#NungguBedugRamadan Digital Campaign

Problem

In Indonesia, there are still a lot of people do homecoming (Mudik) on an Idul Fitri use motorcycle and cars. Though, it’s so inconvenience and so much wasting time for us.

Insight

When Ramadan, there are two “free-time” is always waited by muslims who’re fasting in Ramadan. Which is the time before Fajr and before

iftar.

Objective

Increase sales of flight and hotel by directing people who are using amotorcycle and cars to buy a ticket through Traveloka.

How?

Create a Ramadan Digital Activity such as unique microsite game. What makes it different from other games is time to play this activity. This

activity can be played only on 5PM – 7PM and 3AM – 5AM

Creative Idea

#NungguBedugTraveloka

Microsite

Mechanism

• Visit www.nunggubedug.traveloka.com on 5PM – 7PM and 3AM –5AM to play it.

• You cannot play this activity except that time.

• Sign in or Log in on Microsite.

• There is 10 questions each you played it and you do not have a much time (only 10 second for each question).

• If you successfully answer at least 7 questions, you have the opportunity to get a discount.

Microsite (Before Fajr)

Microsite (Before Fajr)

Microsite (Before Iftar)

Microsite (Idle Time)

Banner Ads

Banner Ads

Thank You