“A STUDY ON TRAVEL AND HOSPITALITY ACTIVITIES”

IN

SOUTHERN TRAVELS PVT. LTD.

A Project report submitted to

Acharya Nagarjuna University in Partial

fulfillment for the award of the degree of

“MASTER OF TOURISM & TRAVEL MANAGEMENT”

Submitted by

SRINIVAS CHOWDARY.BReg No: Y11TT20015

Under the guidance of

Dr.P.PURNACHANDRA RAO Asst. Professor

M.Com., M.A(Hist).,B.L.,PG.D T.T.M., M.Phil, Ph.D,.

DEPARTMENT OF TOURISM AND HOSPITALITY MANAGEMENT

ACHARYA NAGARJUNA UNIVERSITY

GUNTUR.

DEPARTMENT OF TOURISIM AND HOSPITALITY MANAGEMENT

ACHARYA NAGARJUNA UNIVERSITY

NAGARJUNA NAGAR

CERTIFICATE

This is to certify the project report titled “A STUDY ON

TRAVEL AND HOSPITALITY ACTIVITIES IN SOUTHERN

TRAVELS PVT.LTD” is a bonified work done and submitted by

B.SRINIVAS CHOWDARY (Reg No:Y11TT20015) in partial

fulfillment of the award of “MASTER OF TOURISM AND TRAVEL

MANAGEMENT” from Acharya Nagarjuna University Guntur during

the period 2010-2012.

PROJECT GUIDE HEAD OF THE DEPARTMENT

Dr.P.Purna Chandra Rao Asst. Professor Prof.V.V.L.Narisimha RaoDept of Tourism & Hospitality Management, Dept of Tourism & Hospitality Management,Acharya Nagarjuna University, Acharya Nagarjuna University,Nagarjuna Nagar, Nagarjuna Nagar,Guntur . Guntur.

2

3

DECLARATION

I, B.Srinivas Chowdary student of MTTM at Acharya Nagarjuna

University, with registered number Y11TT20015, do hereby declare that

this internship report titled “A study on Travel and Hospitality

activities in Southern Travels Pvt. Ltd., New Delhi” has been prepared

by me as partial fulfillment of the “Master of Tourism and Travel

Management” programme for the academic year 2010-2012.

I further declare that this internship report has not been

submitted earlier to any other university or institute for the award of any

degree or diploma.

(B. SRINIVAS

CHOWDARY)

Reg No: Y11TT20015

ACKNOWLEDGEMENT

I convey my sincere thanks to our Head of the Department,V.V.L.N.Rao and

my project guide Dr.P.Purnachandra Rao, Asst. Professor for giving an opportunity to

do my summer project at SOUTHERN TRAVELS Pvt. Ltd., Hyderabad. I also thank him

for his valuable support, timely advice and encouragement.

The satisfaction and pleasure that accompany the successful completion of the

task would be incomplete with the mention of the people who have made it possible

and whose consent, guidance and encouragement served as a guiding light for the

completion of the study.

My special thanks to Sri A.Venkateshwara Rao garu (Chairman), Sri A.

Krishnamohan garu (Managing Director), Mr. M.Rama Rao garu (General Manager),

SOUTHERN TRAVELS Pvt. Ltd., New Delhi, for giving me an opportunity to do project

in this esteemed company and sharing their valuable views regarding the study. My

thanks to Sri A.V. Praveen Kumar garu (Executive Director) of Southern Travels for

encouraging me to do the project work at Hyderabad.

My profound gratitude to my parents, for their whole hearted support,

suggestions, cooperation and encouragement throughout the period of study.

I would also like to mention the valuable inputs given by other faculty

members of my college and also my colleagues at SOUTHERN TRAVELS Pvt Ltd.

without which this would not have been possible. I also take this opportunity to thank

my friends who have helped and guided me all the way.

(B.SRINIVAS CHOWDARY)

Reg. No. Y11TT20015

Contents

CHAPTE

R NAME INDEX PAGE NO

IINTRODUCTION OF SOUTHERN TRAVELS & SOUTHERN

HOTEL 1-6

II COMPANY PROFILE 7-12

III OBJECTIVES & METHODOLOGY 13-14

IV TOUR PACKAGES 15-18

ANALYSIS –1 ITINERARY PREPARATION 19-25

ANALYSIS –2 TRAVEL AGENCY 26-33

ANALYSIS –3 HOSPITALITY IN SOUTHERN HOTEL 34-39

V OTHER AMENITIES IN SOUTHERN TRAVELS 40-41

SUGGESTIONS 42-45

SUMMARY 46-48

CONCLUSION 49-50

BIBLIOGRAPHY 51-52

CHAPTER – I

INTRODUCTION OF SOUTHERN TRAVELS & SOUTHERN HOTEL

INTRODUCTION TO TOURISM

THE DEFINITION:

The International dictionary of tourism, published in 1953 by the international

Academy of Tourism at Monte Carlo, points out that tour in English in French means

a journey, a circulative trip. The 19th century defines tourist has "people who travel for

pleasure of travelling, out of curiosity; and because they have nothing better to do,"

and even "for the joy of boasting about it afterwards."

The WTO has defined tourist as a temporary visitor staying for at least 24

hours in a country visited when the purpose of the journey can be classified under one

of the following headings:

a) Leisure recreation, holiday, health, study, religion and sports.

b) Business, family, missions meetings.

Tourism is a pleasure activity in which money earned in one's normal domicile

is spent in places visited. 75% of international travel and 50% of domestic travel

account for pleasure, according to the US study on travel in the eighties. The pattern

has not changed in the nineties.

BASIC COMPONENTS: -

The force behind this very complex activity encompassing a wide range of

relationships in tourism is a phenomenon of modern times. Understanding the

meaning and the nature of this phenomenon and its various components is very

essential. In order to understand tourism systematically, it is necessary to know the

various components which together make tourism happen. Three of these are

considered to be basic:

a) Transport

b) Attractions/Locale,

c) Accommodation.

ELEMENTS OF TOURISM: -

In addition to the three basic components, there are certain elements in

ingredients, which are also crucial to tourism.

a) Pleasing weather,

b) Scenic attractions,

c) Historical and cultural factors,

d) Accessibilities,

e) Amenities.

NEW COMPONENTS: -

Tourism comprises the activities of persons traveling to and staying in places

outside their usual environment for not more than one consecutive year of leisure,

business and other purposes.

The report distinguishes the following types of tourism:

a) Domestic tourism involving residents of a country visiting their own country.

b) Inbound tourism involving non-residents visiting a country other than their

own.

c) Outbound tourism involving residents of a country visiting other countries.

