboard MED etc.
30 researchers involved
Teleboard
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Creative spacesin innovation processes
HPI School of Design Thinking
HPDTRP project
Start: October 2013
Duration: 1 Year
Objective: Further optimization of
innovation labs
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Origins of Design Thinking2005
Design Thinking goes global
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Origins of Design Thinking2007
Design Thinking goes global
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Origins of Design Thinking
Developed in association with the HPI D-School
Design Thinking courses
Design Thinking goes global
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Corporate Design Thinking labs
Creation Center Berlin
Design Thinking Lab Eschborn
Corporate D-SchoolNeuss
AppHausHeidelberg
Innovation CenterTroisdorf
Daimler Center for Automotive Information Technology InnovationsBerlin
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Spin-offs &start-ups
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d.confestivalInternational Design Thinking event in Potsdam, September 20-22, 2012
677 participants
355 companies
143 speakers
31 nations
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Books we recommend
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Our books
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This presentation is subject to the sole rights of the HPI School of Design Thinking, Potsdam. It is subject to intellectual property rights, copyrights, and ancillary copyrights. These documents may solely be used to present the HPI School of Design Thinking and its services. Further use of any kind is not allowed. All rights of use of this concept remain explicitly with the author. In particular, any private or third-party use is prohibited without the consent of the HPI School of Design Thinking and infringements will be prosecuted according to civil and criminal law.
© HPI School of Design Thinking, Potsdam, 2014
Hasso-Plattner-InstitutSchool of Design ThinkingProf. Ulrich WeinbergCampus GriebnitzseePO-Box 90046014440 Potsdam, Germany
Phone: +49-331-5509-123Fax: +49-331-5509-128Email: [email protected]
www.hpi.de/d-school
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