Tourism and Leisure Management

Business

BachelorBachelor

Tourism and Leisure Management

Business and management know-howBeing prepared for the global tourism and leisure sector

AIMS of oUr ProgrAMMe

The Bachelor programme "Tourism and Leisure Management" has been developed to meet the national and international demand for tourism professionals with a high level of management expertise. It already enjoys an excellent reputation worldwide due to the ability to meet the requirements of the sector.

Throughout the entire programme, emphasis is placed on the acquisition of skills for tourism development, business administration, languages, e-tourism and personality training. Furthermore it gives the students the opportunity to cover cutting-edge topics for the tourism sector, for example sports and cultural tourism, meeting industry management, sustainable tourism development and health and spa tourism.

oUr WorLDWIDe BUSINeSS PArTNerS

The programme co-operates with more than 800 companies in 70 countries worldwide. Here are some examples:

Airline Industry: Austrian Airlines, British Airways, Emirates, KLM, Lufthansa, Star Alliance

Destination Management: JPdL Canada, PRA Destination Management, Seattle, Kuoni Destination Management, Madrid

Hotels/Hotel groups: Hilton Hotels, InterContinental Hotels, Marriott Hotels, Vienna International Hotels, Ritz-Carlton Hotels, Four Seasons Hotels, Kempinski Hotels

Meeting & Incentive: MCI Group, Hong Kong, Meeting Professionals International, Luxembourg, Meeting and Convention Planner, Bangkok, Hofburg Vienna congress centre

Tourist Boards: Austrian National Tourist Office, Maison de la France, Monaco Government Tourist Office, New York, Comcenter Southamerica, Lima

Tour operators/Travel Agencies: American Tours International, Los Angeles/New York, Österreichisches Verkehrsbüro, TUI, Freeway, Sao Paulo, Shanti Travel, New Delhi

Tourism organisations: European Travel Commission (ETC), Brussels, World Tourism Organization (WTO), Madrid

Business and management know-howBeing prepared for the global tourism and leisure sector

* ECTS = European Credit Transfer System

for ALL THoSe WHo Are

Looking for challenges in the national and international sphere of the tourism and leisure sector Interested in the links between business administration, modern management and project techniques Enthusiastic about foreign languages

knowledge for tourism activitiesTop education for future tourism professionals

ProgrAMMe overvIeW

Special feature

Students will attend tourism-specific subjects from the beginning of their studies.

entrance requirements Secondary school leaving certificate or equivalent

Duration Six semesters

Language of instruction English

Start of semester September (one intake per year)

organisation format Full-time and part-time

Academic degree Bachelor of Arts in Business (BA) – 180 ECTS*

knowledge for tourism activities

Core MoDULeS

This important area provides students with a solid base for future management activities. Emphasis is put on general business administration, covering subjects like marketing and controlling. The programme also concentrates on sector-specific problem solving in the areas of development of tourism products, economic aspects of tourism and leisure management and financial aspects. This, to a large extent, includes project-related teamwork.

LanguagesIn addition to English, which is the language of instruction, further languages are obligatory. Students in the full-time programme may choose two languages from a pool of Chinese, German, French, Italian, Russian and Spanish. Students in the part-time programme may choose one languages from a pool of Russian and Spanish.

Information and Communication TechnologiesThis part of the programme emphasises training in all areas of information communication technologies. It covers intensive data processing training (e.g. all Microsoft Office applications) and international reservation and booking systems.

Specialised Tourism Subjects Sports Tourism Sports tourism plays a major role in the tourism and leisure business. This specialisation subject covers the areas of sports management, sports marketing, sports events and the aspects of sports in the tourism and leisure field. Cultural Tourism Culture as a significant part of each society is an important motive for travelling, especially in the area of city tourism. In this specialisation subject the various facets of the cultural tourism sector are discussed, including planning, financing and organising cultural events. Meeting Industry Management (MIM) MIM represents the segment with the highest revenues per overnight stay. The specialisation subject covers the various fields of seminars, incentive travel, congresses and business tourism. Health and Spa Tourism Health is of major concern to our modern society. This specialisation subject covers current trends in health tourism as well as the management of spa institutions. Sustainable Tourism Development The management of natural resources is a key challenge for tourism stakeholders. This specialisation subject covers issues ranging from nature tourism, sustainable tourism to alpine and urban regional planning.

Soft SkillsPersonality training is a key component for success. Seminars and workshops help to round off the comprehensive practice-oriented training, e.g. preparation for internships, modern learning techniques, conflict management, team building, personal success strategies as well as negotiating and sales techniques.

