U6L26 Wanted: a large biscuit

© Acadsoc Ltd. All Rights Reserved.

阿卡索新经典综合英语3 (上)

Acadsoc New Classic English 3 (A)

Answer some questions about the details of the passage.

Learning Content:

Discuss three questions about the topic of the passage.

(1) Pre-reading

(2) During-reading

(3) Post-reading

U6L26 Wanted: a large biscuit

仅供外教网1对1用户使用+31152

A. Recall 2.5mins

1

No one can avoid being influenced by advertisements. Much as we may pride

ourselves on our good taste, we are no longer free to choose the things we want, for

advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or

that product, advertisers have made a close study of human nature and have classified

all our little weaknesses. Advertisers discovered years ago that all of us love to get

something for nothing. An advertisement which begins with the magic word “FREE”

can rarely go wrong. These days, advertisers not only offer free samples, but free cars,

free houses, and free trips around the world as well. They devise hundreds of

competitions which will enable us to win huge sums of money. Radio and television

have made it possible for advertisers to capture the attention of millions of people in

this way.

Listen and read through the text again. Check S’s understanding of the text.仅供外教网1对1用户使用+31152

B. Comprehension 6mins

2

Answer these questions in your own words as far as possible. Use complete sentences.

Click to check the suggested answers one by one.

1. Why are we no longer free to choose the

things we want?

2. Why have advertisers made a close study

of human weaknesses?

3. What did advertisers discover years ago?

4. What do they do after discovering this?

5. What kind of competition do they devise

these days?

6. How can advertisers attract millions of

people?

1. ______________________________________

______________________________________

2. ______________________________________

______________________________________

3. ______________________________________

4. ______________________________________

______________________________________

5. _______________________________________

_______________________________________

6. _______________________________________

_______________________________________


B. Comprehension

3Click to check the suggested answers one by one.

1. Why are we no longer free to choose the

things we want?

2. Why have advertisers made a close study

of human weaknesses?

3. What did advertisers discover years ago?

4. What do they do after discovering this?

5. What kind of competition do they devise

these days?

6. How can advertisers attract millions of

people?

1. ______________________________________

______________________________________

2. ______________________________________

______________________________________

3. ______________________________________

4. ______________________________________

______________________________________

5. _______________________________________

_______________________________________

6. _______________________________________

_______________________________________

Because advertising exerts subtle

influence on us, and we can’t avoid it.

Because they want to persuade us to buy

their products.

They design advertisements which begin

with the magic word “FREE.”

They devise competitions that will enable

us to win huge sums of money.

That all of us love to get something for free.

They attract millions of people with the

help of radio and television.

Key:


4

C. Discussion 4.5mins

Describe an advertisement you like.

Read through the supporting ideas, and talk as much as possible.

1

• what products it advertises

• where and when you first saw it

• describe the plots in it

• why you like it

• why you think it’s effective


5


What makes an effective advertisement? Discuss with your tutor.

• a unique selling proposition

• a powerful headline to attract attention

• representing the brand clearly

• keeping it simple

• creating a storyline which your audience can

relate to


2


6


What are the advantages and disadvantages of advertising?


3

Advantages: • Advertising is what sets companies apart from each other.• Companies can reach multiple markets and population groups

simultaneously.• Advertising helps a customer make positive choices.Disadvantages:• Advertising cannot produce guaranteed results.• The cost of advertising can be a disadvantage to small

businesses.


7

D. Review

9 words & 6 key notes• anticipate• go wrong• …• …

A passage• some key sentences• passage details• …• …

Comprehension & Discussion• recall and comprehension• express your own ideas• …• …

Talk with your teacher: ✓ What do you remember about the three lessons?✓ How do you like them?

3mins

Unit 6 Lesson 26 Wanted: a large biscuit

(1) Pre-reading (2) During-reading (3) Post-reading


U6L26 Wanted: a large biscuit

Documents

Transcript of U6L26 Wanted: a large biscuit