UCSD Guardian Advertising Kit

THE UCSD GUARDIAN ADVERTISING MEDIA KIT 2008-2009

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The UC San Diego Guardian serves a unique and diverse community of nearly 28,000 students—undergraduates, grad students, and scholars from Scripps Institution of Oceanog-raphy and the School of Medicine. In addition, 27,000 staff members report for work every day (UCSD is San Diego County’s third largest employer).

A Community PaperOur students live in all the immediate areas of the La Jolla campus – in University City, Pacifi c Beach, Mira Mesa, Claire-mont, and Del Mar. Many also live in Hillcrest and catch the free campus shuttle from the UCSD Medical Center on Dick-inson St. Our staff and faculty live all over the county from Oceanside to the South Bay.

We publish 60 editions of the Guardian during the school year (September to June). Our 10,000 issues are distributed on Mondays and Thursdays to 80 campus locations and out to SIO, Hillcrest and Thornton Medical Centers, the UCSD Extension complex in Mission Valley, and the shops of La

Jolla Village and Univer-sity Towne Centers.

The Guardian has a long history of excellence, pe-rennially named among the top college newspapers by the California Newspa-per Publishers Association and the California CollegeMedia Association.

Every issue covers UCSD

www.ucsdguardian.org

newsmakers and local stories that impact the campus. The Guardian’s Opinion pages feature commentaries and edi-torials that spark debate throughout the commu-nity. Although UCSD does not boast a major sports program, Guardian sports-writers and photographers describe and illustrate UCSD’s extraordinary stu-dent athletes in action.

Check out the Monday Focus section for feature articles on UCSD people

making a diff erence, and the campus culture as a whole. Our graphically edgy Thursday Hiatus section and breaks down the campus arts and entertainment scene, and keeps you current with reviews of the latest movies, music and live shows.

Placing a Classifi ed ad in The Guardian is easy. Just go to www.guardianads.com and do it yourself, including payment, for online or print. (or both). For print only, you can also call directly to our Business Offi ce if you like, or fax to 858-534-7035. For diversion, we have the Crossword on Mondays and Sudoku on Thursdays.

We also have web exclusive stories, blogs and forums throughout the year at www.ucsdguardian.org.

Marketing – The Guardian’s Bonus PlanAn advertising plan in The Guardian is not confi ned to the ink on the page. We support your message with bonus marketing.

Advertising to UC San Diego –

A Diverse Marketplacenewsmakers and local stories that impact the campus. Opinion pages feature commentaries and edi-torials that spark debate throughout the commu-nity. Although UCSD does not boast a major sports program, Guardian sports-writers and photographers describe and illustrate UCSD’s extraordinary stu-dent athletes in action.

Check out the Monday Focus section for feature articles on UCSD people

THE GUARDIANUC SAN DIEGO


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Our business office, advertising reps, graphic designers, web staff, and student marketing team are all about 100% cus-tomer support. Your print ad is enhanced by campus flyers

posted every issue date on our advertising racks, and mentions in free Guardian “house ads.” We add mes-sages to scrolling on-cam-pus shuttles, and our own media display rack in the campus’ main food court.

Our fun-loving student Mar-keting/Promo team stages giveaways and events year-round, right on the campus. Their sole purpose is to highlight our advertisers, their products and servic-es. Last year we brought a partner restaurant out and staged a Cinco De Mayo

taco booth. The Guardian team celebrated the annual Sun God Festival with a listening party and hip-hop dancers.

In our pages (print and web), your message reaches the di-

verse clientele that is UC San Diego—a dynamic community of students and staff that is in constant action. We encom-pass six colleges, vital oceanography, engineering, business, and medical institutions, and hundreds of student and staff organizations, yet there is one entity that reaches across this broad spectrum – The UC San Diego Guardian newspaper. Join us!

