TV. Ident Proposal

Discovery Channel

I have chosen to rebrand the Discovery channel.

The globe in the logo shows that the show is an educational one.

The target audience for the Discovery channel is roughly 20+ mainstreamers, mostly aimed at males.

This channel is a well known documentary one, involving shows based on science, history, space and nature.

Branched out into different channels, run by discovery.

My idea’sI want to show the transition of analogue to digital, but I also have an idea for what to

do incase I wish to show something else.

My current idea’s are:- An exploding analogue TV, zooming out to be a video in the globe of the logo.

Show the transition of analogue to digital, also represents some of the shows such as mythbusters that do this sort of thing.

- Blueprints being broken down, zooming out to be in the globe of the logo. (relate to analogue change) Similar to an older Ident used by the channel.

- Radio tower being demolished, zooming out to be in the globe of the logo. Shows the transition from analogue to digital.

- A panning image of a natural landscape. (My original idea) Shows the channels educational documentary status.

- A mechanical press stamps a metallic ‘D’ onto the screen.

InspirationI am inspired by documentaries, which the channel is famous for, I got the

majority of my information by looking on the Discovery channel website.

This is a screenshot of my Popplet, I used this website as a way to present my information in an interesting way: