Treasure hunt - How to protect your digital assets

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Transcript of Treasure hunt - How to protect your digital assets

  • TREASURE HUNT how to protect your digital assets

    Florence, October 14, 2014

    by Tommaso Grotto#mahmoney

  • PREMISES

    Im not a lawyer Do not expect a boring legal presentation

    Software engineers are smart Google is our friend (except for privacy) Presentation is available for download on

    SlideShare (URL at the end)

    #mahmoney

  • TOMMASO GROTTO

    25 years old entrepreneur CEO at Kopjra Srl Fintech writer

    www.tommasogrotto.com

    @tommasogrotto

    #mahmoney

  • #mahmoney

  • PROLOGUE

    This story tells the adventure of Kopjra, a legal tech startup focused on copyright monitoring and enforcement that has recently protected

    its own software.

    #mahmoney

  • TREASURE MAP

    Trademark protection Copyright protection Patent protection Anti-piracy

    Anti-defamation Peer-to-peer marketing

    #mahmoney

  • TRADEMARK PROTECTION

    #mahmoney

  • TRADEMARK DEFINITION

    A name, symbol, or other depiction identifying a product, registered and legally restricted to

    the use of the owner.

    #mahmoney

  • REGULATIONS

    D. Lgs. 10 febbraio 2005, n. 30

    (Codice della Propriet Industriale)

    www.uibm.gov.it

    #mahmoney

  • TYPES

    Word trademark Figurative trademark

    National trademark: ~1k CTM (Community Trademark): ~1-5k International trademark: ~10+k

    #mahmoney

  • CLEARANCE SEARCH

    Trademark clearance search ensures that the selected names and symbols are available for

    use and eligible for trademark registration.

    www.uibm.gov.it/uibm/dati

    www.tmdn.org/tmview

    #mahmoney

  • ANTI-CYBERSQUATTING

    ACPA (Anti-cybersquatting Consumer Protection Act) protects domain names of

    people and companies that have registered a related trademark.

    #mahmoney

  • COPYRIGHT PROTECTION

    #mahmoney

  • COPYRIGHT DEFINITION

    The exclusive right to publish, distribute, sell, license, and otherwise exploit an artistic or

    digital work, granted by law for a determined number of years (in Italy, 70 years from the

    death of the author). The author can transfer the copyright to another person or company.

    #mahmoney

  • REGULATIONS

    L. 22 aprile 1941, n. 633

    www.siae.it

    #mahmoney

  • SOFTWARE PROTECTION

    D. Lgs. 29 dicembre 1992, n. 518

    (Registro Pubblico per il Software)

    Software protection at SIAE: ~0.25k

    #mahmoney

  • ALTERNATIVES TO SIAE?

    Alternatives like Patamu are using timestamps provided by trusted third parties called TSA

    (Time Stamping Authority) to demonstrate the date of creation of a digital work.

    www.patamu.com

    #mahmoney

  • COPYLEFT

    The right to freely use, modify, and share artistic and digital works on the condition that

    these rights are granted to all subsequent users.

    www.creativecommons.org

    #mahmoney

  • PATENT PROTECTION

    #mahmoney

  • PATENT DEFINITION

    A grant made by a government that confers upon the creator of an innovative invention the sole right to make, use, and sell that invention

    for a set period of time.

    #mahmoney

  • REGULATIONS

    D. Lgs. 10 febbraio 2005, n. 30

    (Codice della Propriet Industriale)

    www.uibm.gov.it

    #mahmoney

  • TYPES

    Utility patent Design patent

    National patent: ~5-10k Unitary patent: ~10-25k International patent: ~25+k

    #mahmoney

  • CLEARANCE SEARCH

    Patent clearance search seeks to determine whether the proposed product infringes any

    in-force patent claims.

    www.uibm.gov.it/uibm/dati

    www.espacenet.com

    #mahmoney

  • #mahmoney

  • GAME OVER

    Unfortunately in Italy theres not a law that regulates the patenting of software.

    The only software protection is the registration at SIAE, as previously described.

    #mahmoney

  • ANTI-PIRACY

    #mahmoney

  • #mahmoney

  • DETECTION

    Crawling ACR (Automatic Content Recognition)

    www.markmonitor.com

    www.digimarc.com

    #mahmoney

  • TAKEDOWN

    AGCOM takedown notices (NEW) C&D (Cease & Desist) takedown notices DMCA (Digital Millennium Copyright Act)

    takedown notices

    www.ddaonline.it

    www.dmca.com

    #mahmoney

  • PLAYERS INVOLVED

    ISP (Internet Service Provider) Hosting provider Domain owner Advertiser

    Payment gateway Search engines

    #mahmoney

  • DAMAGE

    How to quantify the damage caused

    by not-authorized diffusion?

    The minimum damage is

    the income from advertising.

    #mahmoney

  • ANTI-DEFAMATION

    #mahmoney

  • REPUTATION MONITORING

    Monitoring of online reputation (both personal and corporate) is an important activity.

    www.radian6.com

    www.brandyourself.com

    #mahmoney

  • RIGHT TO BE FORGOTTEN

    The European Union Court of Justice has forced Google and other search engines to implement a right to be forgotten policy

    (NEW).

    http://goo.gl/boqRNJ

    #mahmoney

  • PEER-TO-PEER MARKETING

    #mahmoney

  • #mahmoney

  • INTELLIGENCE

    Peer-to-peer networks are a treasure chest full of customer insights.

    Use them for analytical marketing.

    www.semetric.com

    #mahmoney

  • IRON MAIDEN

    For example, the Iron Maiden analyzed data from BitTorrent to plan its South American

    tour.

    http://goo.gl/a7aq4E

    #mahmoney

  • THANKS

    The crew of Kopjra CIRSFID of University of Bologna

    Atty. Marco Giacomello - MPS Law Firm Dr. Matteo Scapin - KsyTech

    #mahmoney

  • #mahmoney

  • DOWNLOAD

    www.slideshare.net/tommasogrotto

    #mahmoney

  • #mahmoney

  • FREE CULTURE?

    A culture without property, or in which creators can't get paid, is anarchy, not freedom.

    Lawrence Lessig

    Founder of Creative Commons

    #mahmoney

  • THE END

    www.kopjra.com

    by Tommaso Grottowww.tommasogrotto.com@tommasogrotto