Mobile Computing

m.ucsd.edu

Brett Pollak

13 years in the Web field

3.5 years at UC San Diego

1.5 years experience in mobile

I work at ACT

#sharecase2011@campusweboffice

Who owns a smartphone?

Today… 33% of the U.S. Populationuse Smartphones

Smartphones

By August, 2012…

50% of the U.S. Population Will use Smartphones

Asymco, July 2011

Mobile is global

half the planet has a mobile device (3.4 billion people)

mobile data usage is expected to grow 10 fold over the next four years

by 2015, 90% of the earth will have mobile coverage

Computing Device Production

65% of 18-29 year olds have accessed the mobile internet

How do we do keep up?

Today… 33% of the U.S. Populationuse Smartphones

Remember this?

By August, 2012…

50% of the U.S. Population Will use Smartphones

Asymco, July 2011

CSS

What’s our strategy?

Powered by the UC Mobile Web Framework

Thank you & Enjoy the video

m.ucsd.edu