All That Glisters…

P

Presented by Geoff Livingston on March 14 at SxSW

Just because it’s shiny, doesn’t mean it’s good!

Greatness doesn’t always look good

Not the biggest Twitter account, but…

Miriam’s Kitchen Has Intent

Twitter Mission: Ideas from Beth• Keep current supporters

engaged• Inspire conversation to

support communications goal• Create buzz around an offline

event before, during, and after

• Get new ideas and feedback on programs and services

• Program support to clients• Drive traffic to web site or

blog (Google)

• Recruit volunteers• Coordinate meetings with

officials and policy leaders• Identify Influencers like

journalists using Twitter and encourage them to use you as a source

• Identify and build relationships with allies & supporters

• Tweeting key points about your issue

The Truth About Twitter

• 3-4% of U.S. population uses it as a two way form (same as tablets)

• Public, search makes it attractive for communications and content

• Nonprofits average 4,632, 2010 eNonprofit Study from M+R Strategic Services and NTEN

• Facebook gets more play per link

8

“Klout” and Content Twinfluence

What Pew Told Us

• 18% of hispanic adults use Twitter, 13% of black adults use Twitter, and only 5% of white adults are on the information network.

• Urban network• Celebrities matter less

than we think

Fundraising Example: Twestival

Twitchange Auctions

12

Exercise: What Can My Arts Organization Use Twitter For?

How to Jumpstart Twitter

• Reply instead of post• Say something

provocative• Ask a question

Increase Follower Counts Ethically

• Converse with influencers that care

• Honestly follow interesting people

• Add your account to listorious

• Create your own Twitter lists

More on Increasing Followers

• Tweet relevant valuable non org centric information

• Network weave• Promote on other

properties (web, cards, etc.)

• Hashtagged conversations

Final Twitter Tips

• Measure via Hootsuite• Click throughs to

measure strength• Import contacts from

other networks• Design profile• Consistency in names• Much, much more on

the wiki…

17

Exercise: What Can I Do Today to Better My Twitter Presence?

Social Media, a Duel Edged Sword 18

Questions?

February 15, 2011