These three basic forms of tourism can in turn be combined to derive the following

categories of tourism:

a) Internal tourism, which comprises domestic tourism and inbound tourism,

b) National tourism which comprises domestic tourism and outbound tourism,

and

c) International tourism, which comprises inbound and outbound tourism.

A 'visitor' is defined as a person who travels to a country other than that in

which he has his usual residence but outside his usual environment for a period not

exceeding 12months and whose main purpose of visit is other than the exercise of

an activity remunerated from within the place visited, visitors are sub-divided into

two Categories:

SAME-DAY VISITORS : Visitors who do not spend the night in a collective or

private accommodation in the country visited.

TOURISTS: -Visitors who stay for at least one night in a collective or private

accommodation in the country visited.

MOTIVATING FACTORS: - In the course of history, motivation for most travel

has been fairly obvious-religion, economic gain, war, escape, and migration.

The following may be listed as motivations to travel: -

Education and culture: -

(a) To see how people in other countries live, work and play.

(b) To enjoy scenic beauty and cultural sights.

(c) To gain a better understanding of what goes on elsewhere.

(d) To attend special events/ festivals/ cultural functions.

Relaxation and pleasure: -

(a) To get away from the routine of life.

(b) To have a good time away from home.

(c) To have a romantic or exotic experience.

Ethnic: -

(a) To visit places from where one's family came from.

(b) To visit places where one's family or friends lived in the past.

(c) Indians settled abroad and holding foreign passports keep on coming to

India again and again, swelling the no. of tourist arrivals in India.

TOURISM DEVELOPMENTS IN INDIA: -

India is a land of contrasts-from tropics to snow. The second most populous and

the seventh largest country in the world. India has the most ancient culture. It is vast,

varied and strikingly beautiful. The variety of its scenery, its incentive and equally

varied agriculture, its extremely diversified industry, its big cities and thickly

populated areas, its open country side, its ports, its variety of languages and finally its

manifold relations with other nations of the world altogether makes India a fascinating

destination.

India started taking interest in the modern concept of tourism rather late in the

day. The development of tourism in India is a fascinating subject.

The role of India tourism development corporation (ITDC) in the early years of

tourism development and promotion in India is a case in point. Now, the state tourism

development corporations are providing similar services at state level-even selling

package tours.

The role of government in the regulation of tourism and aviation has increased

in many other countries. The role of state is very important.

"Travel industry is, therefore, a composite of organizations, both public and

private, that are involved in the development, production and marketing of products

and services to serve the demands of the travelers."

INTRODUCTION TO HOSPITALITY

THE DEFINITION: -

The term hospitality management now enjoys wide circulation as a labile for

describing business activities and an area of academic study encompassing hotel,

catering and restaurant operations accounts to Ambrose, Bierce'^s, devils dictionary

hospitality is the virtue which induces to feed & lodge certain persons who are not in

need of food and lodging.

CONCEPTS OF HOSPITALITY: -

In order to demonstrate the problematic nature of hospitality as a concept is

necessary to point the distinction between ancient and modern hospitality common to

historical account of phenomenon.

HOSPITALITY IN INDIA: -

The hospitality and tourism industry is the largest and fastest growing industry

in the world. One of the most exiting aspects of this industry is that it is made up of so

many different professions. The world travel and Tourism council estimate that travel

and tourism as a global economy are directly and indirectly responsible for 11 percent

of gross domestic product, 200 million jobs, 8 percent of total employment and 5.5

million new jobs per year until 2010. In the tourism and travel industries, imagine all

of the reasons why people leave their homes temporarily (whether alone or with

others) to go to other places near and far. In tourism, think of the many people who

provide services to travelers and have the responsibility of representing their

communities and creating experiences that, when delivered successfully, are

pleasurable and memorable.

THE PINEAPPLE TRADITION: -

The pineapple has enjoyed a rich and romantic heritage as a symbol of

welcome friendship, and hospitality pineapples were brought back from West Indies

by early European explorers during the seventeenth century. From that time on, the

pineapple was cultivated in Europe and became the favored fruit to serve to royalty

and the elite's.

Since its introduction, the pineapple has been internationally recognized as a

symbol of hospitality and a sign of friendliness, Warmth, cheer, graciousness, and

conviviality.

My involvements in southern

I could improve my interactive skills and manage things better of completion

of my project work especially in southern travels Pvt., Ltd., New Delhi. There was

cordial work culture and a formal relationship among co-employees. By which I could

work in a team and there by improved my leadership skills.

I am now confident about my employability and communication skills also

improved in to.

The following are the some of the functional areas where I was trained and I

could understand the rules and responsibilities in different functional areas in

SOUTHERN TRAVELS. PVT. LTD.,

New Delhi. Travel Counter

1. Receiving phone calls.

2. Conducting the tour tickets.

3. Preparing the name list.

4. Opening and Closing the CBA (Car Booking Account).

5. Preparing the Package Tours.

6. Preparing the L.T.C.& L.F.C. (Leave Travel Concession)

7. Many more Functional Areas

Front Office

1. Book the Room.

2. Reserve the Room on Telephone Calls.

3. Maintaining the Vouchers.

4. Many more Functional Areas...

CHAPTER - IICOMPANY PROFILE

COMPANY PROFILE

1. Indian Association of tour operators membership certificate. This certifies that

"SOUTHERN TRAVELS PRIVATE LIMITED, NEW DELHI" is

recognized as an active member of the Indian Association of tour operators.

The membership is valid upto 31st March 2008.

2. The ministry of tourism, Government of India, recognizes Southern Travels.

They are in the line of business for the last 36years.They are members of

Indian Association of Tour Operators; Federation of Hotels and Restaurants

Association of India, All India Management Association and All India Motor

Transport Congress. These are the prestigious associations, representing the

travel trade in India.

3. The Chairman, Sri.A.Venkateswara Rao is instrumental in developing the

Company. He was holding some of the prestigious positions as Chairman,

Andhra Pradesh Tourism development corporation, Government of Andhra

Pradesh, Director, The Vysya Bank Ltd, Chairman, Sri Venkateswarao

College, New Delhi; Member, Tirupati Devastanam Board, Tirupati in Andhra

Pradesh, Member, Central Board of Film Censors and Member, Andhra

Pradesh Tourism Promotion Board.

4. The Managing Director Sri.A.Krishnamohan and Sri.A.V.Praveen (Executive

Director (Marketing) are well qualified with Masters degree in Business

Administration and running the Organization on professional lines.

5. Their own offices within India are located at New Delhi, Mumbai, Chennai,

Hyderabad, Banglore, Vijayawada, Vishakapatnam and Coimbatore seven

offices in Delhi are at - Mayurvihar, Karol Bagh, Janak puri, Gurgaon,

Faridabad and Noida.