The Bachelor programme "Tourism and Leisure Management" is offered both in a full-time and a part-time version. Part-time students are recommended to have occupation at the beginning of the programme. Part-time students can combine their occupation with the optimised hours of attendance in the programme. Due to this service the students can keep a high focus on their studies.

feATUreS fULL-TIMe forMAT

Hours of attendance Monday till Friday, e-learning* modules

Average number of hours/week

22

Internship A 22-week practical training semester abroad

Advantages Studying efficiently, individual coaching and service

exchange SemesterOptional: During 3rd semester at one of our international partner universities

* E-learning is understood as self-directed learning supported by ICT (Information and Communication Technology).

feATUreS PArT-TIMe forMAT

Hours of attendanceFridays as of 2:00 p.m., Saturdays full-day, e-learning* modules

5-day study trip One per semester in Austria or abroad

Average number of hours/week

15

Internship Not required

Advantages Studying efficiently, individual coaching and service

exchange SemesterOptional: during the third semester at one of our international partner universities

formatFull-time or part-time

formatFull-time or part-time

curriculumSemester I H eCTS

Accounting I 2 3

Accounting Exercises I 1 -

Principles of Management I 2 3

Marketing I 2 3

Law I 2 2

Software Applications I 2 2

Tourism and Leisure Management 2 3

International Tourism Markets 2 3

Personality Training I 1 1

First Selected Language * 2 2,5

First Selected Language Exercises ** 1 -

Second Selected Language * 2 2,5

Second Selected Language Exercises ** 1 -

Statistics I 1 2

Research Methods 2 3

Weekly contact hours/Sum of ECTS 25 30

Semester II H eCTS

Accounting II 2 3

Accounting Exercises II 1 -

Principles of Management II 2 3

Marketing II 2 3

Law II 2 2

Software Applications II 1 1

Specialised Business Administration: Hospitality Management

2 3

Micro Economics 2 3

Personality Training II 1 1


First Selected Language Exercises ** 1 -


Second Selected Language Exercises ** 1 -

Statistics II 2 3

Research Seminar 1 2

Academic Writing 1 1


Semester III H eCTS

Managerial Accounting 2 3

Human Resource Management 2 3

Macro Economics 2 3

Multi Channel Distribution Systems 2 2

Intercultural Competence 2 2

Tourism Consumer Behaviour 2 2

Marketing Research 2 3

Specialised Business Administration: Transportation Management

2 3

Specialised Business Administration: Tour Operating & Retail Travel Management

2 3

Personality Training III 1 1




Semester Iv H eCTS

Practical Training Semester (22 weeks at 32 hours per week)

- 28

Practical Training Semester Coaching Seminar 2 2


Semester v H eCTS

Finance and Investment 2 3

Project Management 2 3

E-Tourism 2 2

Event Management 2 3

Meeting Industry Management 2 3

Tourism Product Development 2 3

Sustainable Tourism Development 2 3



Bachelor Seminar and Bachelor Thesis I 1 5


Semester vI H eCTS

Controlling 2 3

Entrepreneurship 2 2

Destination Management 2 3

Cultural Tourism 2 3

Health and Spa Tourism 2 3

Sports Tourism 2 3



Bachelor Seminar and Bachelor Thesis II 1 8


FULL-TIME

H = Weekly contact hoursECTS = European Credit Transfer System

* Languages: Chinese, French, German, Italian, Russian, SpanishTwo languages have to be chosen for the entire Bachelor programme. For any language group to be opened, a minimum of nine students is necessary.

