TV Launch Proposal

44
4th April 2014 Event Proposal | By Rhiannon Evans, Laura Bartholomew, Stephanie Burbage, Chloe Weddell and Maria Lunde Hoem. LUNA EVENTS SCREEN SQUEEZE LAUNCH PARTY

description

Here is a proposal that myself and fellow classmates put together for the launch party of our TV show Screen Squeeze.

Transcript of TV Launch Proposal

  • 4th April 2014

    Event Proposal | By Rhiannon Evans, Laura Bartholomew, Stephanie Burbage, Chloe Weddell and Maria Lunde Hoem.

    LUNA EVENTS

    SCREEN SQUEEZE LAUNCH PARTY

  • 1

    Table of Content

    Luna Events Description.2

    Event Purpose3

    Audience Research.4

    Venue..7

    Maps & Directions..11

    Floor Plan..12

    The Host.14

    Event Programme15

    Marketing & Promotion Strategy.17

    Event Details21

    Planning & Production Schedule..24

    Event Team & Staff Schedule..25

    Risk Assessment26

    Budget....28

    Evaluation.30

    Cross-media.31

    Contribution List40

    Appendices41

  • 2

    Luna Events Description

    Luna Events is an events company based in the heart of Birmingham City, created by students

    to create out of this world events. We focus on helping clients that are willing to work with

    us and get the best that they want out of the event. We have awesome specialists in

    marketing, design and creativity, branding, PR and social/digital media. We think big, deliver

    the results wanted as well as having a lot of fun in the process. We want to give you the best

    event you could possibly wish for.

  • 3

    Events Purpose

    The purpose of the event we are putting on is a launch night for the new E4 commissioned

    show Screen Squeeze. The event will be the first viewing of the show, the night before it airs

    on TV, and this will be an opportunity for press, staff, bloggers, competition winners and

    celebrities to see the first episode before anyone else.

    The launch night will be light-hearted, fun and entertaining, and we have chosen an

    appropriate venue (The Natural History Museum) and host (Troy the magician) to help

    achieve this. It will be an opportunity for E4 and Screen Squeeze to gain press attention and

    coverage which will help achieve the aim of gaining viewers the following night. The TV show

    is aimed at 18-34 year olds, and we have followed this demographic for our event by

    providing entertainment and a structure that we believe will appeal to them. For example,

    free drink on the door, entertainment by Troy, a photo board, canaps throughout as well as

    a bar and dance area after the episode viewing.

  • 4

    Audience Research

    The TV show Screen Squeeze, that we are producing a launch event for, is an E4

    commissioned show aimed at 18-34 year olds. The event is going to be showing the first

    episode of the new show, and there will be around 300 people attending. The demographic

    of audience members is young adults; therefore the event theme will be based on this, for

    example keeping the light-hearted, fun and energetic concept of Screen Squeeze. This will

    be evident in the design, the content and the promotion for the launch. We will be inviting

    celebrities to attract more media attention to the event and therefore to the programme.

    The event is invitation only.

    The audience includes:

    Cast and crew from Screen Squeeze all with +1 (96 in total)

    Producer

    Studio Director

    Production Manger

    Production Assistant

    VT Producer

    Assistant Producer

    Set & Props Manager

    Music Controller

    VT Director

    Researchers (x5)

    Location camera operators (x4)

    Location sound assistants (x3)

    Location reporters (x3)

    E4 staff (24 in total)

    David Abraham CEO

    Jay Hunt Channel 4 Executive

    Julian Bellamy Head of programming

    Will invite 12 members of staff from E4, all are allowed a +1.

    VT Editors (x4)

    Digital Media Producer

    Studio camera operators (x4)

    Autocue controller

    Floor Manager

    Floor Assistants (x2)

    Runners (x2)

    Lighting operator

    Vision Mixer

    Graphics operator

    VT operator

    Sound supervisors (x3)

    Studio presenters (x2)

  • 5

    Audience Research Continued

    E4 stars (e.g. people from other E4 shows)

    Made In Chelsea (17 in total):

    Jamie Laing

    Spencer Matthews

    Oliver Proudlock

    Francis Boulle

    Lucy Watson

    Alexandra Felstead

    Andy Jordan

    Stevie Jonhson

    Mark-Francis Vandelli

    The Midnight Beast (9 in total)

    Stefan Abingdon

    Julia Deakin

    Esther Smith

    Ria Zmitrowicz

    Andrew Wakely

    My Mad Fat Diary (13 in total)

    Sharon Rooney

    Dan Cohen

    Jodie Comer

    Jordan Murphy

    Ciara Baxendale

    Nico Mirallegro

    Darren Evans

    Rude(ish) Tube (2 in total)

