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Topvideo spain septembre 2012
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Social Video Chart
September 2012
About the Social Video Chart
• Ebuzzing scans social platforms to retrieve each month metrics about videos published by brand.
• We produce in 5 countries (UK, France, Germany, Spain and Italy) a video ranking based on a proprietary algorithm, which incorporates numerous parameters including the number of views, interactions on Facebook ( Like + Share + Comments), mentions on Twitter, and backlinks.
• We extract from this database general information to give a view of the publishing activity by brand and sector.
• In August 2012, it represents 3326 videos and 401 brands for Spain.
High tech is the top publising sector
23%
12%7%
6%
5%
4%
3%
3%3%
3%Share of videos published High Tech
Entertainment
Automotive
Games
Health & Beauty
Drinks
Sport
Fashion
Telecom
Finance
Other
Source : Ebuzzing Social Video Chart, September 2012
Luxury in top 3
24%
15%
13%11%
7%
5%
5%
4%
4%
3% 9%
Share of views High Tech
Entertainment
Luxury
Games
Automotive
Drinks
Internet
Sport
Fashion
Media
OtherShare of views = Total views by sector/ Total views
Source : Ebuzzing Social Video Chart, September 2012
Entertainment generates 1/4 of social interactions
24%
16%
11%10%
9%
4%
4%
4%
4%
12%
Share of choice Entertainment
High Tech
Automotive
Luxury
Drinks
Media
Games
Fashion
Sport
Other
Share of choice = Interactions on Facebook for a sector /Total interactions on Facebook Source : Ebuzzing Social Video Chart, September 2012
The Energy sector is powered by Duracell’s video
15.6%
3.7% 3.5% 3.5% 3.1% 2.9% 2.6% 2.6% 2.5% 2.4% 2.3% 2.2% 2.2% 1.9% 1.6% 1.4% 1.2%
Interaction rate
Interaction rate= Interactions on Facebook/ Number of views
Source : Ebuzzing Social Video Chart, September 2012
The average video length is close to 4 minutes
1499
321 281 277 233 226 222 219 195 182 168 148 138 119 115 111 109 106 106 70 49
Length of video by sector (in seconds)
Source : Ebuzzing Social Video Chart, September 2012
The first 10 brands reprents 40% of total views
GucciOld Spice
Calvin KleinCoca Cola
Red BullSony
PradaVolkswagen
NintendoNational Geographic
GoogleSamsung
Christian DiorNokia
1.9%2.0%2.0%2.1%2.2%2.3%2.6%2.6%2.8%3.0%3.2%
5.2%5.7%
10.7%
Share of views
Share of views = Total views of a brand / Total views
Source : Ebuzzing Social Video Chart, September 2012
Coca-Cola generated the more social interactions
Disney
Ford
Duracell
Blackberry
Red Bull
H&M
Volkswagen
Nokia
4AD
National Geographic
Fox
Gucci
Samsung
Coca Cola
1.7%1.9%1.9%2.0%2.1%
2.4%2.7%
3.6%3.7%
4.2%4.3%
5.7%5.8%
6.4%
Share of choice
Share of choice = Interactions on Facebook for a brand/Total interactions
Source : Ebuzzing Social Video Chart, September 2012
Top brands by interaction rate
Interaction rate= Interactions on Facebook/ Number of views Videos > 10 000 viewsSnickers
BlackberryLouis Vuitton
BingCanonChanelFEDEX
QuiksilverBen & Jerry's
Capital OneDuracell
last.fmRipcurl
Ralph LaurenAcer
9.2%9.2%9.5%9.6%9.7%
11.1%12.2%12.5%
13.9%14.0%
15.8%16.9%
18.5%20.5%
21.2%
Source : Ebuzzing Social Video Chart, September 2012
Focus on Health&Beauty
Herbal Essences is the top video publisher
46
40
11 11 10 8 85 5 5 4
Nb of videos published per brand
The analysis is based on 31 brands that published 200 videos in September.
Source : Ebuzzing Social Video Chart, September 2012
Old spice accounts for 80% of views
Old Spice; 80%
6%3%
2%2% 2% 1%
5%
Share of views
L'Oréal
Mac Cosmetics
Elisabeth Arden
Maybelline
Gillette
Herbal Essences
OtherShare of views = Views for a brand/ Total views for sport brands
Source : Ebuzzing Social Video Chart, September 2012
And 2/3 of social interactions
Old Spice; 62%
13%
5%
4%
2%2%
2%1%
11%
Share of choice
L'Oréal
Aveda
Nu Skin En-terprises
Procter And Gamble
Maybelline
Estee Lauder
Axe
OtherShare of choice = Interactions for a brand/ Total interactions for sport brands Source : Ebuzzing Social Video Chart, September 2012
Old spice is coming back
Titre Durée URL
1 Old Spice Old Spice | Jet Ski 2min 39 s http://labs.ebuzzing.fr/video/adidas-team-gb-don-now-7338299
2 Old Spice Old Spice | Film 1min 1 s http://labs.ebuzzing.fr/video/adidas-originals-all-originals-represent-version-7285192
3 Elisabeth Arden
Wonderstruck Taylor Swift - Singapore
52 s http://labs.ebuzzing.fr/video/nike-football-ctr360-maestri-iii-control-7402437
4 L’Oréal Maquillaje ojos ahumados. Maquillaje de ojos en verde
1m12 s http://labs.ebuzzing.fr/video/adidas-invita-volver-actividad-el-ingles-7362328
5 Mac Cosmetics
MAC SS13 New York Fashion Week Tips & Tricks with James Molloy
48 s http://labs.ebuzzing.fr/video/djokovic-vs-sharapova-sharpshooting-7408917
Top for sport brands
Nu skin is the most engaging brand
Estee Lauder
Sally Hansen
Pfizer
Procter And Gamble
Aveda
The Body Shop
3.9%4.3%4.5%
6.3%7.5%
8.8%10.6%11.4%12.1%
14.2%17.6%
59.3%
Interaction rate
Interaction rate = Interactions Facebook for
a brand/Views for a brand
Source : Ebuzzing Social Video Chart, September 2012