Working for you—The Guardian Marketing Team at the 2008 Sun God Festival

A Guardian On-Campus Poster

SPECIAL ISSUESFALLWelcome Week Issue TU Sept. 23“Best Of” TH Nov. 20Holiday Issue TH Dec. 4

WINTERCareers Issue TU JAN 26Valentine’s Issue TH Feb. 12Spring Break Issue M Mar. 2

SPRINGHousing Guide M Apr.20Sun God Festival TH May 14Graduation Issue TH June 4

Publication Calendar


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The UC San Diego Guardian

By the Numbers

Undergraduate, grad stu-dents and School of Medicine students at UC San Diego

27,682

Guardian circulation 10,000

47% Men53% Women

Average Age21

41 % Asian 9% Hispanic29% White 2% African American12% Other

Faculty and staff, making UC San Diego the county’s third largest employer

27,000

Unique visitors to ucsdguard-ian.org from Oct 07- Jun 08398,380

UCSD community spending per week

$6Million

U.S. News and World Report ranking for UC San Diego in best public universities

8th

Students use coupons or pro-mo codes for retail stores or restaurants

78%

Students have read the cam-pus newspaper in the last three months

82%


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Undergraduates commute65% Spent per year on books and supplies by UCSD students$1,500

Every month Restaurants The Mall

Groceries Movies

Books Health Clubs

Entertainment

In the next six months Clothes

Car Repairs

Concerts

Computer software/hardware

Travel

In the next year Visit a Dentist

Job search

Rent an Apartment

Buy Furniture

Buy Auto Insurance

Open a Checking/Saving Account

Student Spending

Home Page Banner Ads450/ mo. or $150/ weekMay rotate with up to 4 others. Placement is subject to availability.Specifications: 468x60Please provide instructions regarding the code for linking through the ban-ner- The Guardian reserves the right to adjust the code.

Home Page Tile Ads$225/ mo. or $75/ weekTile Placement is on the home page, left side.Specifications: 200 pixels x 200 pixels.

Sitewide Advertising Text LinksPlease limit viewable text to 30 charac-ters.

Qty. 1-9 $60 mo.

ONLINE ADVERTIS-ING RATES

Qty. 10-24 $50 mo.Qty. 25 or more $40 mo.

Policies and DeadlinesOnline advertising policies are subject to the same policies as for print adver-tising. This also applies to deadlines, payment, billing, design services and late charges. Links directed to other sites are also subject to Guardian poli-cies and guidelines with respect to con-tent, and The Guardian reserves the right to refuse the link originating from the banner advertisement.

Space and Artwork DeadlineWeb site banners are updated every Thursday morning; text links can be uploaded Mondays or Thursdays by 4pm PST. Internet banner space reser-vation space deadline is the Thursday prior (one week in advance) at 2pm; art-work deadline is Monday prior at 2pm. The Guardian offers design services for

Rate Cardsweb site banners; please contact 858-534-3467 for more details. If artwork is not received by the deadline, the adver-tisers assumes the cost of the advertise-ment, and may be charged a late fee.

CLASSIFIED ADSwww.ucsdguardian.org, link to “Classi-fieds.”

UCSD Students & StaffGuardian online classifieds are FREE. For $5 you can also have your ad in our print edition. To include your ad in our print edition for one week (2 issues) check the line that says “place BOTH an online ad and a print ad” in the newspaper.

All Others pay the following for online ads (1 week duration).

Student Housing $20.00


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For Sale $5.00

Campus Life $20.00

Dating $10.00

Resumes $15.00

Jobs $25.00

Services $20.00

Gigs $15.00

Events Calendar $20.00

CLASSIFIED DISPLAY ADSFor a special CLASSIFIED DISPLAY AD placement, call the Advertising Manager at 858-534-3467. These are not online, but placed on the Classified print page under a specific heading (Student Housing, ForSale, etc.)

1 col. x 1” $15 PER ISSUE




POLICIESAll ads are subject to approval. The Guardian reserves the right to refuse advertising which has obscene, sexist, racist, or other content deemed inap-propriate by the Guardian. Submission of an advertisement does not constitute a commitment by the Guardian to pub-lish the advertisement. Publication of an advertisement does not constitute an agreement for continued publica-tion.

The Guardian will not be liable for fail-ure to publish an ad as requested or for more than one incorrect insertion of an advertisement. In the event of an error, or omission in printing or publication of an advertisement, the Guardian lia-bility shall be limited to an adjustment for the cost of the space occupied by the error. The business manager must be notified by the advertiser within three business days after receipt of tear sheet for a make good to be considered. Mi-nor spelling errors will not qualify for a make good. Under no circumstances

shall the Guardian be liable for conse-quential damages of any kind.

The insertion orders must be signed and faxed to 858-534-7035 by the dead-line to guarantee your ad reservation. email conformation is also acceptable to [email protected] or to the Ad-vertising Manager.