    Alex Zane

    Matt Kirshen

    Francesca Hull

    Mark-Francis Vandelli

    Victoria Baker-Harber

    Louise Thompson

    Rosie Fortescue

    Pheobe Lettice

    Alex Mytton

    Francesca Newman-Young

    Ashley Horne

    Ryan Pope

    Sophie Wu

    Simon Farnaby

    Claire Rushbrook

    Ian Hart

    Shazad Latif

    Bamshad Abedi-Amin

    Turlough Convery

    Sophie Wright

  • 6

    Audience Research Continued

    Celebrities all with a +1 (40 in total)

    Caroline Flack

    Matt Richardson

    Keith Lemon

    Joey Essex

    Amy Willerton

    Luisa Zissman

    Dappy

    Casey Batchelor

    Ollie Locke

    Mario Falcone

    Press and bloggers (40 in total)

    The Media Guardian TV (x2)

    The Daily Mail TV & showbiz (x2)

    TV Choice (x2)

    Whats On TV (x2)

    The Sun (x2)

    MTV (x2)

    Heat Magazine (x2)

    Company Magazine (x2)

    Cosmopolitan Magazine (x2)

    Glamour Magazine (x2)

    Competition winners (40 in total)

    20 competition winners with +1s

    Total number of guests: 281

    Charlotte Crosby

    Mark Wright

    Michelle Keegan

    Chloe Sims

    Lauren Pope

    Charlie Sims

    Noel Fielding

    Nick Grimshaw

    Rylan Clark

    Stephen Mulhern

    The Mirror 3am (x2)

    Now Magazine (x2)

    Huffington Post UK (x2)

    OK! Magazine (x2)

    Zoe Sugg (Blogger) +1

    Alfie Deyes (Blogger) +1

    Jack Harries (Blogger) +1

    Finn Harries (Blogger) +1

    Tanya Burr (Blogger) +1

    Louise Watson (Blogger) +1

  • 7

    Venue

    The Natural History Museum, Central Hall

    The Central Hall is in the heart of the Museum and one of Londons largest and most flexible

    venues, it is an example of Victorian architecture at its most magnificent. Available in the

    evenings and with nightfall the hall takes on a dramatic transformation making it ideal for

    receptions, charity events, awards ceremonies and private celebrations. Our guests will arrive

    via the Museums impressive front steps. They can dine, drink and dance beneath the

    beautifully painted ceilings of the Central Hall alongside a full-size Diplodocus known

    affectionately as Dippy.

    Location: South Kensington, London.

    Tube: South Kensington (District, Circle, Piccadilly lines)

    Address:

    The Natural History Museum

    Cromwell Road

    London

    SW7 5BD

    Tel: +44 (0)20 7942 5434

    Email: [email protected]

    Official website: http://www.nhm.ac.uk/business-centre/venue-hire/venues/central-

    hall/index.html

  • 8

    Venue Continued

    Room Style of Event Capacity

    Central Hall Dinner Up to 650

    Dinner with dancing Up to 450

    Standing reception Up to 1,200

    Central Hall in daylight.

    This is it at night all ready for an event, with a similar lighting and layout to how we plan to

    have our event.

  • 9

    Venue Continued

    This is a picture of a bar in the venue from a previous event; we want a similar set up and

    style bar for our launch party. Dippy is the main feature and centre point in the room

    therefore we feel it is important to lay out the furniture to that.

    Whats included in the price?

    Venue manager

    Operations manager

    Top security team

    Staffed cloakroom

    Toilet attendants

    Cleaners and porters

    Furniture hire is available at an additional charge.

    Extra venue information:

    The venue may be available after midnight for an additional charge.

    Other rooms may also be hired at an extra cost.

  • 10

    Venue Continued

    List of suppliers that the museum recommends:

    Caterers

    The Admirable Crichton: www.admirable-crichton.co.uk

    By Word of Mouth www.bywordofmouth.co.uk

    Dish www.dishcatering.co.uk

    The Moving Venue www.movingvenue.com

    Payne & Gunter www.payneandgunter.co.uk

    Rocket www.rocketfood.net

    Table Talk www.tabletalk.co.uk

    the-recipe www.the-recipe.co.uk

    Seasoned Events www.seasonedevents.co.uk

    Production companies

    Banana Split Productions www.bananasplitprods.com

    Blitz Communications www.blitzcommunications.com

    Event Concept www.eventconcept.co.uk

    inGenius www.ingeniusuk.com

    Metro www.metrobroadcast.com

    Smyle Creative Ltd www.smyle.co.uk

    Wise Productions Ltd www.wiseproductions.co.uk Entertainment agents

    Dark Blues Management Ltd www.darkblues.co.uk

    Prelude www.preludeentertainment.co.uk

    Sternberg Clarke www.sternbergclarke.co.uk

    Floral design

    Designer Flowers www.designerflowersuk.com

    Gail Smith www.gailsmith.co.uk

    Lavender Green www.lavendergreen.co.uk

    Mary Jane Vaughan www.maryjanevaughan.co.uk

    Living foilage hire

    Palmbrokers www.palmbrokers.com

    Team Building Packages

    Wildgoose www.huntthegoose.com

  • 11

    Maps & Directions

    How To Get There

    One of the reasons we at Luna Events propose the Natural History Museum, London, is

    because of its location. It is easy for guests to get to the venue by a number of transportation

    options.

