UCWeb Mobile Internet Report An Inside Look at Android User Behavior
15
1 A Research Collaboration by Data Center of China Internet and UCWeb UCWeb Mobile Internet Report An Inside Look at Android User Behavior About Data Center of China Internet (DCCI) One of China’s top research agency focusing on China’s internet industry. With an extensive database built on more than 100,000 online panelists, and 30,000+ samples surveyed through telephone interviews, etc., it publishes annual reports that explore user trends and industry trends in China. Suite 1602, YiHeYangGuang Building No.2 DongTuCheng Rd. Beijing, China 100013 http://www.dcci.com.cn Contact: [email protected] About UCWeb A leading provider of mobile internet software technology and application services. Founded in 2004，UCWeb was the first company worldwide to incorporate cloud computing technology on mobile browsers. Today, UCWeb has grown into a platform to bring better mobile internet experience to billions of users around the world. 16/F, Weiya Building, No.29 Suzhoujie St. Haidian, Beijing, China 100080 http://www.ucweb.com Contact: [email protected]
Transcript of UCWeb Mobile Internet Report An Inside Look at Android User Behavior
1
A Research Collaboration by Data Center of China Internet and UCWeb
UCWeb Mobile Internet Report An Inside Look at Android User Behavior
About Data Center of China Internet (DCCI)
One of China’s top research agency focusing
on China’s internet industry. With an extensive
database built on more than 100,000 online
panelists, and 30,000+ samples surveyed
through telephone interviews, etc., it publishes
annual reports that explore user trends and
industry trends in China.
Suite 1602, YiHeYangGuang Building
No.2 DongTuCheng Rd.
Beijing, China 100013
http://www.dcci.com.cn
Contact: [email protected]
About UCWeb
A leading provider of mobile internet software
technology and application services. Founded in
2004，UCWeb was the first company worldwide
to incorporate cloud computing technology on
mobile browsers. Today, UCWeb has grown into
a platform to bring better mobile internet
experience to billions of users around the world.
16/F, Weiya Building, No.29 Suzhoujie St.
Haidian, Beijing, China 100080
http://www.ucweb.com
Contact: [email protected]
2
The rocket growth of smartphones accelerated the adoption of mobile
internet, and netizens now access the internet through their mobile
devices more than their PCs. Android has dramatically outsold its various
operating system competitors globally, making it a major driving force
according to industry consensus and research. Not surprisingly UCWeb
customers are also following this trend with more than 100 million Android
users as of November 2012, making UC Browser the most popular
browser on Android devices worldwide.
Based on insights gained from industry trends and its 100 million Android
users worldwide, UCWeb collaborated with Data Center of China Internet
(DCCI) to explore user behavior, access types, user demographics, usage
scenarios and more on the Android platform.
3
UC Browser for Android Broke 100 Mn Users Mark
2010.03 2011.12 2012.11
100,000
40,000,000
100,000,000+
Worldwide User Growth of UC Browser for Android, Monthly Active Users
Source: UCWeb internal data, November 2012
4
Android Adoption Ramping Up Faster Than Earlier Estimates
On November 6, acclaimed internet analyst Mary Meeker of KPCB revealed that Android adoption is ramping up six times faster than iPhone adoption, up from 4X in her May Forecast. She also predicted that by the end of 2013, there will be 160 million Android devices, 100 million Windows devices, and 80 million iOS devices shipped per quarter.
5
Samsung Wins Big, Indigenous Chinese Brands Rose
1 2 3 4 5 6 7 8 9 10
Model Samsung
Galaxy Ace
Xiaomi Moto
525 Defy
Samsung Galaxy
SII
Huawei 8650
ZTE 880
HTC G11
Huawei 8812
Samsung Galaxy
S3
HTC G13
Brand ZTE中兴
Source: UCWeb internal data, November 2012
Top 10 Handsets Among UC Browser’s Users， October 2012
6
Large Screen Adoption Fast on the Rise
9.97%
Distribution of Handsets by Screen Sizes
January 2012 October 2012
4.1”& bigger 3.1”- 4.0” 2.6”-3.0”
Source: UCWeb’s internal data, November 2012
7
New Handset Models Make Latest Android Versions Popular, User Voluntary Update Not Significant
15.8%
Changes in Android Versions Adopted
January 2012 October 2012
V4.0 & later V2.3 Below V2.3
Source: UCWeb internal data, November 2012
8
3G & WiFi Now Mainstream
Internet Traffic of Android Users by Access Type, October 2012
Source: UCWeb internal data, November 2012
9
Demographics of Android Users in China
63.8%
36.2%
Post 80s Gen
Source: Data Center of China Internet, July 2012
10
Smartphones Drives Mobile Internet Usage
Question:
Do you use the internet more on your phone when
owning a smartphone？
78.1% Respondents use
internet much more
16.2% Respondents use
internet a little bit more
5.7%
Respondents report no change or use less
Change of Android User Behavior
Source: Data Center of China Internet, July 2012
11
Mobile Surfing Anywhere, Anytime When & Where Do Android Users in China Use the Internet
74.7% at home
65.9% in office/school
63.7% In Commute (onboard/waiting)
46.7% In Café, Movie Theater, etc.
30.1% In Stores, etc.
Whenever Possible “Sleeping Aid”
Source: Data Center of China Internet, July 2012
12
Similar Usage Pattern to PC Internet Users
Type of Websites Visited by Android Users in China
Source: Data Center of China Internet, July 2012
13
Ease of Use, Save Data, Clarity in Navigation being Top Criteria for a Mobile Browser
Factors Considered by Android Users in China When Choosing a Mobile Browser
Source: Data Center of China Internet, July 2012
14
Android Users Prefer Mobile Browser to Apps For Many Tasks in China
Internet Usage Preferences of Android User in China, Mobile Browser VS App
Source: Data Center of China Internet, July 2012
Thank you!
www.ucweb.com
