Travel Counsellors 2013
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Transcript of Travel Counsellors 2013
Fred van EijkTravel Counsellors
Travel Counsellors GroupBackground
• Established in 1994 by David Speakman• The largest home based travel agency in the
World, operating in UK, Ireland, Netherlands, Australia, South Africa, Canada and United Arab Emirates
• Founded on integrity, honesty and professionalism
Travel Counsellors GroupCredentials
• Independently owned company• Turnover of EUR 400m in 2011/12• Over 1,200 Travel Counsellors worldwide• ‘Best Travel Agent’ - Guardian and
Observer Travel Awards 2006, 2007, 2009 & 2010
• Queen’s Award (2003-2008)
Travel CounsellorsService
• Highly experienced travel advisor
• Available at a time to suit the client
• One-to-one personal service• The widest choice of holidays
available to any destination• Completely impartial advice
•Package holidays•Tailor-made holidays•Flight only•NL & Worldwide travel•Cruises•Excursions•Group travel•Business Travel and Incentives•Weddings and Honeymoons
Travel agency Shops NL
0
500
1000
1500
2000
2500
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
May
“working from home NL(may2013) ”
TRANSACTIONAL VS RELATIONAL
No 1 in The World!!!
Travel Counsellors Nederland
• In 8 yrs from 4 to 124 franchisees• 28M turnover• 14 support staff: admin, IT, Business
Development, Marketing, IATA, PR • 3 Zoover awards• Highest customer satisfaction• Outperforming the market
Over the last 2 years:
•40% more in house tour operating
•Doubled sales in IATA en low cost
• Network of DMC’s (preferably Dutch speaking)• Helpdesk• IATA• Health & Safety• Calamiteitenfonds• In House Dynamic Packaging System: Phenix• 600 hotels directly contracted (aim for 2000)• Travel Counsellors recommendations• 22 bed banks with over 180,000 hotels• Car hire, transfers, attractions,
entertainment……
• In house knowledge, experience and exchange• Time and care for the client• Shorter and faster communication lines with
suppliers• Tailormade• Attaching the customer• Generates recommendations
• Increase in direct relations with hotels, DMC’s and tourist boards
• Increase in need for training, destination educationals, share of knowledge, product marketing
• Travel Agent becoming inspirator, advisor, operator, marketeer, networker …………trusted friend ;
Travel Counsellor
What can we do together? • Educationals• Social Media• We Love Travel Magazine• Sales competitions• TCTV• Workshops• TCNL Conference• Joint marketing• Consumer events• Masters of LXRY Fair and LXRY TV
Aruba example
• Annual educational for 20 TC’s• Aruba in Style• Social Media• Workshops• Sales Incentives• Social Events• TCNL Conference• Brainstorming and assistance with bookings
when needed