A Mobile only World

Billy Judge and Rachel Larson

Special Relationship

Between Mobile and Travel Industry

combines deep political, economic, and cultural values of close allies

mobile applications for a variety of uses specific to travel ex. Paperless payments without contact

Mobile Technology in Hotels

Increase Guest Loyalty Increase Revenue “Revolution”

Airline Industry

In 2011 mobile booking stood at $2.6 billion

2013- predicted to reach $8 billion Southwest now offers a free app

downloadable from iTunes

Impact on the Industry

Travelers use mobile phones to purchase cloths

Order Food

Book airline tickets

More than half of hotel bookings come from branded hotels!

Case 1 : Holiday Inn

http://www.youtube.com/watch?v=kqRCO6wamfQ

-unlock hotel room door-express check in and out-hotel services - Laundry - Room - Control over the TV remote, AC, and lights

Case 2 : T.G.I. Friday’s

- Tabbedout application integrated into the T.G.I Friday’s application.

reserve seats Pay the bill Split the check Add a tip

http://www.youtube.com/watch?v=0z46KzHOgmM&feature=related

Other Industries

Retail

Medical

The Business Landscape

Going Green will be easier Cars turning into Wi-Fi Hotspots Cellphones behaving like laptops and

tablets What will happen to credit cards,

cash, and wallets

How will the mobile only world change?

How to stay competitive

Start with a complete mobile platform

Continue to listen to what the consumers are wanting

Respond with better applications and products