6. They are travel agents & tour operators having corporate office at New

Delhi.The New Delhi office is situated on the main Arya Samaj road, Karol

Bagh 3kms from New Delhi railway Station and 12-14 kms from

domestic/international airport. Nearby market & Shopping centers like Can

naught Place and Karol Bagh are located within 2 kms distance.

7. Southern Travels have maintained a fleet of 30 coaches including latest model

Volvo coaches, cars and minivans of their own. The Southern Travels office

and business centers are located on the ground floor of our Hotel Building.

They are authorized stockholders for tickets of Jet Airways, Air Sahara, Spiee

Jet, Air Deccan, Kingfishers, Indian Airlines and other airlines.

HOTEL SOUTHERN: 100 rooms Hotel Southern is situated | at New Delhi-

5.Rooms are well furnished and air conditioned with modern facilities. Front office

looks after reservations of H rooms and preparation of bills for the Hotel division .

RESTAURANTS: They are running 2 restaurants including a fast food section in

collaboration with kamat group and Amaravathi, serving the best south Indian

veg/non-veg food.

SOUTHERN SUPER MARKET; with five branches in and around Delhi.

Though it is not related to Travel Services. Southern super market is located in their

specialty. Computer Reservation Systems(CRS).

PACKAGE TOUR: Running regular package tours with food and

accommodation to different historical-religious-hill Station destinations in India is

their special, for more details of their regular package tours given in a separate

brochure.

Eg: Delhi-Jaipur-Fathepur Sikri-Agra-Tajmahal-Mathura-Delhi. These packages are

testimony and reflection of their efficiency, honesty and quality service.

1. They are authorized tour operators to conduct package tours to

State/central Government employees and central Government under

takings.

Eg: Their notable clients are Canara Bank of India WITH THEIR

SUBSIDIARIES/VARIOUS Grameena Banks, Insurance companies in the

Government sector.

2. These tours are designed for the middle dass executives. Majority of the tourist

both domestic and foreign from middle dass. These package tours are priced

economically.

If any family, instead of taking a package tour from SOUTHERN TRAVELS

wants to go alone by taking a separate vehicle, the expenses will be almost double, on

account of these reasons, the volume of tourist traffic handled by Southern Travels is

much more than any travel agencies in Delhi.

THEIR OVERSEAS VENTURE; They are running an India Restaurant in

Durban(south Africa) serving the best south and North Indian food for the last 8

years.They will be opening an Indian super market in Durban shortly. They are

exporting various essential items to Australia, Canada, South Africa, Afghanistan,

Switzerland and other countries.

TOURS FROM NORTH TO SOUTH ; They are making all travel

arrangements for tourists from Northern states to visit important tourist places in

Southern India. This is done through network of our offices and advertisements in

prominent newspapers-Hindustan times, Times of India, Navabharat Times and

Punjab kasari published from Delhi.

ADVERTISING AND MARKETING:SOUTHERN TRAVELS PRIVATE

LIMITED release advertisement is weeklies and daily newspapers in 4 languages

English, Telugu, Tamil and Kannada. The advertisement is released frequently in

Eenadu, Swathi, Andhra BHOOMI, Andhra Jyothi, India Today and other magazines.

In addition to through their offices and travel exhibitions held in various cities.

PARTICIPATION IN TRAVEL EXHIBITION:

Southern Travels is regularly participating in travel exhibitions held at Mumbai,

Bangalore, Chennai, Hyderabad other cities.

1. They are regularly receiving tourist from Malaysia, Singapore, Srilanka and

SouthAfrica. Thus we are playing an important role development of tourism and also

earning foreign exchange to our country.

THEIR REGULAR TOURS IN ANDHRA PRADESH:

They are providing transport, accommodation and guide Services for thousands

of tourists Coming to Andhra Pradesh. Running daily package tours from Chennai-

Tirupati, Hyderabad-SHIRIDI,CITY SIGHT SEEING TOURS IN Hyderabad and

tour to Ramoji film city.

1. Students studying in post graduate courses in travel and tourism management

from prestigious institutes-National institute of travel and tourism, Gwalior

(This institutes is run by ministry of tourism) Government, Guntur (Acharya

Nagarjuna University) are Coming for practical training to SOUTHERN

TRAVELS.

2. Students deputed to their Company are given practical training in

A. FRONT OFFICE ANAGEMENT.

B. RESTAURANT MANAGEMENT.

C. TRAVEL SERVICES.

D.FLIGHT TICKETS DIVISION

E. SUPER MARKETING.

They sent students in their tourist buses to visit Delhi-Jaipur-Agra sector;

Shimla - kulu - Manali - Kufri -Rohtangpass -Chandigarh -Pinjore gardens.

Kurukshetra as tour escorts. They provided food and accommodation during their six

weeks stay Delhi at their cost.

COMFORT&SAFETY:

Over 3 decades of Service to the clients. Southern Travels has built an

excellent reputation for safety, comfort and friendly, efficient service. Our attitude to

the safety of our valued clients is uncompromising. We maintain the high Standards

of reliability and safety that our clients deserve and demand.

TEAM:

Omnipresent, dedicated, friendly and well qualified. Our team strives for your

satisfaction. Professionalism and warmth form the basis of all our interaction at all

points and are well conversant with many of the Indian languages.

CONVENIENCE:

Individual tailor-made packages exclusively from Southern Travels. Tour

itineraries have been perfected to meet the special needs of traveler. Southern Travels

provides Services at an individual level, at your own choice and place. Right from

ticket booking to travel, hotels, sightseeing and return Southern Travels brings is an

exclusivity that is unique.

CHAPTER-III

OBJECTIVES

AND

METHODOLOGY

OBJECTIVES AND METHODOLOGY

The faster rate of expansion of international tourism is a result of increasing

leisure, higher standards of living, technological advances in transport and

communication, emergence of the new patterns in the world. Tourist flows as a result

of psychological, sociological and economic factors related to purchasing power and

efforts by various countries put into the marketing of tourist products. The economic

factors of tourism are however enormous and this fact is realized all over the world.

The systematic measurement of tourism began not very long ago. The need was

felt as the volume of tourist traffic began to reach significant proportions in the early

years of twentieth century. Various developmental plans were prepared by the experts

in which tourism played a significant and dominant role.

The need arose for primary data on tourism to measure the tourist flows to

particular destinations and of the tourist expenditure to provide a basis for planning

the future development. Statistics thus became an essential tool of measurement of the

tourist phenomenon. In the recent years many countries have felt the need for the

collection of tourist statistics of both domestic, foreign tourists and expenditure for

the statistics related to particular destinations within country.

