Tools for Executive Branding, by Minter Dial, during iCompetences SMIConference.com Marrakech...

7/31/2019 Tools for Executive Branding, by Minter Dial, during iCompetences SMIConference.com Marrakech #SMI2012

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All Rights Reserved - The Myndset Company

Minter DIAL

“Tools for

ExecutiveBranding”What if we all have to start Tweeting?

Saturday, October 13, 12




• Twitter for Executives

• Which tools for which impact

• From personal branding to corporate branding

“Tools for

Executive Branding”




All rights reserved - The Myndset Company


A Twitter Level Set





> 170 MILLION

active

Total> 500 million

circa half of all accounts have tweeted at least once!

http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/







+20 millionNEW ACCOUNTS / MONTHhttp://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.png


http://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.png

http://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.png




>50%VIA MOBILE





3 millionsites with the button





> 400 milliontweets per dayhttp://www.mediabistro.com/alltwitter/tag/tweets-per-day


http://www.mediabistro.com/alltwitter/tag/tweets-per-day

http://www.mediabistro.com/alltwitter/tag/tweets-per-day




520 tweetson average

for all accounts with at least one tweethttp://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012


http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012

http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012




59%68% of women in US use social media to stay in touch

(vs 54% of men)**Harris Interactive Sep 2011

of Twitter users are womenhttp://mashable.com/2012/03/09/social-media-demographics/

39average age


http://mashable.com/2012/03/09/social-media-demographics/

http://mashable.com/2012/03/09/social-media-demographics/




SOURCE: Semiocast Report July 2012

72.6%

outside of USA



http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US







per Alexa.comAs of 8 Oct 2012





http://semiocast.com/publications/2011_11_24_Arabic_highest_growth_on_Twitter








To communicate with and “follow” friends,colleagues, brands,& influential people

around one pillar question:

WHAT ARE DOING NOW ?

What is it?





What’s it for

Broadcast

Two-way interaction

Monitoringbrand, competition, industry





Why?• News

• Listen/Monitor your eReputation

• Connect and build

• Channel of communication• It’s in real time & it’s BIG...





All Rights Reserved - The Myndset CompanyStrategy?

If you want to innovate,you need to stay ahead?




All Rights Reserved - The Myndset Company7 uses for Twitter

(1) Enhance brand awareness / drive traffic

(2) Protect reputation

(3) Build community

(4) Extend PR

(5) Extend Customer Service

(6) Direct Sales (ROI)

(7) R&D (ROI)

+ it’s the best

teacher’s tool& great forconferences





Join @tweetbossesa collection of bosses on Twitter

Launched by Nicolas Bordas, CEO TBWA France






Business Cases

1305--1320Saturday, October 13, 12





The Counter Example

Hollande & Sarkozy






Obama = 2.5 tweets / day





eStrategy

• Reinvent core processes

•Improve consumer purchase experience

• Attract consumers

• Build loyalty

• Inject eTechnology into every vehicle

2000, Jim Gouin, Ford USA CFO





“The reason I took the job is that it was something that resonated with me personally.”






Which tools for impact?






Aligned with your objectives...

3 great tools for the digital executive





All Rights Reserved - The Myndset Company1 Publisher “Curation” - image

>3000 brand pages ◉ > 16 million active users





All Rights Reserved - The Myndset Company Your business...

Impact: 2.8 million followers





Lists of To Do’s

Books on the bedside table

Grocery shoppingDog-eared pages in cookbook

Backlog of emails

Unsorted digital photos

Amazon wish list

Multiple tabs open in browser

PDF files on desktop

eBooks in eReader

ReaditLater (Pocket)

Bookmarking services (Digg...)

Posts on Facebook

Tweets on TwitterPins on Pinterest

Favorites on YouTube

,,,,

2

http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/







All Rights Reserved - The Myndset CompanyImpact?

Key Insight: Review how you consider your list of things to do!


P bli h




All Rights Reserved - The Myndset CompanyPublisher

“Curation”3


P bli h




All Rights Reserved - The Myndset CompanyPublisher

“Curation”3






Measure against your objectives...


http://www.slideshare.net/mdial/mapping-of-social-media-tools-sep-2011





http://www.slideshare.net/mdial/

mapping-of-social-media-tools-sep-2011



















Moving fromCorporate to Personal!






3 key issuesmanaging your brand

managing your personal brandmanaging your employees






managing your brand





Commercial

Clients & Prospects

C

or p or a t e

E

m p l o y e r B r a n d S

h

a r eh ol d er s

P o

t e n t i a l R e c r u i t s

X





Business Gets Personal Personal gives Energy




Product

Performance

Profit

Shareholders

Operational Results!





authenticity, emotion, interaction

Product

Performance

Packaging

Promotion





Professional Personal

Learning

Meaning

Diversity

Fulfillment







your employees

ME@yourcompany






•Reserve your [best]

name or“handle”

• 120 characters (to

allow for the RT)

• “Please”

• Regularity, Interactivity& Serendipity






• Separate languages

• Create lists

• ENJOY!





minterdial.fr@mdial

[email protected]

+33 6 23 65 76 61

@mdialFRthemyndset.com

mailto:[email protected]

mailto:[email protected]

Tools for Executive Branding, by Minter Dial, during iCompetences SMIConference.com Marrakech...

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