Twitter for marketing_webinar_slides

TTwitter for Marketing and PR

www.HubSpot.com

With Mike Volpe, Ellie Mirman and Rick BurnesWith Mike Volpe, Ellie Mirman and Rick Burnes

Windows XP

Typewriter

Sieu thi dien may Viet Long - www.vietlongplaza.com.vn

Welcome!

Mike VolpeVP I b d M k tiVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe

Ellie MirmanInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/elliemirmanTwitter: @ellieeille

Rick BurnesInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/rickburnesTwitter: @rickburnes

How to Participate on Twitter

Step One1. Login to your Twitter

account2. Comment and ask questions including the characters “@hubspot”

How to Participate on Twitter

Step Two1. Go to search.twitter.com2. Search for “@hubspot”

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

Outbound Marketing

800-555-1234AnnoyingSalesperson

Inbound Marketing

Blog SEO Social Mediag

Rethinking MarketingOutbound Marketing• Telemarketing

Inbound Marketing• SEO / SEM

• Trade shows• Direct mail• Email blasts

• Blogging• Social Media• RSS• Email blasts

• Print ads• TV/radio ads

• RSS• Free tools/trials• Public Relations

Interruption Permission

HubSpot Inbound Marketing System

SEOContent

Blog

• SoftwareSEO Management Blog

SocialLanding

• Support + ExpertiseMedia

LeadIntelligence

Pages

• $250 or $500 / monthIntelligence

CRM

• No IT Required

CRM(Salesforce.com

or other)

Foundations of Inbound Marketing

Social BloggingNetworks

SEO

Agenda



What IS Twitter?

Lik E tLike … … Except

Only 140 characters

It’s viewable in lots of places

A giant chatroom You choose the people you follow

I M i I ’ bli d hi d hInstant Messaging It’s public and archived on the web

Twitter? No Time for That Nonsense!

Why Do I Need to Know This?

Twitter for PRNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

I spoke about our use of social media for biz on 2 panels -

408 555-1234?

http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

I will call you right now

Elapsed Time:50 Minutes50 Minutes

How to Succeed With Twitter

Build Your Network

Track & Analyzey

EngageEngage With Your CommunityCommunity

Agenda



Dive In

Company Brand? Or Personal Brand?

Please, Personalize Your Profile

Let Your Brand Shine

Follow People

Follow Top Twitter Users

twitter.grader.com/topusers

See Who Thought-Leaders Follow

twitter.com/dmscott

Who’s Talking About Your Keywords?

search.twitter.com/search?q=lead+generation

Engage With People

2,700 followers

1,200 followers,

Create a Company Page

twitter.zappos.com/employees

Follow People Who Follow You

Agenda



It’s a Discussion, Not a Broadcast

Follow Your Brand in Conversations

Communicate With Customers

Use Favorites to Save Highlights

twitter.com/HubSpot/favourites

Save Testimonials

http://twitter.com/Scobleizer/statuses/774666561

Publish Helpful Content

Using Twitter for Events

Meet People - “Tweetup”

What Not to Do: TMI

Questions?Questions?

Post to Twitter, including “@hubspot”

Follow the conversation:http://search.twitter.com/search?q=@hubspot

Agenda



Follower Count

• A measure of your raw distribution power

Twitter Grader

• Inputs include followers AND follower influence

@replies

• A measure of community engagement & branding• On your profile or via search.twitter.com

Impact on Our Sales Funnel

30

35

500

600

20

25400

500

srs

10

15

200

300

Lead

s

Visitor HubSpot.com

Referrals From Twitter

Leads From Twitter

5

10

100

Leads From Twitter

00

New source of visitors & leads

Agenda



HubSpot Tracks Relevant Tweets

• HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL

• Make long URLs fit Twitter’s 140 characters• Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients

• Many ways to connect to Twitter via third-party applicationsapplications

• Lots of mobile options

Flickr: Jeffery Simpson

Twitter Feed

Your Blog, Flickr or Any Feed

• Allows you to automatically update your Twitter• Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags.org

• Follow topics and events (#IMS08)• Inbound Marketing Summit• Inbound Marketing Summit• IMS 2008

IMS08• IMS08• IMS2008

• Find people talking about similar topics

HubSpotters to Follow

HubSpottersh b t• hubspot

• Graderwww hubspot com/twitter/

And more …

• Onstartups• Bhalligan

www.hubspot.com/twitter/

• PC4media• Prashantkaw• Adbinoor• dunster

Some of Our Favorite Tweeple

• ChrisBrogan• Dmscott g

• Scobleizer

Dmscott

Guykawasaki • Scobleizer• Guykawasaki

• Xenijardin• TheOnion

• WholeFoods• Tdefren

Thank You!

Learn more about HubSpot:http://www.hubspot.com/products/owner/

http://www.hubspot.com/products/marketer/

Mike VolpeVP Inbound MarketingT itt @ l

Ellie MirmanInbound Marketing ManagerTwitter: @ellieeille

Rick BurnesInbound Marketing ManagerTwitter: @rickburnesTwitter: @mvolpe Twitter: @ellieeille Twitter: @rickburnes

Twitter for marketing_webinar_slides

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Transcript of Twitter for marketing_webinar_slides