Marketing, decision-making and formulation of promotion strategies involved

specialized knowledge and information of the buyer's likes and dislikes, preferences

etc. Therefore it is essential to know about the potential tourist, his interests and needs

and the level of satisfaction for each of the interests. The characteristics of tourists

and details of their behavior are thus necessary for the purposes of marketing of the

tourist product.The objective behind making a survey is to know about the role of

travel agencies in the growing economical world and also to study the various

functions of modern travel agencies, which perform various activities. The objective

is also about the growth of air travel.

Chapter - IVTOUR PACKAGES

TOUR PACKAGE

In means a pre arrangement, prepaid trip that combines two or more travel

components like Airfare, Airport transfer, accommodation and other services. A

package tour is a total tourism product as it generally includes transport from the

origin place to destination, accommodation at an enrooted place or at the destination

and other recreational or travel services. These components are purchased by and

individual, firm of company called the "Tour Operator". He combines all the travel

components in a package and sells them at all inclusive prices to the clients.

A travel agency/ tour operator deals with a variety of "Tour packages";

catering to the diverse needs of tourists such as adventure, beach, architecture,

cultural, business, conference, incentive tours, Ayurvedic packages, Buddhist

religious, incentive tour, special interest tours, cruise tour, group tour, educational

tour package, heritage, moments, wildlife, etc.

Types of package Tour:-

l. Independent tours:

Independent tours are prepared/ formulated for these tourists who want to travel

independents. The components of such tours are air travel, Air Transfer,

accommodating, travel documents, sightseeing boat riding, entertainment and other

travel services.

2. Escorted Tour:-

When an Agency induces the services of as well educated and trained tour

manager in it is called an Escorted Tour.

3. Hostel Tours: -

A hosted tour means when an agency utilizes the services of another agency at

a particular destination. A hosted tour provides the tourist maximum level of pre-

arranged and personalized services at every destination.

4. Incentives Tours:

It is a motivational program or a fully paid holiday which is given to the

employees by the enterprises as a reward to when in maintaining their track record, to

increase output, improve image and moreover to earn the long period loyalty of the

employee. The packages offered by a tour company such as a custom tour an

excursion tour, adventure and special interest package tours.

Tour package Preparations-Packaging a tour the most challenging Job of a

tour operator. Tour-Operator combines and co-ordinates the diverse, components of

the tourism infrastructure to create a package or a service. The tour Operator does not

necessarily have any product of his own but acts as an intermediary to tailors.

A group inclusive term includes air and surface transportation, hotel

accommodation, guide services, sightseeing, excursions, entrance fees at monuments

and place of visit.

The package Tours are printed in the form of brochures along with a detailed

itinerary, terms and condition, the tour price, type of hotel accommodation and quality

of services etc. The tour operator offers a price advantage because he obtains special

rates from airlines, transport companies, against bulk purchase/ business the panning

of a package tour requires creativity blended with innovation and good tour

management.

Tour Design:-

The Business of package tour involves great rights, high quality products and

competitive prices. The tour manager has to take the biggest responsibility,

imitativeness, imagination and innovation coupled with a lot of business activities

which rage from finding new exotic designations and planning, organizing or

promoting such tour.

Tour packages in Southern Travel Agency:-

In Southern Travel Agency, New Delhi there are more than 14 conducted tours

is running and covers North India and South India. There conducted Tours are

pilgrimage Tours, Leisure Tour, etc.

The package Tours include only Accommodation and transportation. All the

Tours start from New Delhi office to different, destinations respect of North India

tours and will come back to Delhi, after completion of the tour. Southern travel Pvt.

Ltd. is recognized by the Ministry of Tourism, Govt. of India Receipts ofLFC is

approved by all banks and corporate offices Including Life Insurance Corporation of

India. They are running L.T.C. Tours in collaboration with I.T.D.C7 Tourism

Corporation of Gujarat Ltd.

Tour package Booking: -

We can book any tour package directly or through Travel Agent. We can also

see and book the tour package through internet. We can also book tour packages to

North India or South India from different branches of travel agency like. Bangalore,

Chennai, Hyderabad, Mumbai, Vijayawada, Vizag.

Booking Format:

Tour Name:- Departure Date:-

Passenger Name:- No. of Passenger-Remark:-

Amount: - Remark:-

Cancellations-

North India tours:

Before 48 hours of the departure of the bus: 10%

Before 24 hours of the departure of the bus: 50%

Within 24 hours of the departure of the bus: No refund

Before 7 days of the departure of the bus: 10%

Before 3 clear days of the departure of the bus: 50%

Analysis - IItinerary preparation

ITINERARY PREPARATION

This is a significant part & first step in making tour package. It is a primary

layout of a tour package which shows following things....

Department point.

Stop- over - point (destination point)

Enroot stopping points.

Transportation

Accommodation & various services & activities.

Making an itinerary is a comprehensive job. Before itinerary planning following things

must be considered

Purpose of tour.

Choice of destination

Tour budget.

Accommodation.

Transportation

Legal requirements &

Itinerary planning tools such as.

Time tables

OAG( Official Airline Guide)

Travel Information Manual

Air Tour manual. ABC Travel Guide World Hotel Guide

The Official Rail Guide

World Wide Cruise & Steamship Guide.

ROOM FACILITIES OF SOUTHERN HOTELS RECEPTION:

Hotel Southern is a "Friendly Hotel" located strategically in the heart of India's

capital and in close proximity to Connaught Place. We are committed to providing

personalized, professional guest service and "genuine hospitality". Out mission is to

create loyal, satisfied customers who will return to our hotel repeatedly because of the

quality and value offered at affordable prices.

DELUXE:

Contemporary Decor, Air-Conditioned, Direct Dialing Facility, Color

Television with remote control, Fridge, Writing Table, Attached Bathroom with

running Hot & Cold water. Wake up Facility, Newspaper, Hospitality Kit, Mineral

water bottle.

Complimentary Pick up from Railway Station.

STANDARD:

Standard rooms portray a decent modern decor equipped Air Condition,

Direct Dialing Facility, Color Television with remote control, Attached Bathroom

with running Hot &Cold water. Wake Up Facility, News paper.Complimentary Pick

up from Railway Station.

SUPER DELUXE:

Contemporary Decor, Centralized AC (Hot & Cold), Direct Dialing Facility,

Color Television with remote control. Fridge, Writing Table, Attached Bathroom with

running Hot & Cold water. Full length Mirror Wake Up Facility, Newspaper,

Hospitality Kit, Mineral water bottle. Tea/ Coffee Making facility.

Complimentary Break fast.

Fruit Basket in the room on arrival.

Complimentary Pick up from Railway Station.

EXECUTIVE SUITE:

Spacious Room with modem Decor, Centralized AC (Hot 85 Cold), Direct

Dialing Facility, Color Television with remote control, Fridge, Writing Table, Bath

Tub, Attached Bathroom with running Hot 85 Cold water, Full length Mirror Wake

Up Facility, Newspaper, Hospitality Kit, Mineral water bottle,

Complimentary Break fast.