Payment The Guardian accepts cash, checks, Visa, Mastercard and American Express as payment. Payment in advance is re-quired until credit can be established.

The Agent placing the advertisement is solely responsible for prompt payment. Advertiser and/or agent assumes all liability for advertisements published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring there from against the Guardian.

Late Charges Any ad reservation, ad copy or elec-tronic file received after the deadline will be subject to a late charge equal to 15% of the ad cost.

Cancellation PolicyAdvertisement space reservations must be canceled by calling the advertising manager at 858-534-3467 prior to reser-vation deadline of the issue in which the ad was to run. Advertisers who cancel a space reservation after the deadline are responsible for the full payment of the advertisement. Space cancellations made strictly by fax or email are not guaranteed.

ART/SPECSAd DesignThe Guardian art department provides

45 min. of free graphic design time. For ads requiring lengthy design and scan time, an additional flat fee based on a rate of $40 per hour may be added, con-tingent on approval of client.

DEADLINE for final ad copy to be de-signed by the Guardian is 12 Noon the prior Tuesday for a Monday issue, and 12 Noon the prior Friday for a Thursday issue.

Please call 858-534-0468 to verify faxed or emailed corrections. The Guardian is not responsible for copy or design changes made by phone.

ProofsProofs of advertisements will be provid-ed if all ad copy and art are received by the appropriate deadline. The Guard-ian is not responsible for LATE copy revision or new artwork from the adver-tiser. The advertiser is responsible for the full cost of the advertisement if the artwork is not revised due to late copy.

Ready-to-Print Digital FilesThe deadline for digital ad files (cam-era-ready) is the prior Wednesday at 12 Noon for a Monday issue, and the prior Friday at 12 Noon for a Thursday issue.

Digital Specs Digital ad files can be e-mailed to:[email protected]. The ideal for-mats for us are Adobe Acrobat PDF (Portable Document Format) and Illus-trator CS (or lower) eps files with type fonts saved as OUTLINES.

ColorRGB color is not compatible. Please make sure spot colors are Pantone Matching System (PMS), uncoated and CMYK for 4-color process.

Editorial Office: 858-534-6580Editorial Fax: 858-534-7691Business Fax: 858-534-7035Classifieds: 858-534-346

Advertising ManagerMike Martinez 858-534-3467Business ManagerMonica Bachmeier 858-534-6845

[email protected]@ucsdguardian.orgwww.ucsdguardian.org


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DISPLAY RATES

$1250per columninch

This is an actual columnn inch

N A T I O N A L O P E N R A T E

DEADLINESSpace reservation deadline is ONE WEEK PRI-OR to the publication date. Call 858.534.3467 to reserve ad space.

PAYMENTCredit card payment is preferred and can be tak-en by phone prior to the deadline.

PREFERRED PLACEMENT(Right hand page 3, 5, 7) available for an addi-tional 25% of the ad cost.

COLORSpot color: $160 per; 4-color process: $395.

ARTWORKSend PDF files to [email protected]

PRE-PRINTED INSERTS (per thousand)

1 piece (1-5 pages)-2 to 5K $125-5 to 7.5K $115-7.5 to 10K $100



1 piece (41+ pages)-2 to 5K $160-5 to 7.5K $150-7.5 to 10K $140

3”1 col. x 3” or 3 col. x 1”

(1.875” x 3” or 6” x 1”) $37.50

6”2 col. x 3” (4” x 3”) $64.50

8”2 col. x 4” (4” x 4”) $100

10”2 col. x 5” or 2.5 col. x 4”

(4”x5”, 5”x4”) $125

12”2 col. x 6” or 3 col. x 4”

(4”x6”, 6”x4”) $129

15”3 col. x 5” (6” x 5”) $161.25

20”2.5 col. x 8” or 4 col. x 5”

(5” x 8”, 8”x5”) $250

21”3 col. x 7”

(6”x7”) $225.75

40”4 col. x 10” or 5 col. x 8”

(8”x10”, 10”x8”) $500

80”5 col. x 16”

(10”x15.5”) $1000

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NATIONAL THE GUARDIANUC SAN DIEGO

NOTICE FOR 2009/2010 YEARPrices will be changing for the 2009/2010 year, please contact 858-534-3467 for more information.

UCSD Guardian Advertising Kit

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