TRENDS IN GLOBAL RASPBERRY MARKET
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TRENDS IN GLOBAL RASPBERRY MARKET
Antonio Domínguez Domínguez
Nevada Chile S.A. CEOInternational Raspberry Organization PresidentChilealimentos Director
PolandKrasnik 2014 , January 31th –
February 1st.
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World Current Situation
Chilean Raspberry Industry
IRO Support
USA Promotional Program
Sumary World Raspberry Industry
Sumary:
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Sumary:
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MT
Red Raspberry World Production 2006- 2013
354.000
429.000396.000
344.000
0
75.000
150.000
225.000
300.000
375.000
450.000
525.000
2006 2007 2008 2009 2010 2011 2012 2013
Source: Chilealimentos A.G./ IRO
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Poland105.000
ton
EE.UU70.000
ton
Serbia50.000
ton
Chile45.000
ton
China10.000 ton
United Kingdom
13.000 tonFrance12.000
ton
Canadá8.000 ton
Others36.000
ton
World Production 2013
Source: IRO
World344.000 ton
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Raspberry Harvest Period
MonthWeek 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th
England
Scotland
France
Serbia
Hungary
Bulgaria
USA (*)
Canadá
Poland
China
Chile
Australia
(*) Note: USA Fresh Market (February - November) in California
September October March
Northern Hemisphere
Southern Hemisphere
IRO Members Raspberry Harvest PeriodNovember December January February AprilMay June July August
Source: Chilealimentos/Triplenlace
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0
500
1.000
1.500
2.000
2.500
2005 2006 2007 2008 2009 2010 2011 2012
Following the market tendencies, the exports of raspberries have been duplicate in the last seven years)
US$ 934 MM
US$ 698MM
US$ 478 MM
US$ 375 MM
US$ 301 MM
US$ 286 MM
Strawberry
Blueberry
Raspberry
US$ 216 MM
US$ 288 MMothers
Our Bussiness!!!
Raspberries
represents the
20% of frozen fruits
market
US$ MM
Source: Chilealimentos based in Trade Map
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0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
2005 2006 2007 2008 2009 2010 2011 2012 2013
Our bussiness!!!
Source: Chilealimentos based in Trade Map
US$ 2.399 MM
RaspberriesUS$3.500/ton
in 2012
US$ / ton
Strawberry
Others
Raspberry
Blueberry
Raspberries are the highest in price
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0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
400.000
450.000
2006 2007 2008 2009 2010 2011 2012 2013
Poland is the big player in raspberry world market.
World production 2013 was 344.000 mt.
World Production
Source: RConsulting
Ton
Poland, USA,Serbia
and Chile have the 75% of raspberry
world market in 2013
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
2006 2007 2008 2009 2010 2011 2012 2013
Otros
ChinaR.Unido
ChileSerbia
EE.UU.
Polonia
Ton
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Poland Fields are between 0,5 – 1,0
hectares 20.000 hectares planted. Production : 100.000 – 120.000
ton/year Products: Juices, chilled and
frozen mainly. Varieties: Glen Ample,
Malling – Polka, Polana 4-5 regions / handpick. 2005: 17.500
há
2011: 20.500 há
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Poland
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Serbia Raspberry is the most
important fruit for exports. Surface: Small fields
between 0,3 – 0,5 hectares
Between 25.000 – 30.000 producers.
Varieties: Willamete 90%.
Production: 55.000 mt (95% frozen).
2005: 15.413 2012: 15.748
há
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Serbia In 2013 Serbia exports reached 50.000 mt,
due to bad weather conditions. Their main market is Europe.
0
5.000
10.000
15.000
20.000
25.000
2005 2006 2007 2008 2009 2010 2011 2012
AlemaniaFranciaAustriaRusiaBelgicaEE.UU.ItaliaReino Unido
Source: Chilealimentos based in Trade Map
Ton
Germany Belgium Russia France Sweeden Netherland U.Kingdom Denmark
86,8% to EU
+ 9% to Russian
federation + 3,2% to
EE.UU.
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Serbia
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EE.UU. / Canadá Surface: Big fields with family origin
270 producers en USA (NW) / 120 BC Canada.
Production: 70.000 mt. (55% fresh / 45% Frozen)
Varieties: Meeker-Wakefield-Cascade-Chimainus.
Mechanized harvesting
Importer
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EE.UU. / Canadá
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EE.UU. / Canadá
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EE.UU. / Canadá
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EE.UU. / Canadá
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China Surface: Small fields
1.500 Ha / 10.000 mt
Liaoning-Jilin-Heilongjiang-Shandong-Henan-Quinhai-Anhui
Potential importer
New National Raspberry Asociation: CRPA
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China New by products: wine-freeze dry-candy-
elixir-etc
Varieties: Heritage-Fertodi Zamatos-Willamette.
Handpicking.
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China
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China
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China
Raspberry Products:
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China
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China
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World Current Situation
Chilean Raspberry Industry
IRO Support
USA Promotional Program Sumary World Raspberry Industry
Sumary:
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DISTRIBUCION OF BERRIES IN CHILE
1.333 km
30.100 ha, equivalent to 10% of chileanfruit plantations
30º Lat. South41º Lat. South
Raspberry48%
Blueberry39%
Strawberry6%
Cultivated Blackberry
4%
Cranberry2%
Murtilla1%
Other0%
Blueberry37%
Raspberry24%
Strawberry21%
Blackberry11%
Cranberry 6%
Other1%
DISTRIBUTION OF BERRIES IN CHILEDISTRIBUTION OFBERRIES IN CHILE
Source: Odepa
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16.128,07
12.787,43
2.643,44
451,45 162,79 39,58 15,10 11,00 10,05 5,29 1,940
3.000
6.000
9.000
12.000
15.000
18.000The Heritage variety is cultivated in 79% of
the planted area,
followed by Meeker with 16%.