Tea/ Coffee Making facility.

Fruit Basket in the room on arrival.

Complimentary Pick up from International/ Domestic Airports &

Railway Station.

SOUTHERN HOTEL TARIFF

Room Tariff per dav Single DoubleDeluxe - AC 1090/- 1290/-

Suoer Deluxe - AC 1390/- 1590/-Executive - AC 1790/- 1990/-Extra Person 250/-

LUXURY TAX: 12.5% Check out Time: 8 Am

Southern Hotel Reservations-

The front office departments responsive for the reservation of rooms.

Reservation is a facility offered by hotel. Where by a customer any where may easily

make reservation on at locations, far away from the hotel itself. Basically, hotel

reservation (IR) can confirm the booking immediately.

One can do reservation of room by:-

Individually

Through Agent

Through phone

Room Requirement

"SGL", "DCL", "TPL", "Bed"

After completing the "dockets a travel agents contact" with different hotel and

ask about the availability of requirement demanded by client. If room will be

available according to requirement, travel agent faxes a letter for the booking and to

get confirmation with tariff and billing instruction. After getting the Confirmation

with room tariff, a agency make a "hotel voucher" in favor of client.

Accommodation Voucher: -

After getting confirm booking of hotel the travel agency issue

Accommodation Voucher to their customer. Hotel Accommodation Voucher is

document by which the tourist is entitled to stay in hotel. It is also essential document

for hotels to collect money from travel agency, the accommodation voucher includes

hotel's name in favor of where is issued and Information related to the client like.

Guest Name

Room Category

No. of person

No. of Rooms

Check - in/ checkout date

Check — in/ time

Extra facility

Format of Reservation form:-

Reservation through Travel Agent:-

The process as hotel reservation is started with the request for hotel booking

by a client directly or through Travel Agent. A travel agency notes the request of hotel

booking in the "Dockets" dockets is format in which a travel agent notes sufficient

information.

Defect

No.

Address:-

Type of room:- Standard Deluxe

Super deluxe

No.of room Name of Passenger:-

ACCOMMODATION VOCHER

Accommodation voucher is the document which uses for the tour to

accommodate the tourist in the hotel where tourist is going to stay in their tour. This

voucher is mainly for that hotel manager where tourist is going to stay in their tour at

the destination where tour is going it is for the manager to having the information of

how many persons who is going to stay in their hotel.

GUIDE DUTY SLIP

Guide duty slip is a document which is given to the guide, who is going to

take the responsibility of tour to handle the tourist in the particular tour. It helps both

to the company and the guide for company having the information about guide in

particular tour and for guide to give their presentation in a particular tour. These

documents include all information regarding that tour in which guide is performing

their duty. Guide name, tour name. No. of days dep. Date arr. Date. Vehicle No. Pox.

And Type of tour.

CASH VOUCHER

The cash voucher is a document which uses to pay the cash payment to the

guide/escorts for their work for the company i.e. this voucher help to the company pay

to the guide/ escorts Agent to their guideline giving to the tourist in the particular tour.

ANALYSIS - II

TRAVEL AGENCY

TRAVEL AGENCY

The role of the private sector in the organization of tourism is very crucial. In

most countries, which are in any manner concerned with the tourism industry, the

private sector plays a very important role. The private sector's role is not limited

merely in selling the tourism product but often also in producing as many individuals,

companies and corporations that are involved in promoting, developing and financing

tourism. Travel Agency is one such organization in the private sector, which plays a

key and crucial role in the entire process of developing and promoting tourism. It is

the travel agent who packages and processes all the various attractions of the country

and presents them for the tourists.

A Travel Agent is "one who acts on behalf of a principal, i.e., the original

provider of tourist service such as a hotel company, an airline, a tour operator or a

shipping company". A Tour Operator is one who "buys the individual elements in the

travel product on his own account and combines that in such a way that he is selling a

package of travel; the tour to his clients". In common parlance he is also referred to as

a Travel Agent.

REQUIREMENTS FOR A TRAVEL AGENT

"Today's travel agent market is one no hotel or motel of any size can ignore. This year

travel agents will book 60% of all domestic air tickets sold, 90% of all international

air and sum dollars two billion in hotel sales"

A travel agency can be a small business with only a few staff members, or a large

company with several hundred, or even thousand employees. It can offer the entire

range of travel services or specialize only in tours. In every case, it has to, confirm to

certain requirements in order to be able to conduct its business. These are:

A sound financial base.

Adequate premises, accessible to the general public.

Competent and qualified personnel capable of informing customers on all

aspects of services offered by the agency, and able to make reservations and

issue the relevant documents.

Where applicable, possession of the necessary government license to do

business.

Approval of carriers and other suppliers of services in order to be appointed by

them to promote and sell their products and earn commission on such sales.

The actual list is much longer and more complex than stated here, but the

important point to remember is that not just anybody can set up a travel agency;

agents must earn their place in the travel industry through hard work, professional

skills and the ability to meet high standards.

SOURCES OF INCOME

Travel agents normally provide customers with a wide variety of services.

Some of these services may be derived from their own resources and experience, e.g.,

providing information on travel documents and immigration formalities. Other

services are offered on behalf of industry enterprises, e.g., airlines, railways of hotels.

The customers buying an airline ticket at a travel agency will pay the same

amount as they would pay at their airlines ticket office. For the customers the

advantage of buying at the travel agency is that they save time and effort because they

can choose from different carriers and services.

But if agents do not charge a fee over and above the regular price set by the

carrier, how do they make a profit? To be in a position enterprises they wish to

represent. These enterprises are commonly referred to as "Industry Principals", and

they will pay the appointed agents a commission on the services sold on their behalf.

Such commission is generally a fixed percentage of the sales price of the

service and a paid to agents after the service has been sold.

The industry principals are:-

Airlines

Hotels

Car Rental Companies

Bus and Insurance Companies, etc.

Where they do not get Commission they may make a service charge. For

instance, the Indian Railways do not give commissions to travel agents. So, a travel

agency will add its service charge if a client wants them to buy rail ticket. However,

Indian Railways make an exception. They permit a 10% commission to travel agents

selling INDRAIL tickets to foreign visitors against foreign currency. Commissions to

travel agents vary from country to country depending on the competitive situation.

For instance, commissions go up to 15% and more in the USA where the international

airlines are free to offer any commission to make a sale.

It is not so in other countries. They follow the international norms of

commission laid down by the International Air Transport Association (IATA). In

India, we follow the IATA norms - 9% commission on international tickets. Indian

airlines follow their own rules. Their tickets show the basic price plus the surcharge.

