TrueCar Monthly Data Report October 2009

October 15th, 2009Monthly Data Report

Score

TrueCar Price Flex Score

1Monthly Data Report - © 2009 TrueCar, Inc.

2009 Least Flexible Models

ModelMake

Q5

Cooper

HHR

Lucerne

Equinox

Mini

Audi

Chevrolet

Buick

Chevrolet

A5

H2 SUT

Audi

Hummer

G8Pontiac

G37

ES 350

Infiniti

Lexus

4

2

5

7

8

9

15

16

18

19

98

99

94

93

90

90

90

88

87

86

Score

2009 Most Flexible Models

ModelMake

911

Boxter

Tribute

R-Class

Lancer

Porsche

Porsche

Mazda

Mercedes-Benz

Mitsubishi

Accent

Compass

Hyundai

Jeep

XLRCadillac

Viper

M45

Dodge

Infiniti

What is the TrueCar Price Flex Score?

The TrueCar Price Score measures the elasticity of trans-action price by model. The Price Flex Score calculation dynamically incorporates the factors that effect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike

a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price. Below are the 2009 and 2010 models with the highest and the lowest Price Flex Scores. We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1 to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.

Score

2010 Least Flexible Models

ModelMake

Q5

HHR

Equinox

Lucerne

A5

Chevrolet

Audi

Chevrolet

Buick

Audi

Prius

H2

Toyota

Hummer

CobaltChevrolet

A6

5-Series

Audi

BMW

2

1

5

6

7

8

9

9

10

12

98

99

94

93

92

92

89

89

89

87

Score

2010 Most Flexible Models

ModelMake

911

Boxter

R-Class

Tribute

Compass

Porsche

Porsche

Mercedes-Benz

Mazda

Jeep

M45

Accent

Infiniti

Hyundai

EndeavorMitsubishi

Lancer

Dakota

Mitsubishi

Dodge

TrueCar Price Flex Score (continued...)


2009 Least and Most Flexible Vehicles ( by Body Type )

Least Flexible ModelBody Type

Mini Cooper (Score: 4)

Audi A5 (Score: 9)

Ford F-150 (Score: 29)

Buick Lucerne (Score: 7)

Audi Q5 (Score: 2)

Coupe

Convertible

Pickup

Sedan

Sport Utility

Nissan Quest (Score: 36)

Scion Xb (Score: 8)

Most Flexible Model

Porsche 911 (Score: 99)

Honda Civic (Score: 79)

Dodge Dakota (Score: 85)

Mitsubishi Lancer (Score: 90)

Mazda Tribute (Score: 94)

Mazda5 (Score: 79)

Nissan Cube (Score: 67)

Van

Wagon

This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked by largest percent discount off MSRP. Generally, incentives are active throughout the month in which the data report is released. Though active at the time of the data reports’ release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.

2010 Least and Most Flexible Vehicles ( by Body Type )

Least Flexible ModelBody Type

BMW Z4 series (Score: 26)

Audi A5 (Score: 7)

Ford F-150 (Score: 27)

Audi A6 (Score: 10)

Audi Q5 (Score: 1)

Coupe

Convertible

Pickup

Sedan

Sport Utility

Honda Odyssey (Score: 37)

N/A*

Most Flexible Model

Porsche 911 (Score: 99)

Honda Civic (Score: 79)

Dodge Dakota (Score: 87)

Infiniti M45 (Score: 92)

Mercedes-Benz R-Class (Score: 94)

Volkswagen Routan (Score: 69)

N/A*

Van

Wagon

Largest Total Incentives

Top 2009 Models

1

Make / ModelRank % Discount From MSRP

2009 Mercedes-Benz E-Class 21%

2009 Mercedes-Benz R-Class 21%

Jaguar XJ Series 20%

2009 Mercedes-Benz GL-Class 17%

2009 Mercedes-Benz S-Class

$ Incentives

$12,000

$10,000

$19,000

$10,000

$14,000

MSRP

$58,125

$48,525

$94,850

$60,075

$90,225

2

3

4

5 16%

* N.B. Most and least flexible model cannot be determined for the Wagon category because there is only one 2010 Wagon on the market at present.

