1. Present a good imageCapture thoughtssuccinctlyCommunicateeffectivelyAttract rightreadershipBuild customer baseAchieve competitiveadvantageDrive business success

2. Tailor-made for targetaudiencePresented and interpreted in areader-friendly fashionCommunicates message withbrevity, simplicity and clarityClarity of thoughtInformative & EngagingWriter requires deep domainknowledgeExcellent writing and editingskillsUnderstand clients needs todeliver relevant content 3. Business lettersEmployeemotivationdocumentsWebsite contentBusiness articles,featuresResearch reportsCompanyBackgroundersNewsletters,PublicationsWhitepapers 4. ClientMediaPublicSpecial InterestgroupsCustomersProducts &brands 5. Should be originalDifferentiation isimportant for brandsEngage a loyal readershipOriginal thought, and thevoice of experienceSharing information thathelps your customers dotheir job betterContent builds contextwhen part of a strategyUtilize the power of pullLead nurturing vehicleSolid content strategy 6. Interactive sites andinteraction driven byhumansSmart keywords andsearch engineoptimization (SEO)People and a sense ofdirection that win the dayValuable free content toattract and convertprospects into customers,and customers into repeatbuyersPeople dontwant advertising whenmaking purchasingdecisions, they wantvaluable information 7. Its contentthat spreads via social networks,generating powerful word-of-mouthexposure for savvycontent marketersIts content that people desireand seek out, and its greatcontent that Google wants torank well in the search results sothose people can find yourbusinessContent is the best way toachieve what advertising issupposed to achieve, butdoesnt do so well online toget people to know, like, andtrust your brand 8. Good writing honed withpractice & experienceExpertise and passionExperience in the subjectmatter to answerquestions, or add anythingsignificant to the topicThe ability to conveymeaning through writingA content strategyThese elements help hiscontent move readersfrom connection to action 9. Publications:Hotel Business Review(2012-13)Food & Beverage BusinessReview (2012-13)Bakery Review (2012-13)Destination India (1989-93)Travel Trends Today(1989-93)Go Now (2008)Financial Express(1992-93)Infratructure Today (2012)Corporate:Taj Mahal, Mansingh Road(1990-91)Taj Palace, Chanakyapuri (1990-91)British Tourist Authority (1990-91)British Aerospace (1990-91)Sono Koyo Steering (1990-91)Communications:Via Media Communications (2008-2013)ESquared (2012-13)ArchiDesign (2012-13)Fortune Institute (2012) 10. Kanishka Gupta(B2B Travel & Hospitality IndustryWriter & Blogger)Cell:+91 9910514927/+91 9911275737;E-mail: kanishkgupta1@gmail.com61, Sadar Apartments, Mayur Vihar Phase1 Extension, Delhi-110091Website: www.prizededitorials.webs.comLinkedin: in.linkedin.com/pub/kanishka-gupta/23/b38/487Blogger: www.thaalcfab.blogspot.comTwitter: @kg1insights