** Language exercises to improve competences in the first and second semester.

curriculumSemester I H eCTS

Acccounting I 2 3

Principles of Management I 2 3

Marketing I 2 3

Software Applications I 2 2

Tourism and Leisure Management 2 3

International Tourism Markets 2 3


Second Language: English 2 2,5

Statistics I 1 2

Occupational competence - 6


Semester II H eCTS

Accounting II 2 3

Principles of Management II 2 3

Marketing II 2 3

Statistics II 2 3

Research Methods 2 3

Law I 2 2

Personality Training I 1 1

First Selected Language * 2 3

Second Language: English 1 2

Software Applications II 1 1



Semester III H eCTS

Managerial Accounting 2 3

Research Seminar 1 2

Academic writing 1 1

Law II 2 2

Micro Economics 2 3


Second Language: English 1 2

Specialised Business Administration: Hospitality Management

2 3

Multi Channel Distribution Systems 2 2

Tourism Consumer Behaviour 2 2

Personality Training II 1 1



Semester Iv H eCTS

Human Resource Management 2 3

Macro Economics 2 3

Marketing Research 2 3

Specialised Business Administration: Transportation Management

2 3

Specialised Business Administration: Tour Operating & Retail Travel Management

2 3


Second Language: English 1 1,5

E-Tourism 2 2

Personality Training III 1 1

Intercultural Competence 2 2



Semester v H eCTS

Bachelor Seminar and Bachelor Thesis I 1 5

Finance and Investment 2 3


Project Management 2 3

Cultural Tourism 2 3

Meeting Industry Management 2 3

Event Management 2 3

Sustainable Tourism Development 2 3



Semester vI H eCTS

Bachelor Seminar and Bachelor Thesis II 1 8

Controlling 2 3

Entrepreneurship 2 2

Tourism Product Development 2 3

Destination Management 2 3

Sports Tourism 2 3

Health and Spa Tourism 2 3




T: +43 2732 802 222

E: [email protected]

ProsPective studentadvisory service

PART-TIME

H = Weekly contact hoursECTS = European Credit Transfer System

* Languages: Russian, SpanishOne language has to be chosen for the entire Bachelor programme. For any language group to be opened, a minimum of nine students is necessary.

CAreer ProSPeCTS of oUr STUDeNTS

The programme paves the way for professional flexibility by enabling students to acquire hands-on experience while they are studying. Companies can assess potential employees in real working conditions.

As a result, career prospects for graduates are excellent. The demand for highly qualified experts with a profound academic business education in the tourism industry can be described as very favourable on a mid- and long-term basis.

The employment rate of graduates amounts to more than 98%.

reSeArCH ACTIvITIeS

Research skills are required in any tourism sector on both theacademic and the industry level. That's why research at the IMC University of Applied Sciences Krems is always applied research.

Bachelor theses or an optional involvement in ongoing research projects are an excellent opportunity to establish industry networks and raise one's own employability.

THe IMC CAreer CeNTer

The IMC Career Center serves the systematic development of the IMC University of Applied Sciences network of companies and organisations. It offers career services to students and alumni. Another focus is the supervision of students before, during and after their practical training (PTS – Bachelor) or applied research and training (ARTS – Master) semesters. The service centre's tasks are further: help with the organisation of internships, implementation of the IMC Recruiting Fair – Career Links, organising “On-Campus-Recruiting” as well as events and company presentations. http://alumni.fh-krems.ac.at.

ToP rANKeD

The IMC Krems has been ranked top among universities in German-speaking countries for many years. Various surveys confirm the excellent education at the Institution of Higher Education. The CHE (Center for Rankings of Instititutions of Higher Education in German-speaking countries) as well as the European university ranking “U-Multirank” bestowed “BEST GRADES” for the IMC Krems in the fields of study portfolio, international alignment, quality of education and career prospects. IMC graduates are very well accepted on the Austrian and international employment markets.

successful careersThe employment rate of graduates amounts to more than 98%

successful careersThe employment rate of graduates amounts to more than 98%

A unique learning environmentstudying the international way

A unique learning environmentstudying the international way

50

28Degree programmes

German

English

98%Employability of graduates

60%

40%

We offer English-language degree programmesand the opportunity to work and study abroad.

International student body

different nations

Students from 50 differentnations give our university astrong international flavour.

WHy STUDy AT THe IMC KreMS?

employability An IMC Krems degree opens the door to long-term professional success.

Career prospects IMC Krems students enjoy unique career opportunities in Austria and abroad.

Internships Are a great opportunity to gain experience and make important business contacts.

Intensive support Comprehensive support from administrative and academic staff helps students to complete their degree in the minimum possible time.

Practical focus The students can quickly become part of business operations – implementing their knowledge in real-life projects, and benefiting from lecturers‘ expertise.

State-of-the-art infrastructure Excellent facilities make for an outstanding learning environment.

International learning Guest lecturers from around the world give the courses a strong international flavour.

International outlook IMC Krems offers English-language degree programmes and the opportunity to work and study abroad.

IMC University of Applied Sciences KremsPiaristengasse 13500 Krems, Austria, Europe

Prospective Student Advisory ServiceT: +43 02732 802 222

E: [email protected]: www.fh-krems.ac.at

Accreditations / Quality Labels

IMC FACHHOCHSCHULE KREMS GMBHEFMD

Version: 04/2017

Tourism and Leisure Management

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