to app or not to app
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![Page 1: to app or not to app](https://reader035.fdocuments.net/reader035/viewer/2022062615/5480ce0eb4af9f89308b4570/html5/thumbnails/1.jpg)
Mobile apps and doingthe mobile dance
@charlescadbury @putitout
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Why I am here
• Delivered 40+ apps since 2007
• Delivered to top brands
• Technical partner with some of the best ad agencies in London
• Therein lies the story…
@charlescadbury @putitout
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Typical brief
• We have a creative signed off and want to propose an app
• Here’s a deck – could you come up with an amazing app idea
• Ideally by the end of the day
• We probably won’t have much budget so please bear that in mind
@charlescadbury @putitout
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The result
Thanks, but no thanks
@charlescadbury @putitout
![Page 5: to app or not to app](https://reader035.fdocuments.net/reader035/viewer/2022062615/5480ce0eb4af9f89308b4570/html5/thumbnails/5.jpg)
Why the burning want for apps?
• Misunderstood appropriation of time
Flurry April 2013
@charlescadbury @putitout
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So, do you need an app?
• Will your website do the job?
– Existing traffic
– Familiar CMS
– Explore first
Who has an idea for an app?
@charlescadbury @putitout
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What makes a good app?
• Play to the strengths of the medium, what’s in a phone?
– Camera
– GPS
– Microphone
– Speakers
– Internet
– Screen
– Accelerometer
– Storage
– Wicked good processor
@charlescadbury @putitout
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Who does this well?
Simple app, using location feature
Simple app, using camera feature
@charlescadbury @putitout
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What of our work replicates?
Simple app, using location feature
Simple app, using camera feature
@charlescadbury @putitout
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If you remember 3 things
• Simply useful
• Deliver beyond the confines of a website
• Don’t forget to market the app
@charlescadbury @putitout