Dominos Market Trends

Dominos have turned to social media to promote the brand, engage with existing and gain new customers.

Dominos currently uses, Twitter, Facebook and Instagram…

1. Social Media

Facebook

Promotes new products.

Allow consumers to see photos and videos, without purchasing the product.

The “Like” Button raises brand awareness, once liked customers will receive updates on their own walls, where their friends will also see them.

Twitter

Insta

2. Mobile Friendly Due to the widespread use of smart phones, it has become necessary for organisations to make their online content assessable on phones and tablets. Dominos achieved this by creating an App in which you can order food straight from your phone.

3. VideosYoutube is another way for Dominos to advertise and showcase new products.Again this is hugely popular amongst younger social media customers – making it a good platform to connect to a young audience. Embedded links, comment boxes and sharing tools make it easy for Dominos reach out to consumers.

4. Image Centric Content Social Media places emphasis on images, particularly on Instagram and Pinterest. Image based content is quick and easy to digest and clearly promotes the brand.