Travel agents get 5% on the basic price of the ticket and 2.5% on the fuel surcharge,

which is not commissionable. It works out to a little over 3% on the total price - a

small remuneration for the services rendered.

Now, the Government has added its 10% tax on the total value of the ticket,

which a travel agent is required to collect, but no commission is paid to him on this

service. In addition to this normal commission, certain industry principals may also

pay a so called "incentive commission" (Or "bonus" Or "super commission") to agents

who have exceeded a predetermined sales volume in a given period of time.

Commissions, however, are not the only source of income for travel agents;

additional income is derived form service charges and work - up on tours. For

example, travel agents "package" a tour. They search out the best hotels, restaurants

and sightseeing and transportation and put them together as a complete tour. To their

net price they add their expenses and their profits.

The total thus becomes the "Advertised price" of the tour. In some cases, this

price is higher than the total price clients would pay if they had made all the

arrangements themselves. But by buying complete tours clients are spared the time

and trouble of making these arrangements themselves,, if , in fact, they were capable

of doing so.

FUNCTIONS OF A TRAVEL AGENCY

To provide information:

Information regarding the destinations as to what is to be seen, how to go

about seeing the destinations etc. should be provided to the prospective clients.

Information regarding the documentation formalities for obtaining a VISA and

Passport also should be provided to the clients.

Liaison with provider services:

No travel agency is full-fledged. They have to depend on certain other

organization to get their work done. Thus, they have to maintain a healthy relationship

with people who deal with Transportation, Hotels (they normally provide th travel

agency 10% commission), and Insurance companies. Health insurance is a must for

certain out bound tours. Insurance for travelers is taken care of by the National

Insurance Corporation and the General Insurance Corporation. They should also have

a good relationship with the other travel agencies and tour operators of foreign

countries, people and companies dealing with foreign exchange, VISA offices,

embassies, high commissions, consulates etc. as well as Information offices like the

Government of India Tourist office, etc.

Foreign Exchange :-

It generally refers to outbound travel. In the case of an inbound travel foreign

exchange plays a dominant role as the traveler or the tourist will spend the money in

his currency. Initially two schemes were introduced to out bound. They were the NTS

(Neighboring country Travel Scheme) under which a person was entitled to US $250

as foreign exchange allowance for any given period of time, and the FTS (Foreign

country Travel Scheme) under which a person was entitled to US $350 as J foreign

exchange.

BTQ (Basic Travel Quota) :-

Only tourists were entitled to this. Under this, US $2,000 per calendar year

was given to any tourist traveling abroad from India. The person was entitled to

airport tax of $50 per visit. As of July 1997, BTQ has gone up to $3000.

LERMS (Liberated Exchange Rate Management System) :-

The LERMS were operated in two slabs - the top management and a

combination of middle management and lower management. For the middle and

lower slab $350 per day for a period of 45 days and an entertainment allowance of

$2,000 was given, but the person had to deposit money with the agency or bank

equivalent to the money given to him. For the top management, $450 per day for a

period of 45 days and an entertainment allowance of $5,000 was given.

Itinerary creation: -

An itinerary is a travel schedule, which contains within itself the day-to-day

travel programmed (transportation, air, surface and waterways), the places of

sightseeing, hotel accommodation and the timer given for shopping and other

miscellaneous activities. The main ingredients of and itinerary are:

Meal plan - which states the type of food provided to the clients on the tour,

ECNR (Emigration chick not required) –

The requirements for an ECNR are that the person must be a degree holder or

an income tax assessed, and people above the age of 60 do not require ECNR. If the

traveler does not fall under the above categories, temporary suspension of emigration

is resorted on production of the travel documents two or three days prior to the

journey.

Tour pricing plays an important role in the itinerary creation. The components

considered for tour pricing are transportation, accommodation, sightseeing,

documentation, communication charges, tour escort charges, overhead charges and on

all this there would be a mark-up price quoted.

Marketing tour packages :-

The travel agencies and tour operators market both inbound and outbound

travel. Tailor made and fixed group tour packages are popular with the travel agents.

Tours operators prefer to market tour packages because of the high profit margin.

IATA REQUIREMENTS FOR A TRAVEL AGENCY

Location:- Any travel agency of Tour operator should be located in a business

district, which will help the customers in easy accessibility. The Travel agency should

be located in such a way that customers are able to identify and easily locate the

Travel Agency. This goes a long way in helping the clients to get better service.

Interior Decor:- IATA very clearly has created a norm for the interior decor of a

Travel agency. The agency should be reasonably spaced such that all the departments

would be established. Departments like international and domestic ticketing, foreign

exchange counters, the out-bound and inbound tour package sales counters should be

easily accessible tothe clientele. Departments like accounts and cargo could be placed

in a different location.

Colors: - The kind of colors that can be adopted should suit the business of a Travel

agency (red, blue and ash). Adequate amount of signage should also be placed to help

the clientele to identify the specific counter.

Professionally Qualified Staff: - IATA rules suggest that the personnel managing the

different travel counters should be professionally qualified and experienced. Some of

the qualifications required are as follows: -

1. IATA/UFTAA qualification pertaining to ticketing, marketing and Travel

agency administration (the basic and advanced IATA courses).

2. Qualifications that the personnel can attain from an educational institution

(college or universit

Security of Ticket Stock: - The IATA requirements specify that the air tickets of

different airlines should be kept in a safe place within the Travel agency. The ticket

stock of all airlines should be managed by authorized personnel only. The stock is

protected from fire, water and even robbery.

Strong Capital Base'.-Any IATA approved Travel agency must and should have a

strong capital base to pay up the principals involved (Airlines, Hotels). Since the

Travel agencies offer credit facilities to the clients, the capital base should be a large

one.

ANALYSIS - III

HOSPITALITY IN SOUTHERN HOTEL

HOSPITALITY IN SOUTHERN TRAVELS

HOSPITALITY INDUSTRY: -

Accommodation is an essential part of the tourist industry.

The expansion of tourism will inevitably bring about the development of

accommodation. Accommodation sector is the core of the tourist industry.

The demand for accommodation away from home has become an important

function of tourism. Accommodation is a comprehensive term and includes all the

facilities used for the "sojourn" of a traveler-such as hotel, motels, travelers lodge

travel bungalows, camping sites, etc.

The word 'Hotel' came to be accepted as a place where people stayed for the

night & take their meals on payment. Hotel keeping once the years developed a

distinct American flavor all over the world. The accommodation in the hotels can be

broadly divided into: -

1) Hotels & motel

2) Supplementary accommodation

3) New accommodation concepts

In the major cities of India 75% of the foreign visitors from rich and use

government approved licensed star hotels. The quality of unapproved accommodation

is uneven. Hygienic standards are poor. The percentage of people using licensed hotel

has increased all over the world. Hotels & motels are similar properties expect that

motels are road side hotels with a lot of parking space to accommodate traveling

motorists

Supplementary accommodation includes tourist bungalows, government rest

houses, dark bungalows, traveler's lodges, forest huts, youth hostels, dharma Salas,

series ...etc.