    By tube The Museum is in walking distance of South Kensington station on the District, Circle

    and Piccadilly lines.

    By bus Routes 14, 49, 70, 74, 345, 360, 414, 430 and C1 stop near the Museum. The 360

    stops on Exhibition Road.

    By train Victoria tube station on the Circle and District lines is beneath Victoria train station.

    The Museum is two stops westbound.

    By coach Victoria Coach Station is in walking distance of Victoria tube station on the Circle

    and District lines. The Museum is two stops westbound. For groups travelling by coach, the

    coach drop-off point is outside the Cromwell Road entrance. Please ensure engines are

    turned off when waiting in this area.

    By car Driving to the Museum may not be easy and parking is only available on Exhibition

    Road for residents and a limited number of Blue Badge holders.

  • 12

    Floor Plan

    Our event will be held Natural History Museum, London, in the Central Hall, April 4th.

  • 13

    Floor Plan Continued

    Guests will enter from Cromwell Road, London where they will head onto the red carpet that

    is directly outside that entrance.

    From there they will head straight into the central hall. The back is for mingling for early

    comers and for light refreshments and chat before heading towards the stairs, where the

    table and chairs will be. The event will then start.

    Guests will head back to the refreshment area after the viewing where they can talk to

    reporters, take a picture with the Oscar selfie and/or leave.

  • 14

    The Host

    Troy

    At Luna Events, we know the importance of having

    something, or someone, to lead your guests through the

    night in order to make them feel the way you want them

    to feel, and behave the way you intended them to.

    Troy Von Schneibner is a young street magician with his

    own television show, Troy, on E4. He is an incredible

    magician and has a very charismatic personality, which is

    why we believe he will be the perfect host for the Screen

    Squeeze Launch Party. He performs magic anywhere and

    on spot, leaving people amazed and in awe.

    Troy will be hosting the launch party and acting as a

    presenter on stage, leading guests through the programme of the evening. During the event,

    he will be going around the main room in the venue performing his magic and acting as

    entertainment. For videos and more information about Troy, please visit

    www.channel4.com/programmes/troy.

  • 15

    Event Programme

    6.00pm on Friday 4th April

    Host: Troy (magician)

    6.00pm: Guest are arriving.

    Purple carpet + that background thing, drinks on door, barriers, security, host on site.

    Security guards, photographer in front room, catering firm on site (waiters with drinks, drinks,

    canaps).

    6.45pm: Opening of doors to the main room.

    Music on speakers, screen squeeze logo bouncing around room, host on stage welcoming

    everyone and starting the show, welcome-to-the-launch-of-ScreenSqueeze-speech.

    Microphones on/by stage.

    7.00pm: Show screening.

    Projector, technical equipment, technician, lights go down/darker room.

    7.30pm: Host on stage presenting press conference.

    Presenters going around with microphones to the press people whos got questions.

    Two microphones.

    8.00pm: Host on stage, informs people that the bar is now open, photo corner with funny props,

    headboard/picture frame, dance area, people taking pictures with logo, disposable cameras on

    each table.

    Bar staff, three photographers (photo corner + headboard/picture frame/logo + general

    pictures around the venue as not everyone will be interested in the funny pictures),

    disposable cameras.

  • 16

    Event Programme Continued

    9.30pm: Host back on stage introduces presenters (thank you for coming, happyhappyhappy),

    host does some magic tricks on stage with presenters.

    10.00pm: Host wraps it up and says thank you for coming, get home safe and all of that.

    Thats all weve got for tonight, thank you for coming, doors will close at 10.30pm so stick

    around and mingle. Thank you!

    10.30pm: Music off, doors close.

  • 17

    Marketing & Promotion Strategy

    Market

    Our market or target audience is quite broad as we aim to target members of the media and

    press, E4 executives, celebrities and a small number of the public.

    Marketing Objectives

    To promote the television programme Screen Squeeze through a first episode launch.

    To gain media coverage of the show Screen Squeeze through a launch.

    Promotion of the show through media outlets ad producers to the shows audience.