Greatest Discounts


1

Make

Top 2009 Makes

Top 2009 Makes

% B

ELO

W M

SRP

Top 2010 Makes

Top 2009 Models Top 2010 Models

Rank % Below MSRP

Dodge 18%

Chrysler 15%

Kia 15%

Ford 14%

Chevrolet

2

3

4

5 14%

7%

9%

11%

13%

15%

17%

19%DodgeChryslerKiaFordChevrolet

8/18 8/25 9/1 9/8 9/15 9/22 9/29

1

MakeRank % Below MSRP

Lincoln 9%

Ford 9%

Volvo 9%

Chrysler 9%

Mercedes-Benz

2

3

4

5 8%

1

Make / ModelRank % Below MSRP

Dodge Charger 22%

Dodge Ram 1500 19%

Chrysler Town & Country 18%

Hyundai Sonata 18%

Chevrolet Corvette

2

3

4

5 18%

1

Make / ModelRank

Ford Explorer 14%

Ford F-150 14%

Toyota Tundra 2WD Truck 12%

Ford Edge 12%

Chevrolet Malibu

2

3

4

5 10%

How Do I Use This?

% Below MSRP

The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2009 and 2010 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.

Greatest Discounts (continued...)

Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )


ModelBody Type% Below MSRP

Honda Accord Coupe 9%

Dodge Ram 1500 19%

Dodge Charger 22%

Jeep Liberty 17%

Chrysler Town & Country

Pickup

Coupe

Sedan

Sport Utility

Van 18%

Nissan cube 3%

Mercedes-Benz SL-Class 9%

Wagon

Convertible

ModelBody Type% Below MSRP

Ford Mustang 7%

Ford F-150 14%

Ford Edge 12%

Ford Explorer 14%

Chrysler Town & Country

Pickup

Coupe

Sedan

Sport Utility

Van 9%

Subaru Outback 3%

Ford Mustang 8%

Wagon

Convertible

Consumer Tip of the MonthBest Day to Buy a VehicleOctober 31st, 2009Average Discount: 6.6%

Worst Day to Buy a VehicleNovember 8th, 2009Average Discount: 4.9%

Projected Best and Worst Days to Buy a Vehicle

Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short term forecasts. Our projections, over the next 31 days, suggest that the best day to buy a car will be October 31st and the worst day to buy a car will be November 8th. Looks like it does pay off to wait until the end of the month to make your purchase!

PRO

JEC

TED

AVE

RA

GE

DIS

CO

UN

T

4.3%

5.0%

5.5%

6.0%

6.5%

7.0%

10/16/09 10/20/09 10/24/09 10/28/09 11/01/09 11/05/09 11/09/09 11/13/09

Nov 8, 2009

Oct 31, 2009

Top 2009 Vehicles ( by Body Type )

Top 5 Vehicles

Greatest Price Drop Month Over Month

1

Year / Make / Model / TrimRank $ Drop From Last Month

2009 Ford F-150 2WD SuperCab 145" XL -$1,864

2009 Mercedes-Benz C-Class 4dr Sedan 3.5L Sport RWD -$1,653

2010 Dodge Grand Caravan 4dr Wagon SXT -$1,175

2010 Ford Escape FWD 4dr XLT -$1,154

2009 Volkswagen Tiguan FWD 4dr SEL

2

3

4

5 -$1,005

Year / Make / Model / TrimBody Type $ Drop From Last Month

Ford F-150 2WD SuperCab 145" XL -$1,864

Mercedes-Benz C-Class 4dr Sedan 3.5L Sport RWD -$1,653

Volkswagen Tiguan FWD 4dr SEL -$1,005

BMW 3-Series 2dr Conv 328i -$579

Nissan Cube 5dr Wagon Man

Sedan

Pickup

Sport Utility

Convertible

Wagon -$520

Mazda5 4dr Wagon Man Sport -$520

Chevrolet Corvette 2dr Coupe w/2LT -$514

Minivan

Coupe


For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. TrueCar also ranks the trims with the overall greatest drop in price month over month.