New accommodation concepts include

1) Condominium hotels

2) Time sharing

3) All suite hotel

4) Pexions

5) Pardons

6) Campgrounds

Hoteliering in India is relatively a new phenomenon commercial hospitality

was not common in this country. When India became there were only a few hotels in

India operated by British and Swiss families. The only Indian owned hotel was in

Mumbai i.e., Taj Mahal around 1900. Since private capital was shy of investing in

hotels, the government of India stepped in to building hotels where they were most

needed. The dept. of tourism of government of the India decided to set up a hotel

classification committee to up grade the services of hotels.

Apart from government committees there is some private federations like: -

(1) FHRAI (Federations of hotels & restaurants association of India)

(2) IHA (Indian hotel association)

(3) IHRA (International hotel & restaurant association

HOTEL SOUTHERN

Hotel southern is a "Friendly Hotel" located strategically in the heart of India's

capital and in close proximity to Connaught place .We are committed to proving

personalized, professional guest service and "genuine hospitality". Our mission is to

create loyal, satisfied customers who will return to our hotel repeatedly because of the

quality and value offered at affordable prices. Deluxe: - Contemporary Decor, Air-

conditioned, Direct dialing facility, Color television with remote control. Fridge,

Writing table. Attached bathroom with running Hot &Cold water, wake up facility,

Newspaper, Hospitality kit. Mineral water bottle.

• Complimentary pick up from railway station.

Standard: - Standard rooms portray a decent modern decor equipped with. Air

Condition, Direct dialing facility, color television with remote control. Attached

Bathroom with running Hot & Cold water. Wake up facility, news paper.

• Complimentary pick up from railway station

Super Deluxe: - Contemporary Decor, Centralized AC (Hot/ cold), Direct Dialing

facility, color television with remote control. Attached Bathroom with running Hot &

Cold water. Wake up facility, newspaper. Fridge, Writing table, bathroom. Full-length

mirror, Hospitality kit. Tea /Coffee Making facility.

• Complimentary pick up from railway station

• Complimentary breakfast.

• Fruit Basket in the room on arrival.

Executive Suite: - Spacious Room with modern Decor, Centralized AC (Hot/

cold), Direct Dialing facility, color television with remote. Fridge, Writing table. Bath

tub. Attached Bathroom with running Hot & Cold water, Wake up facility, news

paper. Mineral water bottle Hospitality kit. Complimentary breakfast

Fruit Basket in the room on arrival

Tea /Coffee Making facility

Complimentary pick up from International/ Domestic Airports& Railway

Station.

FRONT OFFICE

The front office manager's (FOM) main duty is to enhance guest services by

constantly developing services to meet guest needs. An example of how some FOMs

practice enhancing guest services is to have a guest service associate (GSA) greet

guests as they arrive at the hotel, escort them to the front desk, and then personally

allocate the room and take the guest and luggage to the room.

There is no need to have separate departments for doorperson, bell person, front

desk, and so on. Each guest associate is cross-trained in all aspects of greeting and

rooming the guest. The front office manager performs the following duties:

Check night clerk report

Review previous night's occupancy.

Look over market mix.

Check complimentary rooms.

Review arrivals and departures for next day.

The position's description for a guest service agent details the work performed. The

three main functions of the front office are as follows:

To sell rooms.

To maintain balanced guest accounts

To offer services such as handling mail, faxes, messages, and local and hotel

information.

Main duties of the early shift: -

Check the logbook and the previous night's occupancy for no-shows& send

information to the accountings office for billing.

Conduct a hou7rse count and update the forecast (in some hotels this is done

by reservations).

Decide on the number and mix of rooms to sell (in some

hotels this is also done by reservations).

Preallocate VIP suites rooms and block off group or convention rooms.

Hotel & Guest relation:

Hospitality can be termed as a deliberate, planned and sustained effort to

establish and maintain mutual understanding between an organization and the public

i.e., the business of making and keeping friends, and promoting an atmosphere of

better understanding.

Reception, welcome and, in general, the treatment of a guest or a stranger in the most

friendly manner is hospitality.

In most of the countries all over the world a guest is received with a great amount of

courtesy and warmth and is provided with entertainment. The basic concept of

Hospitality is to make the guest feel that he has come amongst friends and that

GUESTS ARE ALWAYS WELCOME.

A part of hospitality activity is being attentive, alert, and cordial with the guest

without forcing yourself and your ideas on him, and at the same time being very polite

and cooperative. All those working in hospitality industry have one common

objective-"Creating an image of friendly reception and treatment" for guests and

visitors.

Reservations:-

The reservations department 'is headed by the reservations manager who, in

many hotels today, 'is on the same level as the front office manager and reports

directly to the director of rooms divisions or the director of sales. Reservations are the

first contact for the guest or person making the reservation for the guest. Although the

contract may be by telephone, a distinct impression of the hotel is registered with the

guest.

CHAPTER – V

OTHER AMENITIES

IN

SOUTHERN TRAVELS

OTHER AMINITIES & FACILITIES

100 (available) newly furnished rooms with modern amenities

Lift, EPABX, Clock Room

lOO channel cable TV with remote

Landry/ Dry cleaning

Safe Deposit Lockers

Refrigerator in Super Deluxe & Suites

Power supply 2 20 volts

24Hrs. Power Back up

Internet Access through "WiFi"

Credit cards: All Major Credit cards accepted

Currency exchange facility.

24 Hrs Business Service.

- Xerox, Courier Service, E-mail & internet, STD/ISD, Fax, Mobile

phones charger facility.

Complimentary transfers from railway station to Hotel.

Online payment facility by Credit card through Website.

Car Rentals: - Cars (Economy/ Luxury), Indica, Quails, Innova, Scorpio, Tavera,

Tempo traveler& Volvo, Hi-Tech Coaches on Hire.

Accessibility: -

2Kms.from New Delhi Railway station.

9Kms.from Nizamuddin Railway station.

14Kms.from Domestic Airport.

19K.ms.from International Airport.

5 Minutes walk from Jhandewalan Metro railway station.

SUGGESTIONS

SUGGESTIONS

Tourism came to be considered important in India after 40 years of

experimentation after Independence. Tourism statistics give an indication of its

growing size. Tourism today faces multiple challenges like technology, socio-

demographic challenges, formation of economic communities, challenge of

transportation and facilitation, consumer behavior, pattern of holidays, newer

products, time sharing, human resources development, new markets, virtual reality,

capital investment etc both from domestic and international development.