    Marketing Mix: Pre- Event

    Pr: We can use PR strategies to gain promotion for the event through features, stories and

    articles. We can do this by letting newspapers, magazines and bloggers interview the

    presenters and reports on the show. This will encourage promotion for the event as it will

    inform people of what is going on and about the competition they can enter to gain access to

    the exclusive event. We can also get try to get a feature in one of the magazines and invite

    them to attend the event, this will give further promotion to the television show after the

    event has happened.

    Invitations: We will be sending out select invitations to E4 executives, the press/media and

    celebrities to attend the event. These invitations will allow us to select specific media who

    will come to the event who aim is to attend the event and then go on to promote it through

    media coverage of the television show. Through inviting celebrities the event will seem more

    glamorous and promote the show further. The invitations are designed like television que

    cards to keep the theme of a television show and to make them more unique.

    Invitation Design:

  • 18

    Marketing & Promotion Strategy Continued

    Online and Social Media: Online and social media will be a big part of our marketing and

    promotion scheme as it will keep guests and the public updated on what is going on. Guests

    can also interact with the event before it even happens and this again gains promotion for

    the television show as if they are celebrities they have a large fan base. It also links to the

    theme of internet content on the show and will be key when the event is taking part as we

    can update what is going on as the event progresses.

    Endorsements: We can promote the event through endorsement as the programme itself will

    be sponsored by Absolute Vodka and at the event we will be giving out goody bags for all

    attendees. Absolute can then contribute to the event by giving supplies for the goody bags

    and as well as refreshments at the bar. We will also include them in the advertisement on our

    backdrop where celebrities and guests will have their photos taken. This will again create

    more promotion for the event as Absolute are a large drinks company.

    Competition: We are planning on creating a small competition for at least 20 members of the

    public, and their plus ones, to win tickets to the event. This again gives more promotion to

    the television show and we can gain audience feedback of the show after they have seen it.

    We will be creating a competition that will be advertised on the shows website and online,

    those who enter the competition will have to create and upload a funny vine video and the

    top 20 funniest videos will be chosen as our winners and attendees. This links in to the

    internet theme and content of the programme.

  • 19

    Marketing & Promotion Strategy Continued

    Photo board: Before the event we will be setting up a photo board within the venue to

    promote the competition element of the event. We will place a photo board of the latest

    Oscar photo with certain celebritys heads cut out; this will encourage people to take a photo

    within the board that they can then upload to the website. This will encourage people to

    enter the competition as they will gain access to information about the show.

    Marketing at the Event

    Social Media: While the event is taking place we will use social media accounts to update

    what is going on in the event so that the television shows audience can be involved even

    though theyre not. We can also use social media to promote the show and event through

    celebrities/guest who will post theyre opinions of the night on their accounts. We have come

    up with a promotion photo frame, we will use a cut out of the television shows logo and get

    guests to put their faces within it. These photos can then be uploaded and shared on social

    media websites.

  • 20

    Marketing & Promotion Strategy Continued

    Photo board: We will also have a fun photo board of the latest Oscar selfie that will allow

    guests to put their faces in, like the logo, to get a souvenir photo from the event. This quirky

    idea is fun for the guests but also allows us to promote the events and guests attending on

    social media sites.

    Photo corner: At the event we will have a photo corner where people can take photos

    together. A photographer will be placed here, and funny props (wigs, fake noses, glasses,

    hats etc) will be available for the guests to put on to make it humorous.

    Photography/Video feed: As we have said above we will be constantly updating social media

    accounts with photography of the night. We can use video equipment to upload a short live

    video feed of the event that will help to promote it to the television audience. We can also

    use this video equipment to interview event guests and get feedback from them on the

    television show and what they have enjoyed. This footage can all be edited after the event

    and create a promotional and recap video.

    Managing/Monitoring progress

    We can manage and monitor the events progress through social media and the responses to

    the event. We can also manage t through guest attendance at the event as we will be sending

    out select invitations to guests. Competition entries will also help us to monitor the event as

    we will be able to see how many members of the public have applied to win tickets. After the

    event has finished we can also monitor how much media coverage of the television show is

    published as the main aim for the event is to gain promotion from the press to promote the

    show to the public.

  • 21

    Event Details

    Catering

    The catering company By Word of Mouth will be catering our event. Considering the type of

    event we are hosting, we suggest it would be most appropriate to serve finger-food and

    drinks, in place of having a formal dinner. This way guests will have the chance to mingle

    around the venue, and it suggests a casual and fun launch party, which goes with the target

    audience and the television show that is being launched.

    Canaps will be served in the main room, and the guests will receive one free alcoholic/non-

    alcoholic drink on the door, as well as one free drink at their table. More drinks can be

    purchased by the bar. Waiters and waitresses will be supplied by the catering company.

    By Word of Mouths canaps are designed to be highly visual and packed with perfectly

    combined, seasonal flavours. (www.bywordofmouth.co.uk/food/canapes).