Source: SAG
SURFACE RASPBERRIES FOR VARIETY
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Chile
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Chile
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Chile
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IMPORTANCE FOR CHILE
Raspberry is: The crop with the largest
amount of producers: 16.000 – 18.000
A major employer, more than 120,000 temporary jobs per year
The unique food with a national system of traceability (from farm to the export)
The main frozen fruit exported
The fourth juice exported
Juices USD ‘000Apple 101.986
Grape 67.527
Cherry 20.065
Raspberry 12.857Plum 11.472
Cranberry 6.059
Pepper 1.941
Peach 1.546
Blueberry 999
Other 5.237
Frozen USD ‘000Raspberry 134.164Blueberry 91.030
Strawberry 32.328
Blackberry 32.127
Asparagus 25.381
Vegetables Mix 9.057
Papayas 8.340
Berries Mix 7.410
Corn 6.196
Other 26.607
Source: Chilealimentos A.G.
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0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
During the last 10 years the production has fluctuated between 63.000 and 42.000 tons, with an average of 54.000 tons.
In 2013 the
production have been estimated
in 45.000
tonSource: Chilealimentos
Ton
Chilean Production
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Frozen Raspberry Process
Source: Chilealimentos
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In the last five years the proportion of frozen raspberries has been fluctuating between 84% and 80% of production.
0%10%20%30%40%50%60%70%80%90%
100%
2005 2006 2007 2008 2009 2010 2011 2012Consumo Local Exp. como Deshidratado Exp. como Conserva Exp. Fresco Exp. como Jugo Exp. como Congelado
Raspberry Exports (Frozen)
Source: Chilealimentos
Local consumption Dehydrated Canned Fresh Juice Frozen
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0
10.000
20.000
30.000
40.000
50.000
60.000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
12 meses enero-julio
Frozen raspberry shipments have registered a average of 38.729 ton in the last 10 years.
Frozen Shipments
In 2013 exports
have been similars to
the historical average.
Source: Chilealimentos, Odepa
Ton
12 months Jan-Jul
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January-July FOB average prices have
reached their historical peak period 2002-2013.
Season prices
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
US$/ton anualUS$/ton ene-jul
FOB Prices Jan- July
2013 have been 55%
higher than average last
10 years.
Source: Chilealimentos, Odepa
US$/ton
US$/ anual ton US$/ Jan – Jul ton
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The export values and volume have been
increased, our most important market is USA and the principal markets for Chilean exports including USA are: Canadá, France and Australia.
Source: Chilealimentos, Odepa
Value and Volume2012 - 2013
2012 2013
33.788
34.998
Raspberry 2012 - 2013 Volume (Jan - Oct)
TON
+ 1.210 Ton.
78
111
2012 2013
Raspberry 2012 - 2013 Value(Jan - Oct)U$ MILLION
+ US$ 33 million
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Regulation SAG 3410/2002
Objectives: Traceability of the product Verification of inocuity through the whole chain of
raspberry production (export quality)Controls Registrations of participants Audits the raspberry chain with enphasis on
inocuity. Sampling of water for agrochemicals
applications.
OFFICIAL CONTROL PROGRAMM FORRASPBERRIES EXPORTS
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Chilean Situation Chile have a long harvest season
(December – April), this is an very important advantage for our country.
Producers Vision: 60 % says last season was a good season 65 % says the agriculture performance was
good 80 % says is necessary new raspberry
varieties 50% believe and feel the government
support 85% is disappointed of actual raspberry
sale channels.
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Chilean Situation
Main concerns of processors: Lack of raw material State Regulations Process Capability Energy Costs Lack of working capital Lack of technology Work labor/ dollar Food Safty To many processing plants
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World Current Situation
Chilean Raspberry Industry
IRO Support
USA Promotional Program
Sumary World Raspberry Industry
Sumary:
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Starts in 1998 in Chile
12 members today (Canadá, USA, Chile, China, Australia, England, Scotland, France, Hungary, Poland, Serbia and Bulgary.
IRO members represent more than 75% of the World Raspberry Production.
What is IRO?
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Exchange the information between members.
International promotion to increase world consumption.
Next IRO meeting: China 2014, May 12-15th
What is IRO?
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CRPA ALLIANCE
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IRO website
Http://www.intenationalraspberry.net
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World Current Situation
Chilean Raspberry Industry
IRO Support
USA Promotional Program
Sumary World Raspberry Industry
Sumary:
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USA PROMOTIONAL PROGRAMM
Collection of USD 22 per tonne (U.S. $ 0.01/lb) processed raspberry (frozen juice or pulp) sold, whether produced in the USA or imported.
The objective of the funds is thepromotion and research on raspberries as a generic.
Composition: 13 board members: 7 farmers 3 importers 2 foreign countries 1 Expert.
The fund will be approximately 1.2 MM USD.
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World Current Situation
Chilean Raspberry Industry
IRO Support
USA Promotional Program
Sumary World Raspberry Industry
Sumary:
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Sumary World Raspberry Industry
High prices for 2014, specially for products Becoming to expensive: Replacement? Emphasis on food safety Good Agriculture Practices /GAP Good Manufacturing Practices /GMO Agrochemicals: very sensitive topic Looking to make consumer more happy: new
varieties? We need extra promotion
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Thank you!