Travel agency encompasses a wide range of activities like marketing, selling,

image management, promotion, positioning etc to inform, persuade and convince

tourists about their service. The agency that gives group business should be aware

educated and needs a high level of professionalism.The travel agencies have to

develop a relationship approach to sell tourism services to the client etc. a travel

agency has to take the customer that is a tourist, to the place where "tourism product"

Exists or has been created. It is also necessary to speak to different people in

different languages. In communication with the traveler we must provide the facts and

figures in down to earth and simple language, where as consumer may like to listen to

evocative language. In developing any communication with the tourists the following

steps should be followed:

1. Identify the audience i.e., to whom is the communication being addressed.

2. Identify the current perception of its brand, and reasons for such perception.

3. It should very clearly describe the brand t be perceived.

4. Form a strategy required to bring about a change in perceptions.

A number of factors such as nature of products, status of markets,

infrastructure facilities, demand patters have contributed to the present scenario of

tourism. It is necessary to make every possible effort that no tourist comes across any

unbearable situation. Any service industry these days, the timing and quality of

service provided is essential for the survival of the firm in this world. Irrespective of

whether the tourists are domestic or foreign they are demanding higher standards of

service at reasonable prices.

Technology in tourism becomes relevant and functions could essentially be classified

into the following:

Information Dissemination:

Information Dissemination has its role to play regarding different tourist

places and got by either by word of mouth, media or travel agency. Travel agencies

currently disseminate information essentially through advertising, distribution of

pamphlets at agencies and direct personal information provided at the agency itself. If

here the technology is applied it gives a lot 59 of details in a variety of forms as per

the requirement of the tourist.

Arranging and Coordinating Package Tours :

Every tourist has his/her own unique interest with respect of time he/she

wishes to spend and his/her budget for the trip. This requires innovative and effective

scheduling of package tours. Software systems and programs could be developed for

scheduling tours as per the demand of the tourists. They help as an input in designing

or modifying the existing tour packages.

Organizing and Promoting Events:

One of the promotional strategies of growing importance of these days to

attract tourists is to organize festivals and events. Heavy and speedy information

processing is the key to the management of such shows. The current trend in travel

agencies regarding computerization is the use of the Computer Reservation Systems

(CRS) and Global Distribution Systems (GDS). There are basically four vendors of

reservation systems.

They are:

1. Sabre

2. Apollor (Galiloe)

3. Worldspan

4. Amadeus

They all work about the same way and access primarily the same data bases for

their information. The systems charge other travel suppliers for the right to market

their products and services through these systems. You will find most travel agencies

utilize these systems for reservations abut with the advancement of the Internet, many

suppliers are now offering web based booking engines.

The main difference between the CRS and the web based booking engines are

the techniques in utilizing the systems. The computer reservation systems are

completely keyboard driven and you must learn the formats in order to operate it

efficiently. The web based booking engines are the point and click environment.

The Travel Agent Training Centre Inc will offer Sabre and Apollo training.

These are the two most popular systems used in the industry. As long as one

understands a computer reservation system, converting to another system is not too

complicated. They all work under the same technique, it will just be a matter of

learning a new format. Most agencies are willing to train staff on the new system.

Thus information technology can bring in a plenty of benefits to the travel agency.

Apart from improving their operations information technology can help them counter

the other players in the industry by offering a competitive advantage.

Market Information System should be established to study market

characteristics and trends. This will help to establish a correlation between choice of

holidays, destinations and facilities. Thus these are some of the areas that the travel

agency SOUTHERN has to take care and much development of information

technology with professionals is certainly required.

SUMMARY

SUMMARY

Summary analysis is of a living encyclopedia. It helps in analyzing

the Company's position and its future development prospects. It is

consider as one of the most important tool for the company. SWOT

analysis comprises it.

1. Strength

2. Weaknesses

3. Opportunities

4. Threats

STRENGTHS: -

1) The main strength of the company is their personnel's. It has

trained and experienced staffs Mr. Ravi kumar - Manager and Shri

Ramarao General Manager Travel Manager. Both are the backbone

of the company.

2) The strategies and policies of the company are very dynamics.

Their planning marketing and sales promotion activities were result

oriented. The strategy of getting feedback from the customers, help

them to analyze their present status of services and forecasting for

their forth coming strategies and policies.

3) The infrastructure of the company is really appreciating. Their,

well equipped modern vehicles; company's location, office setup

and other super structure make them in the front lane in travel and

tourism industries.

WEAKNESSES:

1) Numbers Of staff in the organization are very less. One person has

to look after other departments that are overwork load.

2) The company has no overseas offices in other parts of countries.

They have to negotiate with other travel agencies, at the destination

3) The company has lack of small vehicles. In the time of peak

season, they hired the vehicles from other travel agencies.

4) They do not handle international inbound tours.

5) They do not offer sea 85 beach tourism.

6) They do not maintain Telugu tourist guides in coaches. 65

OPPORTUNITIES: -

1) If the company increased the number of the staff and appoint

experienced and professional people the company can get the

maximum output.

2) If the company can wide the range of the network by establishing

their branches in other part of India and abroad, they can command

the global market

3) If the company offers sectional tour packages and handle

International in bound tours can earn the maximum foreign

Exchange.

Threats:

Tourism is highly competitive industry. When travel agents are

always there at the company. Now a day's tourism and hospitality is also

raising industries.

CONCLUSION

CONCLUSION

In a country like India, the Travel agent is not selling the tour packages, air

tickets, making hotel reservation. He has a very important national role to play. A

travel agent is a promoter who represents both principal and the consumer. The

principal are airlines, hotels, and transport companies. He promotes country as a

whole and converts country in a salable commodity, and proceeds to market it

effectively.

In case of domestic tourism too travel agent plays an important role. Domestic

tourism not only brings revenues to the government, but also helps maintaining

national integration. Travel agents are committed to the promotion of international

and domestic tourism in the country. In the foreign countries these agents act as image

builders.

In India travel agents are playing a big role in attracting tourists who in turn

bring much - needed foreign exchange. If the government could improve upon and in

large some of the facilities the travel agent in India could lure lot of tourists to India

but now government policies are taking a favorable turn. In the new economic

policies there is certainly a light of hope that in the near future. The role of travel

agencies would be all the more appreciated.

BIBLIOGRAPHY

BIBLIOGRAPHY

1.Tourist guide and tour operations - Jagmohan Negi

2. Travel agency and tour operations - Jagmohan Negi

3. Introduction on tourism - M.A. Khan

4. Front office management - Sk. Bhatnagar

5. Brochures of southern travels.

6. Booklet of southern travels.

7. www.Southerntravelsindia.com