    Fine wine lists, elegant cocktails and our own range of delicious soft drinks have been put

    together with the same care and attention as our menus to ensure they are food-matched,

    party friendly and offer real versatility. (www.bywordofmouth.co.uk/food/drinks).

    As a part of the show screening during the event, we will also have candyfloss, popcorn, pick-

    n-mix and hotdog stands as fun extras. These will be catered by A Taste of Profit

    (www.atasteofprofit.com).

    Candyfloss, 250

    Pick-n-mix, 300

    Popcorn, 400

    Hotdogs, 500

  • 22

    Event Details Continued

    Photography

    We will have three photographers at the event. Photographer 1 will be based by the purple

    carpet outside as guests are arriving. After the guests have entered, photographer 1 will

    move into the main venue and take general photograph of guests and staff for the rest of the

    evening. Photographer 2 will be based inside the main venue by the photo corner, and

    photographer 3 will be by the photo board.

    The photographers will be hired from London Events Photography

    (www.londoneventsphotography.org), one of the UKs leading event photography

    companies. For price per photographer, see below.

    Two hours photography, 299

    Three hours photography, 374

    Four hours photography, 449

    Five hours photography, 537

    Six hours photography, 624

    Seven hours photography, 712

    Full day (eight hours) photography, 799

    (www.londoneventsphotography.org/rates_prices)

    London Events Photography will also provide us with a camera crew which will film/interview

    guests during the event to see what they think of the event, the television show and so on.

    This information will be used for feedback and evaluation of the event.

    Technical Equipment

    All the technical equipment we need (lighting, projector/screen, microphones etc.) will be

    handled by Wise Productions (www.wiseproductions.co.uk).

    Lighting: Floodlights on stage, follow spot for host and press conference, decorative lighting,

    lighting control desk and dimming.

    Sound/audio: One radio microphone kit for host, 2 microphones with stands on stage for

    presenters, 2 wireless microphones for press conference, loudspeakers and speaker stands.

    Visual: Video projector and projector screen.

  • 23

    Event Details Continued

    Music

    Luna Events will take responsibility for producing an appropriate music playlist for the event

    start (when guest enter), and for party (dancing).

    Staff

    A top security team, bar staff, staffed cloakroom, toilet attendees, cleaners and porters are

    included in the hire of the venue. The catering staff is included in the hiring of the catering

    company By Word of Mouth. Our technical staff is included in the hiring of equipment from

    Wise Productions and their staff will work closely with us in order to reach our objectives and

    deliver the event we want.

    Decoration

    Wise Productions will set up decorative lights inside the venue. By Word of Mouth will

    provide florists, crockery and other table decoration. Luna Events provide other decoration

    like Screen Squeeze logos, photo boards and designs etc.

  • 24

    Planning & Production Schedule

    Event planning and production

    January 2014

    Planning of event begins

    Brief given by E4/Screen Squeeze

    Basic ideas thought through

    Ideas then developed and finalised

    February 2014

    Book venue

    Book caterers

    Book technicians

    Book photographers

    Book staff to work on the night

    Create guest list

    Send out invites to guests

    Finalise all details for event

    March 2014

    Make sure everything is booked and sorted

    Email reminders sent out to guests who responded saying they would be attending

    Promotion (social media it wont be greatly promoted because it is an invite only

    event, however E4 and Screen Squeeze can use their social media pages to promote

    the night)

    Competition announced for the public to try and win tickets to the event

    April 4th 2014

    Event day set up and launch night

  • 25

    Event Team & Staff Schedule

    Time schedule for the day of the event

    11.00am: Luna Events staff arrive at venue

    11.30am: Luna Events team briefing about plan for the day

    Midday: Start setting up venue (tables, decorations, layout of hall etc)

    1.00pm: Technical team arrive

    1.15pm: Technical team briefing

    1.30pm: Technical set up (projector screen, lighting, sound etc)

    2pm: Presenter of the event and caterers arrive

    2.30pm: Soundcheck/run through of technical elements

    3.30pm: Break/sort any problems that have occurred in run through

    5pm: Arrival time for Luna Events staff, technical team, photographers, camera crew, Natural

    History Museum staff, security

    5.15pm: Meeting with every member of staff to run through the plan for the night

    6.00pm: Guests start arriving

  • 26

    Risk Assessment

  • 27

    Risk Assessment Continued

  • 28

    Budget

    Category Quantity Item Description Taxable Price Total

    Staff X 3.5 months and per person

    Event management and consultancy fees

    Costs for event consultancy and planning over three months and time at event on day.

    Inc in price. 2083 per month,

    7291 per person for

    whole period.

    36,458

    X 10 hours

    Production company

    Provide lighting, sound, staging, projection, sets, bars and backdrops.

    Inc in price. 500 per hour

    5,000

    X 20 Catering staff Handing out canaps and drinks etc.