2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory

Monthly Data Report - © 2009 TrueCar, Inc.

1

Make / ModelRank Days in Inventory

Toyota RAV4 12

Toyota Yaris 13

Nissan Murano 15

Toyota FJ Cruiser 15

Mazda 5

2

3

4

5 16

Toyota Highlander 17

Nissan Cube 18

Infiniti G37 20

Infiniti EX35

6

7

8

9 20

Honda CR-V10 21

1


Cadillac STS 261

Honda Pilot 257

Toyota Camry 251

Cadillac SRX 247

Chevrolet Corvette

2

3

4

5 231

Ford Mustang 226

Chevrolet Tahoe Hybrid 222

Mitsubishi Galant 215

Mazda 6

6

7

8

9 213

Saturn Aura10 212

Shortest to Longest ( by Body Type )Shortest and Longest Days in Inventory

1

9


Wagon 40

Sport Utility 41

Sedan 51

Hatchback 54

Van

2

3

4

5 54

Coupe 686

Pickup 69

Sport Utility Pickup

7

8 77

Convertible 91

2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory

1


VW Jetta SportWagen 4

Chevrolet Cobalt 5

Lexus ES 350 5

Toyota RAV4 5

Honda CR-V

2

3

4

5 6

Scion xD 7

Toyota Yaris 7

Toyota Prius 7

Acura TL

6

7

8

9 9

Dodge Challenger10 9

1


Lincoln MKZ 58

Jaguar XF 55

Pontiac Vibe 55

Mercury Milan 49

Honda Insight

2

3

4

5 39

Mazda 3 38

Ford Mustang 37

Lincoln MKX 37

Hyundai Genesis

6

7

8

9 36

BMW 528I10 35

August’s Shortest and Longest Days in Inventory

TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank both by overall shortest/longest days in inventory as well as by category.

Vehicles that spend little time in inventory are in high demand, while vehicles that spend an extended time in inventory are in low demand.

6

Percent Industry Share of Model Year Vehicles

Model Year Share shows the percentage share of 2009 model year vehicles sold within the last month versus vehicles of any other model year sold. Gen-erally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2009 model in order to make room for a 2010. At this time of the year, consumers should look for models with a 2009 model year share of 50% or greater.

Monthly Data Report - © 2009 TrueCar, Inc.

Model Year Share

Lowest Percentage of 2009 Vehicles Sold

1

Make / ModelRank % of Sales

Lexus RX 350 0.2%

Toyota Prius 1%

Toyota Sienna 2%

Toyota Corolla 3%

Toyota Tundra 4WD Truck

2

3

4

5 4%

MAZDA3 4%

Kia Borrego 6%

Nissan Armada 8%

Toyota Sienna

6

7

8

9 9%

BMW 5-series10 11%

7

Highest Percentage of 2009 Vehicles Sold

1

Make / ModelRank

Jeep Grand Cherokee

Hyundai Sonata

GMC Sierra 1500

Toyota RAV4

Ford Focus

2

3

4

5

Subaru Impreza Sedan

Jeep Wrangler Unlimited

Chevrolet Malibu

Nissan Sentra

6

7

8

9Mitsubishi Eclipse10

% of Sales

99.96%

99.9%

99.8%

99.8%

99.8%

99.7%

99.7%

99.5%

99.5%99.4%

55%2009 Vehicles

45%2010 Vehicles

Between 2009 and 2010 vehicles, 2010 shares 45% of total sales.

Monthly Data Report - © 2009 TrueCar, Inc. 8

Appendix

About Us

TrueCar (www.truecar.com) is the authority in new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge - so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about

Contact Us

TrueCar Inc.225 Santa Monica Blvd, 6th FloorSanta Monica, CA 90401(800) [email protected]

Visit us at www.truecar.com

marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

Disclaimer

This report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and may be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this report may

include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.

TrueCar Monthly Data Report October 2009

Automotive

Transcript of TrueCar Monthly Data Report October 2009