Traditional Uses of Social Media

Amy Constantine-Kline

Customer Relations Manager, MCG Jazz

“Social Networks in Plain English”

CommonCraft.com

Businesses use social media to get in touch with or communicate with their audience.

My Basics: Social network

Myspace Facebook LinkedIn

Photo & Video Sharing Can be done on most of the social networking sites Youtube Flickr Vimeo

Microblogging Twitter Jaiku

To quote Bobby Johnson, Chief Engineer of Facebook, social media is about putting “The Power of Trusted Referrals” to work

Myspace vs. Facebook vs. LinkedIn

Not mutually exclusive Used very differently by different groups "LinkedIn is the office, Facebook is the barbecue in the

backyard, and MySpace is the bar" – LinkedIn CEO Reid Hoffman

Social networks Myspace Facebook LinkedIn

Myspace Myspace works well as an extension of your website and a

great place to house media if your own site can’t Great for musicians, artists, etc. MCG Youth students tell us that the place to be is still

Myspace. Allows for HTML to manipulate your page to look like

your website

Facebook

Facebook works well for developing conversations between friends & fans Pages vs. groups

Pages allow for apps and are searchable on Google Pages can be advertised on Facebook Groups allow fans to invite other fans to join the group Groups only allow up to 5000 members; pages allow for

unlimited fans.

Facebook Group

Facebook Page

LinkedIn LinkedIn is meant to

connect you to others who share common business interests Members that work for the

same company or share similar business goals or interests can form groups

Great forum to ask business-related questions

LinkedIn Polls – free to poll your contacts or ask the LinkedIn population using a pay-per-response format

Video Sharing Short-attention span theatre – 3 – 5 minute videos showcasing your

work

Flip Video Cameras are a fun, cheap tool to help you get started creating videos to post

Youtube is the most common site although Blip.tv is making a fight for the #1 spot MCG Jazz has a Youtube channel where we post concert & master

class footage

Myspace & Facebook also host video and have their own players

MCG shares video on Facebook, but it is more casual video of audience surveys at events, staff goofing off, parties, etc.

Vimeo has a great, clean look and is considered the leader in HD video

Photo SharingFacebook is now the #1 photo sharing site. Facebook Photos has more than double the unique visitors as Flickr.

Photo Sharing Facebook has limitations on photo: no editing capabilities

& a limit on how many photos you can post Facebook does allow for photo tags, letting your friends & fans know when

they are in a photo that you have posted.

MCG has a “pro” account on Flickr. For $24.95 per year it allows you unlimited space. MCG uses Flickr to host / share our TV spots, press photos as well as all

event photos. A combination of both our Facebook photos & Youtube videos

CAPA Columbus photo contest Flickr group was already using the venues. I just asked for their photo submissions

200 photos received Prizes: free tickets to upcoming shows and photo credit All submissions can be viewed here:

http://capaphotocompetition.ning.com/ Winners can be viewed at

http://www.capa.com/columbus/news/photo_competition_winners.php

Twitter Unsure of whether my

Twitter followers are an MCG audience or my personal audience

A great place to share breaking news & offers Comps & discount

offers Contests

A great place to find breaking news & assistance If I need technical

help, I ask Twitter first

Twitter has become an extension of me. I speak in my own voice & hope that my voice conveys the mission of MCG Jazz

Costs Associated with Social Media Pro memberships on some sites will run you between $20 -

$100 per year Flickr - $24.95 per year Vimeo Plus - $59.95 per year

Advertising your group on Facebook CAPA -- $200 “bought” me 50+ new members MCG Jazz - $17.50 “bought” me 20 members

Biggest commitment is your time. Keeping everything current and interesting is challenging,

especially during your off-season

What’s next & how does it grow?

Training our current audience How to renew online Tied to a social media training

Reaching our new audience Add your social networks to all of your print materials, websites & eblasts Host social networking events at our venue

Niche Sites Jazz Vision Pittsburgh Jazz Network

Fun Tools to Enhance Your SocMed Experience

Twitter.grader & Facebook.grader – Find your ranking among the top users

Twitter Karma – Who you’re following vs. who’s following you Great when your Tweet stream becomes too congested.

Causes App – Create a Cause for your Facebook page, find supporters & raise money

Profile.to – Creates a short, easy-to-remember address for your Facebook page http://companies.to/MCGJazz

StumbleUpon Add your company site to allow other stumblers to find

you