    N/A 57.50 1,150

    X 6 Normal bar staff

    3 bar staff working on each end of the bar or each bar.

    N/A 57.50 345

    X 2 Mixologist Specialist bar staff who mix cocktails and such.

    N/A 67.50 135

    x 3 Photographer 3 Photographers Inc in price. 537 1,611

    Venue x 1 Venue Natural History Central Hall

    Exempt from tax.

    19,900

    Banqueting chairs

    x 281

    Table chairs 281 seats for the round tables

    Not taxed. 1.95 547.95

    Tables x 40

    Round tables 40 round tables to sit 7 a table, with sitting 8

    Inc in price. 6 240

    X 40 Star cloth

    Table decoration

    To go on each table

    Inc in price. 60 2,400

    X1 Purple carpet

    Carpet The red or purple carpet which guests will walk on to enter event.

    Inc in price. 100

    Food and drink

    X8 per guest at

    25

    Canaps Mini canaps, will be able to eat 8 per guest.

    Inc in price. 25 per person

    7,025

    TBC Bar drinks etc. Bar drinks, transport & delivery, ice

    Inc in price. 2000, deposit 750.

  • 29

    glasses and garnishes.

    x 1 Candy floss machine

    Little fun extra for first show viewing

    Inc in price. 250

    X 1 Hot dog stand Little fun extra for first show viewing

    Inc in price. 500

    X 1 Popcorn stand & machine

    Little fun extra for first show viewing

    Inc in price. 400

    X 1 Pick n mix stand

    Little fun extra for first show viewing

    Inc in price. 300

    Entertainment

    X 4 hours Host Magician and host Troy

    N/A 250 per hour

    1,000

    x 2 Presenters and hosts for the night

    N/A 200 per person

    400

    Miscellaneous

    X 241 Invitations with envelopes

    Invitations N/A 0.45p per invitation

    108.45

    X 18 Chauffeured cars

    Chauffeured cars to drive top C4 execs and celebrities to and from event.

    Inc in price. 228 per car

    4,104

    X 40 Miscellaneous bits for tables e.g. disposable cameras.

    Table decorations N/A 30 per table

    1,200

    X 2 Photo boards Photo boards for Oscar selfie re-creation.

    Inc in price. 90 per board

    180

    X 1 Paparazzi backdrop

    Backdrop to have celeb /pap pictures on the purple carpet.

    Inc in price. 357

    X1 Promotional photo frame (logo)

    Screen Squeeze logo cut out so people can have pictures with it.

    Inc in price. 16

    Total and Balance Due:

    85,727.40

  • 30

    Evaluation

    Event Evaluation/Method of Feedback

    To get feedback from attendees about the success of the event, we are having a camera crew

    film it and interview guests during the night. This will then enable us to get an idea about

    how well the event has gone and if they have enjoyed the night. This will also be helpful for

    E4 and the Screen Squeeze team because attendees will be able to give their opinion on the

    TV show.

    We will also monitor the attendance by having security keep count of who has come and who

    hasnt. They will have a guest list of names and can tick them off when they arrive.

  • 31

    Cross-media

    Promotional/Press Pack

    As a group, we have produced a promotional press pack for our cross-media piece. The

    adverts and competition will also be posted on the Screen Squeeze website. The list below

    indicates who has produced each element within the pack.

    Chloe: Event Review

    Rhiannon: Advertisement for Event

    Stephanie: Advertisement for Competition

    Maria: Press Release

    Laura: Distribution List

  • 32

    Event Review: Launch night for E4s Screen Squeeze

    On Friday 4th April 2014, E4 held a launch night for their newly commissioned

    show Screen Squeeze at The Natural History Museum in London. The event

    was organised by the respected events company, Luna Events.

    The night featured the first viewing

    of the first episode of Screen Squeeze, which then aired

    on TV the following night (Saturday 5th April at 9pm). It was

    a great opportunity for press, bloggers and E4 staff to get a

    feel for the show and how it was going to be received by

    the audience. The show is targeted at 18-34 year olds, and

    it was evident that the event had the same aim for its age

    demographic. The launch was kept light-hearted and fun

    by the decorative theme, and through the nights

    entertainment.

    Troy, the well-known magician who regularly appears on E4, was the host for the night and he did a

    fantastic job getting everyone involved. This resulted in a lively atmosphere within the Central Hall.

    There were free drinks provided on entrance, and canaps throughout the night, which pleased

    attendees. The famous Oscar 2014 selfie was featured on a photo board, allowing people to stand

    behind and place their heads on the famous faces, much to guests amusement. The bar and dance

    area was also a great way for the attendees to relax, enjoy themselves and discuss Screen Squeeze

    with the press, bloggers and celebrities that filled the venue.

    Among the 280 invited guests were famous faces including Nick Grimshaw, Keith Lemon, Noel

    Fielding, Caroline Flack, Mark Wright, Michelle Keegan, Rylan, Joey Essex, Luisa Zuissman and the cast

    of the E4 shows, Made in Chelsea, My Mad Fat Diary, The Midnight Beast and Rude(ish) Tube. Troy

    made sure to single out some of these celebrities and include them in his magic tricks; one that sticks

    in mind is Troy and Keith Lemon, who made an entertaining duo and had the audience streaming

    tears of laughter.

    E4s launch night appeared to be a great success and guests left feeling happy and excited about the

    prospect of this new magazine show. It is definitely going to be one to watch if you are interested in

    gossip, entertainment, music, sports or fashion. The first episode, which covered beauty products,

    fashion trends, football updates, festival news and a live music performance, gained 20% more

    viewers than E4 had aimed for, which is a great starting point for Screen Squeeze. Personally, I see

    the show being a huge success, and will definitely appeal to both males and females in the 18-34 age

    demographic.

    You can catch Screen Squeeze on E4 at 9pm every

    Saturday and Sunday.

    Luna Events www.lunaeventscompany.co.uk and

    [email protected]

    Twitter: @LunaEvents

  • 33

    Advertisement for Event

  • 34

    E4 Launch Party Competition!

    Want the chance to be an exclusive guest at the launch party of E4s brand

    new show Screen Squeeze?! Well heres your chance, Luna events is hosting

    are one off launch event for E4s latest, upcoming show. VIPs and celebrities

    will all be there to preview the first episode of Screen Squeeze and you could

    be too! The fantastic event will take place Friday 4th April at the amazing

    Natural History Museum. Guests will be treated to delicious cocktails, movie

    treats and goody bags sponsored by Absolute vodka. Now how could you say

    no?!

    So heres what you have to do, create and upload your funniest Vine video. It

    can feature anything from a crazy pet, dancing granny or even your drunken

    friends on a night out. Upload your vine videos here and the top 20 best Vines

    will win tickets to the launch including a plus one. Competition closes 24th

    March and winners will be announced 28th March. So you and your friends get

    a move on and start capturing those hilarious moments! Good Luck.

    Upload your Vines here

  • 35

    Launch Party Competition Online

  • 36

    PRESS RELEASE

    Screen Squeeze Launch Party THE LAUNCH PARTY OF THE NEW E4 TELEVISION SHOW SCREEN SQUEEZE IS

    HELD AT THE NATIONAL HISTORY MUSEUM IN LONDON ON 4TH APRIL 2014.

    Friday 4th April 2014 at 6.00pm, doors will open for the 281 guests of the launch party for the

    new E4 television show, Screen Squeeze. The show looks at entertaining subjects like sports,

    music, fashion, and so on, and is targeted towards a younger audience. The guests will be

    walking down a purple carpet, the Screen Squeeze colour. The launch party is held in the

    National History Museum in London, home to over 70 million natural history specimens, and

    world-class visitor attraction. The launch party will have a casual and fun atmosphere, with a

    night full of entertainment.

    The host of the night is the charismatic Troy von Schneibner, a young street magician with his

    own television show Troy, on E4. Troy is an incredible magician who always leave his

    audience amazed and in awe. As a part of the launch, the first viewing of Screen Squeeze will

    also take place at the event, followed by a press conference allowing the press to ask

    questions.

    This night is not one to be missed, youll definitely see me

    there Jamie Lang

    The party is an invitation-only event, and will include the cast and crew from Screen Squeeze

    as well as staff from E4. David Abraham, the CEO of E4, will make an appearance. Several of

    the E4 celebrities, including Jamie Lang (Made in Chelsea), Spencer Matthews (Made in

    Chelsea), Sharon Rooney (My Mad Fat Diary) and Alex Zane (Rude(ish) Tube), will be

    attending the event.

    In addition to the press, Screen Squeeze staff, E4 staff and celebrities, Screen Squeeze has

    held a competition which allows 20 winners from the public (excluding plus ones) entrance

    to the launch party.

    ENDS (305 wds) N.B. Editors notes follows on next page.

  • 37

    Notes to editor

    Selected interviews are available with Screen Squeeze staff. Please contact the events company with request:

    [email protected]

    www.lunaeventscompany.co.uk

    www.twitter.com/lunaevents

    For more information about Screen Squeeze, please visit their social media platforms and website:

    www.tvandchatshows.wix.com/screen-squeeze

    www.facebook.com/ScreenSqueezeE4?fref=ts

    www.twitter.com/ScreenSqueeze

    LUNA EVENTS

    Maria Lunde Hoem

    Content Editor

    Email [email protected]

    Telephone 07851 939702

    Rhiannon Evans

    Researcher/Plugger

    Email [email protected]

    Telephone 07854 111720

  • 38

    Distribution List

    Name Email Address Company Type of media

    outlet

    Lisa Palta [email protected] OK Magazine Magazine &

    online

    Ronnie Whelan [email protected] Hello! Magazine &

    online

    Lucie Cave [email protected] Heat Magazine Magazine &

    online

    Jane Johnson [email protected] Closer Magazine

    Jane Ennis [email protected] Now Magazine

    Marina Ansell [email protected] ASOS Magazine Magazine &

    online

    Rob Stanley [email protected] Dazed & Confused Magazine

    Dan Sabbagh [email protected] The Guardian

    (media)

    Newspaper

    Paul Dacre [email protected] The Daily Mail Newspaper

    Elaine Penn [email protected] TV Choice Magazine

    Colin Tough [email protected] Whats On TV Magazine

    Sara Nathan [email protected] The Sun Newspaper

    Meghan Scully [email protected] MTV TV Channel

    Victoria White [email protected] Company Magazine

    Louise Court [email protected] Cosmopolitan Magazine

    Jo Elven [email protected] Glamour Magazine

    Nicola Methven [email protected] Daily Mirror Newspaper

    Caroline Frost [email protected] Huffington Post Online news

  • 39

    Alison Graham [email protected] Radio Times Magazine

    Emlyn Dodd [email protected] BBC Radio 1 Radio

    Chris Nicoll [email protected] Capital FM Radio

    Lucy Radnor [email protected] The Hits Radio Radio

    Dave Young [email protected] 4 Music TV Channel

    Ben Hall [email protected] Media Week Industry

    magazine

    Conor Dignam [email protected] Broadcast Industry

    magazine

    Sarah Williams [email protected] Event Industry

    magazine

    Tony Garner [email protected] Viva TV Channel

    Kristin Dos

    Santos

    [email protected] E! Entertainment TV Channel &

    online

  • 40

    Contribution List

    Overview of each group members contribution to the proposal

    Laura Bartholomew:

    Venue

    Event Programme

    Budget

    Cross-media: Distribution List

    Appendices: Mind map

    Stephanie Burbage:

    Event Programme

    Marketing & Promotion Strategy

    Budget

    Cross-media: Launch Party Competition

    Rhiannon Evans:

    Events Description

    Event Programme

    Floor Plan

    Risk Assessment

    Cross-media: Event Advertisement

    Logo/branding

    Chloe Weddell:

    Event Purpose

    Audience Research

    Event Programme

    Planning & Production Schedule

    Event Team & Staff Schedule

    Evaluation

    Cross-media: Event Review

    Maria Lunde Hoem:

    Maps and Directions

    The Host

    Event Programme

    Event Details

    Cross-media: Press Release

    Appendices: Venue Research/Alternative Venue

    Proposal Document Structure and Design

  • 41

    Appendices

    Mind Map

  • 42

    Appendices Continued

    Venue Research/Alternative Venue

    Alternative venue: The Royal Opera House (The Paul Hamlyn Hall: Evening Events) See

    photo above.

    Location: Covent Garden, London.

    Website: http://www.roh.org.uk/services/venue-hire/the-paul-hamlyn-hall-evening-events

    Venue information

    The Royal Opera House can provide us with technical equipment for events. If an outside production company is bringing in equipment or staging, or we require the Royal Opera House to provide any kind of PA system, lighting or music, there must be a technical staff member on duty throughout the get in and get out and during the event when technical equipment is being used. Technical Staff are charged 20 + VAT per technician per hour (40 + VAT per technician per hour before 08.00 and after 23.00). This also applies to any extra get in and get out time set outside the times stated.

  • 43

    Appendices Continued

    Venue Research/Alternative Venue Continued

    Broadband or ADSL can be organised given five days notice and are charged according to

    requirements.

    The Royal Opera House operates a strict non-smoking policy, and all public areas are fully

    wheelchair accessible.

    Early/late night catering staff costs will apply for an event starting before 08.30 and running

    after 22.30, and the catering equipment charge depends on final number of guests and

    specific requirements. Late Bar Licence is available upon request for a small additional

    charge.

    The Paul Hamlyn Hall Capacity:

    Set Up Maximum Capacity

    Dinner 450

    Dinner and dance 320

    Suppliers:

    Only companies from The Royal Opera Houses approved list of suppliers may work for events

    at the Royal Opera House. See full list below.

    Audio Visual Suppliers Floral Suppliers

    Creative Technology Dobson Sound Essential Lighting Event Concept Event TSL Midas ProSound Orbital Sound Steeldeck Timebased White Light Wise Productions (UK) Ltd

    Bloomsbury Flowers Simon J Lycett Ltd The Urban Flower Firm Wildabout